Facebook post<\/a> was Dec. 20, 2020. They didn’t even bid us “adios.”<\/p>\nOn the bright side, without the Caesars Entertainment blog, there probably wouldn’t be a Vital Vegas blog, as that’s where we discovered our love of both blogging and stirring up shit.<\/p>\n
The rise and fall of the Caesars Entertainment blog could serve as a blueprint for what can go right and wrong with a corporate blog.<\/p>\n
Blogs can humanize a giant company, raise brand awareness and keep existing customers engaged while attracting new ones.<\/p>\n
If done right, corporate blogs can drive the online conversation and create a community rather than treating people like “market segments.” They can help a company to stand out, to swim past the breakers in a tsunami of digital marketing froth. No wonder we’ve won so many awards, humblebragwise.<\/p>\n
Corporate blogs are the art of marketing without marketing.<\/p>\nFor one brief shining moment there was nonsense.<\/figcaption><\/figure>\nWe’re saying all this because so many Las Vegas casinos are missing the boat. They treat social media, including blogging, like advertising. Even worse, like public relations. There’s little interest in sparking conversation or providing entertaining content that gets people excited about their resorts or amenities.<\/p>\n
At one time, the Caesars Entertainment blog was seen as a breath of fresh air, and all these years later, Vegas casinos still haven’t figured out content marketing isn’t what’s next, it’s already here. It’s just happening without them.<\/p>\n
It’s bittersweet saying goodbye to the Caesars Entertainment blog. Not so much because of what it had become, but because of what it could have been.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
Caesars Entertainment has unceremoniously killed off its Total Vegas blog with zero fanfare. We’re pretty sure “unceremoniously” and “zero fanfare” mean the same thing, but we are emotionally distraught right now, so give us a break. In 2012, the Caesars Entertainment blog—called the Pulse of Vegas blog at that time—was named the best corporate blog […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"acf":[],"yoast_head":"\n
Caesars Entertainment Pulls Plug On Its Blog, Formerly Pulse of Vegas<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n","yoast_head_json":{"title":"Caesars Entertainment Pulls Plug On Its Blog, Formerly Pulse of Vegas","description":"The Caesars Entertainment blog launched as Pulse of Vegas in 2009, then was redesigned in 2014 and rebranded to Total Vegas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/","og_locale":"en_US","og_type":"article","og_title":"Caesars Entertainment Pulls Plug On Its Blog, Formerly Pulse of Vegas","og_description":"The Caesars Entertainment blog launched as Pulse of Vegas in 2009, then was redesigned in 2014 and rebranded to Total Vegas.","og_url":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/","og_site_name":"Vital Vegas","article_publisher":"https:\/\/www.facebook.com\/VitalLasVegas","article_published_time":"2021-03-02T23:12:01+00:00","article_modified_time":"2021-03-02T23:18:36+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2021\/03\/pulse_of_vegas_blog.jpg","type":"image\/jpeg"}],"author":"Scott Roeben","twitter_card":"summary_large_image","twitter_creator":"@vitalvegas","twitter_site":"@vitalvegas","twitter_misc":{"Written by":"Scott Roeben","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/#article","isPartOf":{"@id":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/"},"author":{"name":"Scott Roeben","@id":"https:\/\/www.casino.org\/vitalvegas\/#\/schema\/person\/c4d18a46e6ee47e7841b986c288f333e"},"headline":"Caesars Entertainment Pulls Plug On Its Blog, Formerly Pulse of Vegas","datePublished":"2021-03-02T23:12:01+00:00","dateModified":"2021-03-02T23:18:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/"},"wordCount":1235,"commentCount":17,"publisher":{"@id":"https:\/\/www.casino.org\/vitalvegas\/#organization"},"image":{"@id":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2021\/03\/pulse_of_vegas_blog.jpg","articleSection":["Las Vegas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/","url":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/","name":"Caesars Entertainment Pulls Plug On Its Blog, Formerly Pulse of Vegas","isPartOf":{"@id":"https:\/\/www.casino.org\/vitalvegas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2021\/03\/pulse_of_vegas_blog.jpg","datePublished":"2021-03-02T23:12:01+00:00","dateModified":"2021-03-02T23:18:36+00:00","description":"The Caesars Entertainment blog launched as Pulse of Vegas in 2009, then was redesigned in 2014 and rebranded to Total Vegas.","breadcrumb":{"@id":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/#primaryimage","url":"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2021\/03\/pulse_of_vegas_blog.jpg","contentUrl":"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2021\/03\/pulse_of_vegas_blog.jpg","width":800,"height":533,"caption":"It's the end of an era, again."},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/vitalvegas\/caesars-entertainment-pulls-plug-on-its-blog-formerly-pulse-of-vegas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.casino.org\/vitalvegas\/"},{"@type":"ListItem","position":2,"name":"Las Vegas","item":"https:\/\/www.casino.org\/vitalvegas\/vegas\/"},{"@type":"ListItem","position":3,"name":"Caesars Entertainment Pulls Plug On Its Blog, Formerly Pulse of Vegas"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/vitalvegas\/#website","url":"https:\/\/www.casino.org\/vitalvegas\/","name":"Vital Vegas","description":"Essential Las Vegas News, Tips, Deals and WTF.","publisher":{"@id":"https:\/\/www.casino.org\/vitalvegas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/vitalvegas\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.casino.org\/vitalvegas\/#organization","name":"Vital Vegas","url":"https:\/\/www.casino.org\/vitalvegas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/vitalvegas\/#\/schema\/logo\/image\/","url":"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2016\/10\/vital_vegas_logo.jpg","contentUrl":"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2016\/10\/vital_vegas_logo.jpg","width":800,"height":533,"caption":"Vital Vegas"},"image":{"@id":"https:\/\/www.casino.org\/vitalvegas\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/VitalLasVegas","https:\/\/x.com\/vitalvegas"]},{"@type":"Person","@id":"https:\/\/www.casino.org\/vitalvegas\/#\/schema\/person\/c4d18a46e6ee47e7841b986c288f333e","name":"Scott Roeben","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/vitalvegas\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2021\/07\/author-logo-lg-96x96.png","contentUrl":"https:\/\/www.casino.org\/vitalvegas\/wp-content\/uploads\/2021\/07\/author-logo-lg-96x96.png","caption":"Scott Roeben"}}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/vitalvegas\/wp-json\/wp\/v2\/posts\/26852"}],"collection":[{"href":"https:\/\/www.casino.org\/vitalvegas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/vitalvegas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/vitalvegas\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/vitalvegas\/wp-json\/wp\/v2\/comments?post=26852"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/vitalvegas\/wp-json\/wp\/v2\/posts\/26852\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/vitalvegas\/wp-json\/wp\/v2\/media?parent=26852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/vitalvegas\/wp-json\/wp\/v2\/categories?post=26852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/vitalvegas\/wp-json\/wp\/v2\/tags?post=26852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}