we broke that news<\/a>, naturally).<\/p>\nIn related news, we hear Caesars is also going to experiment with a new rewards center at Linq said to be similar to an Apple store environment. You’ll know more when we do.<\/p>\n
Should the rumor pan out, a rebrand from Total Rewards to Caesars Rewards is a bold move given the substantial investment made over a number of years to making Total Rewards one of most-recognized casino loyalty clubs in the world, the other being M Life Rewards from MGM Resorts.<\/p>\n
In 2012, Caesars spent tens of millions for a relaunch of its Total Rewards loyalty program. The promotion was called “Escape to Total Rewards” and featured simultaneous concerts in New York, Los Angeles, Chicago, and New Orleans. No expense was spared, and artists included Mariah Carey, Sean “Diddy” Combs, Maroon 5, Gavin DeGraw, Mary J. Blige, Lil’ Wayne and Cee Lo Green.<\/p>\n
Full disclosure: We used to work at Caesars Entertainment and did their Total Rewards loyalty club e-newsletter, with about five million subscribers. Yes, that’s less a disclosure thing and more of a humblebrag, but you know how we are.<\/p>\n
Update (12\/19\/18): Caesars Entertainment has confirmed out story. Our tipsters even got the roll-out date right. The rebrand takes effect Feb. 1, 2019. Read more about Caesars Rewards<\/a>.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"In what would be a big shake-up in the casino loyalty club realm, we’re hearing Caesars Entertainment will rebrand its popular Total Rewards program to Caesars Rewards in early 2019. There’s been no official announcement of the Caesars Rewards roll-out, but when has that ever stopped us from sharing news? The Total Rewards loyalty program […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,23,24],"tags":[],"acf":[],"yoast_head":"\n
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