{"id":95461,"date":"2019-01-03T15:06:00","date_gmt":"2019-01-03T23:06:00","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=95461"},"modified":"2019-01-03T15:38:54","modified_gmt":"2019-01-03T23:38:54","slug":"nfl-signs-caesars-entertainment-as-first-official-casino-sponsor","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/","title":{"rendered":"NFL Signs Caesars Entertainment as Casino Sponsor, Sports Betting Not Included in Deal"},"content":{"rendered":"

The NFL has joined the rest of the major American sports leagues in embracing the gaming industry by signing a deal with Caesars Entertainment, though the partnership won\u2019t see the league cozying up to sportsbooks.<\/p>\n

\"NFL
The NFL signed a casino partnership with Caesars Entertainment on Thursday, but sports betting is not part of the deal. (Image: AP\/Michael Dwyer)<\/figcaption><\/figure>\n

On Thursday, the NFL announced that it was partnering with Caesars, making the global gaming giant the official casino sponsor of the NFL.<\/p>\n

Caesars Gains Access to NFL Trademarks<\/strong><\/h2>\n

The press release announcing the deal didn\u2019t specify the terms of the arrangement. However, an Associated Press<\/em> report cited sources as saying that it is a three-year deal worth $30 million annually.<\/p>\n

The partnership will allow Caesars to exclusively use valuable NFL trademarks, such as the name \u201cSuper Bowl,\u201d in both the United States and United Kingdom. Caesars will also be able to advertise and promote its properties at NFL events, including the NFL draft and the playoffs, beginning this weekend.<\/p>\n

In a statement, NFL Senior Vice President of Partnerships, Sponsorship and Consumer Products Renie Anderson said that the deal should \u201cprovide our fans unique experiences both here in the United States and abroad.\u201d<\/p>\n

\u201cWe couldn\u2019t be more excited to work with one of the world\u2019s largest gaming and entertainment companies,\u201d Anderson said.<\/p>\n

Deal Doesn\u2019t Include Sports Betting<\/strong><\/h2>\n

Perhaps the most interesting aspect of the agreement is the fact that it doesn\u2019t touch on sports betting at all. In fact, the NFL made sure to point this out in their press release, noting that while the league and seven of its teams now have relationships with Caesars Entertainment, they are all limited in scope.<\/p>\n

\u201cThese partnerships \u2026 are for the Casino category only and does not include sports betting, daily fantasy or hotels\/resorts,\u201d the statement read.<\/p><\/blockquote>\n

That puts the NFL in a different position than the other three major professional sports leagues in the United States. The NBA, MLB, and NHL have all reached partnerships with MGM Resorts International<\/a> that specifically include benefits related to sports betting. All three give MGM the ability to use official league data at the firm\u2019s sportsbooks, as well as the right to utilize league logos and other marks at those locations.<\/p>\n

But that is hardly a surprise given the NFL\u2019s stance on sports betting. While all four leagues joined the NCAA in opposing New Jersey\u2019s attempts to regulate sports wagering, the NBA, MLB, and NHL have expressed a level of comfort with legalized betting since the Supreme Court ruled the Professional and Amateur Sports Protection Act unconstitutional in May.<\/p>\n

NFL Gaming Sponsorship Policy Explained<\/strong><\/h2>\n

Meanwhile, the NFL has taken a more conservative approach. League rules have been loosened somewhat when it comes to the gaming industry as a whole, but teams are still prohibited from advertising sportsbooks.<\/p>\n

Specifically, teams are now allowed to accept advertising from casinos and fantasy sports operators who also offer sports betting services, as long as they do not specifically promote their sportsbooks. Teams are also now allowed to sell their stadium naming rights to casinos \u2013 a move that could eventually impact multiple teams, but seems most likely to come into play when the Oakland Raiders move to Las Vegas for the 2020 season.<\/a><\/p>\n

Those policies were changed in response to the Supreme Court ruling in May. That wasn\u2019t so much a concession towards embracing sports betting, but rather an acknowledgement that the spread of legalized wagering meant that casinos in many states would soon have sportsbooks \u2013 severely limiting which casinos and resorts NFL teams would be able to partner with under the old rules.<\/p>\n","protected":false},"excerpt":{"rendered":"

The NFL has joined the rest of the major American sports leagues in embracing the gaming industry by signing a deal with Caesars Entertainment, though the partnership won\u2019t see the league cozying up to sportsbooks. On Thursday, the NFL announced that it was partnering with Caesars, making the global gaming giant the official casino sponsor […]<\/p>\n","protected":false},"author":42,"featured_media":95464,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,16,1074],"tags":[],"acf":[],"yoast_head":"\nNFL Signs Caesars Entertainment as First Official Casino Sponsor<\/title>\n<meta name=\"description\" content=\"The NFL announced Thursday that it had signed a deal with Caesars Entertainment to make the gaming firm its first ever official casino sponsor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFL Signs Caesars Entertainment as First Official Casino Sponsor\" \/>\n<meta property=\"og:description\" content=\"The NFL announced Thursday that it had signed a deal with Caesars Entertainment to make the gaming firm its first ever official casino sponsor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-03T23:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-03T23:38:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/01\/NFL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/\",\"url\":\"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/\",\"name\":\"NFL Signs Caesars Entertainment as First Official Casino Sponsor\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/01\/NFL.jpg\",\"datePublished\":\"2019-01-03T23:06:00+00:00\",\"dateModified\":\"2019-01-03T23:38:54+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"The NFL announced Thursday that it had signed a deal with Caesars Entertainment to make the gaming firm its first ever official casino sponsor.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/01\/NFL.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/01\/NFL.jpg\",\"width\":1300,\"height\":732,\"caption\":\"The NFL signed a casino partnership with Caesars Entertainment on Thursday, but sports betting is not part of the deal. (Image: AP\/Michael Dwyer)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sports Betting\",\"item\":\"https:\/\/www.casino.org\/news\/sportsbetting\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sports\",\"item\":\"https:\/\/www.casino.org\/news\/sportsbetting\/sports\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"NFL Signs Caesars Entertainment as Casino Sponsor, Sports Betting Not Included in Deal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\",\"name\":\"Casino.org Staff Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g\",\"caption\":\"Casino.org Staff Writer\"},\"url\":\"https:\/\/www.casino.org\/news\/author\/corg-staff-writer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NFL Signs Caesars Entertainment as First Official Casino Sponsor","description":"The NFL announced Thursday that it had signed a deal with Caesars Entertainment to make the gaming firm its first ever official casino sponsor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/","og_locale":"en_US","og_type":"article","og_title":"NFL Signs Caesars Entertainment as First Official Casino Sponsor","og_description":"The NFL announced Thursday that it had signed a deal with Caesars Entertainment to make the gaming firm its first ever official casino sponsor.","og_url":"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2019-01-03T23:06:00+00:00","article_modified_time":"2019-01-03T23:38:54+00:00","og_image":[{"width":1300,"height":732,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/01\/NFL.jpg","type":"image\/jpeg"}],"author":"Casino.org Staff Writer","twitter_card":"summary_large_image","twitter_creator":"@Casino_Org","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Casino.org Staff Writer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/","url":"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/","name":"NFL Signs Caesars Entertainment as First Official Casino Sponsor","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/01\/NFL.jpg","datePublished":"2019-01-03T23:06:00+00:00","dateModified":"2019-01-03T23:38:54+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77"},"description":"The NFL announced Thursday that it had signed a deal with Caesars Entertainment to make the gaming firm its first ever official casino sponsor.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/01\/NFL.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/01\/NFL.jpg","width":1300,"height":732,"caption":"The NFL signed a casino partnership with Caesars Entertainment on Thursday, but sports betting is not part of the deal. (Image: AP\/Michael Dwyer)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/nfl-signs-caesars-entertainment-as-first-official-casino-sponsor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Sports Betting","item":"https:\/\/www.casino.org\/news\/sportsbetting\/"},{"@type":"ListItem","position":3,"name":"Sports","item":"https:\/\/www.casino.org\/news\/sportsbetting\/sports\/"},{"@type":"ListItem","position":4,"name":"NFL Signs Caesars Entertainment as Casino Sponsor, Sports Betting Not Included in Deal"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77","name":"Casino.org Staff Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g","caption":"Casino.org Staff Writer"},"url":"https:\/\/www.casino.org\/news\/author\/corg-staff-writer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/95461"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=95461"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/95461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/95464"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=95461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=95461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=95461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}