{"id":95293,"date":"2018-12-29T09:00:21","date_gmt":"2018-12-29T17:00:21","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=95293"},"modified":"2018-12-28T16:25:22","modified_gmt":"2018-12-29T00:25:22","slug":"caesars-tests-fan-caves-as-the-race-to-win-millenials-gambling-dollars-ramps-up","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/caesars-tests-fan-caves-as-the-race-to-win-millenials-gambling-dollars-ramps-up\/","title":{"rendered":"Caesars Tests \u2018Fan Caves\u2019 as the Race to Win Millenials\u2019 Gambling Dollars Ramps Up"},"content":{"rendered":"

Caesars Entertainment is rolling out a new tactic it a bid to corner a market that has mostly eluded live casinos \u2013 the gambling millennial.<\/p>\n

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Caesars is hoping to bring the \u201cman cave\u201d experience to its sports books. (Source: Las Vegas Blog)<\/figcaption><\/figure>\n

It\u2019s called The Fan Cave, and it\u2019s pretty much exactly like the \u201cman caves\u201d strewn across thousands of US homes. The cave provides many of the same freedoms social opportunities as the home version, only it\u2019s set up in the sports book of Las Vegas\u2019 Linq Hotel.<\/p>\n

\u201cThis is not a traditional sports book where you sit in a big row,\u201d<\/strong> Chris Stuart, who is the VP of gaming and interactive entertainment for the Linq, told the Las Vegas Review Journal. \u201cYou own this space, so it\u2019s much more social. You can hang out with your friends, pour your own beer, order your own food.\u201d<\/strong><\/p><\/blockquote>\n

The caves come equipped with a 98-inch TV and two other screens about half that size \u2013 200 inches of glorious screen space to watch the game, and\/or play video games, as well.<\/p>\n

Customers also have full control over every screen via a remote control tablet, something traditional sports books can’t offer.<\/p>\n

For now, there are 12 Fan Caves available to be rented out privately, but it’s just the start.<\/p>\n

A Millennial Lab<\/strong><\/h2>\n

Caesars executives make no bones about the fact that the company wants more millennials coming through its casino doors.<\/p>\n

And it\u2019s no wonder \u2013 according to the US Census Bureau, there are 83 million millennials (born between 1980 \u2013 2000) in the US, outstripping the number of baby boomers by eight million.<\/p>\n

The problem is, the younger demographic doesn\u2019t like to gamble as nearly much, according to a 2016 study by Institute of Gaming, Hospitality & Tourism at Stockton University in New Jersey.<\/p>\n

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