{"id":94821,"date":"2018-12-14T12:13:07","date_gmt":"2018-12-14T20:13:07","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=94821"},"modified":"2018-12-14T12:13:07","modified_gmt":"2018-12-14T20:13:07","slug":"aristocrat-technologies-finally-makes-its-home-in-las-vegas","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/aristocrat-technologies-finally-makes-its-home-in-las-vegas\/","title":{"rendered":"Having Transformed Its Casinos, Slots Maker Aristocrat Finally Makes Its Home in Las Vegas"},"content":{"rendered":"

Australian slots manufacturer Aristocrat Technologies unveiled its new $45 million headquarters<\/a> in Summerlin, Las Vegas on Thursday.<\/p>\n

\"Aristocrat
Before and After: Country artist Tim McGraw introduces his new Aristocrat game at the 2016 Global Gaming Expo in Las Vegas. Classic “Lucky Seven” slots are increasingly giving way to new monster slots, and Aristocrat is dominating the transition. (Image: kids.britannica.com and vegasnews.com)<\/figcaption><\/figure>\n

Once a minor player in the North American casino industry, the company has stolen significant market share from homegrown giants like Scientific Games and IGT over the past decade and, in doing so, has transformed the casino floors of America.<\/p>\n

Gone are the rows of classic Lucky 7s, replaced by Aristocrat\u2019s hulking, futuristic Helix cabinets — ergonomically designed terminals with high-resolution screens and quad sound systems.<\/p>\n

But the company\u2019s relationship with Las Vegas has been mutually transformational. For 60 years a domestic manufacturer of \u201cpokies,\u201d as they are known colloquially in Australia, Aristocrat is now one of the global market leaders in casino technology, and its new campus reflects its status as a major player and employer in Las Vegas.<\/p>\n

It’s so much part of the Vegas establishment these days, in fact, that one of executives is married the governor of Nevada<\/a>, which is about as “aristocratic” as you can get in a republic.<\/p>\n

Everything Slots into Place<\/strong><\/h2>\n

Today the company is licensed in 240 jurisdictions in 90 countries and has a total global employee base of 3,000, but the US — and Las Vegas, especially — has become the beating heart of its business.<\/p>\n

CEO Trevor Croker took over the reins of the company in 2017 and quickly made the decision to move it from its traditional Sydney base. Australia now accounts for just 20 percent of Aristocrat\u2019s business, while 65 percent is\u00a0 conducted in the US.<\/p>\n

What can I say about this campus? You have earned it,\u201d said chairman Ian Blackburne as he cut the blue ribbon outside the new headquarters, the Las Vegas Review-Journal<\/em> reported Thursday. \u201cWe had only one material presence in one part of one segment of this business a decade ago.\u201d<\/p><\/blockquote>\n

Fallen Aristocrat<\/strong><\/h2>\n

Ten years ago, at the onset of the financial crisis, Aristocrat was struggling and was forced to initiate an efficiency drive that involved widespread job cuts. This was despite the fact that many of its competitors were experiencing record growth at the same time. The following year, Aristocrat reported a net loss of $157.8 million.<\/p>\n

Its recovery and subsequent explosive growth have been aided by some shrewd acquisitions, most significantly its 2014 purchase of Video Gaming Technologies (VGT) for $1.3 billion. Amid declining financial results in Australia, the deal tripled its exposure to the US market, where it has been the \u201cprimary market-share gainer\u201d ever since, according to analyst Eilers & Krejcik Gaming.<\/p>\n

Last year, it entered the mobile games market through its purchase of Plarium for $500 million and Big Fish Fames for $990 million.<\/p>\n

Aristocrat\u2019s new Summerlin campus consists of two three-story structures of approximately 90,000 square feet each and will house to about 800 of the its 1,100 Vegas-based employees, according to LVRJ.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Australian slots manufacturer Aristocrat Technologies unveiled its new $45 million headquarters in Summerlin, Las Vegas on Thursday. Once a minor player in the North American casino industry, the company has stolen significant market share from homegrown giants like Scientific Games and IGT over the past decade and, in doing so, has transformed the casino floors […]<\/p>\n","protected":false},"author":36,"featured_media":94827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,18,16693],"tags":[],"acf":[],"yoast_head":"\nAristocrat Technologies Finally Makes Its Home in Las Vegas<\/title>\n<meta name=\"description\" content=\"Aristocrat Technologies has put its roots down in Summerlin Las Vegas, having transformed the casino floors with its Helix slot machines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/aristocrat-technologies-finally-makes-its-home-in-las-vegas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aristocrat Technologies Finally Makes Its Home in Las Vegas\" \/>\n<meta property=\"og:description\" content=\"Aristocrat Technologies has put its roots down in Summerlin Las Vegas, having transformed the casino floors with its Helix slot machines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/aristocrat-technologies-finally-makes-its-home-in-las-vegas\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-14T20:13:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/12\/aristo2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"602\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/aristocrat-technologies-finally-makes-its-home-in-las-vegas\/\",\"url\":\"https:\/\/www.casino.org\/news\/aristocrat-technologies-finally-makes-its-home-in-las-vegas\/\",\"name\":\"Aristocrat Technologies Finally Makes Its Home in Las Vegas\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/aristocrat-technologies-finally-makes-its-home-in-las-vegas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/aristocrat-technologies-finally-makes-its-home-in-las-vegas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/12\/aristo2.png\",\"datePublished\":\"2018-12-14T20:13:07+00:00\",\"dateModified\":\"2018-12-14T20:13:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"Aristocrat Technologies has put its roots down in Summerlin Las Vegas, having transformed the casino floors with its Helix slot machines.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/aristocrat-technologies-finally-makes-its-home-in-las-vegas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/aristocrat-technologies-finally-makes-its-home-in-las-vegas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/aristocrat-technologies-finally-makes-its-home-in-las-vegas\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/12\/aristo2.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/12\/aristo2.png\",\"width\":1200,\"height\":602,\"caption\":\"Before and After: Country artist Tim McGraw introduces his new Aristocrat game at the 2016 Global Gaming Expo in Las Vegas. 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