Today the company is licensed in 240 jurisdictions in 90 countries and has a total global employee base of 3,000, but the US — and Las Vegas, especially — has become the beating heart of its business.<\/p>\n
CEO Trevor Croker took over the reins of the company in 2017 and quickly made the decision to move it from its traditional Sydney base. Australia now accounts for just 20 percent of Aristocrat\u2019s business, while 65 percent is\u00a0 conducted in the US.<\/p>\n
What can I say about this campus? You have earned it,\u201d said chairman Ian Blackburne as he cut the blue ribbon outside the new headquarters, the Las Vegas Review-Journal<\/em> reported Thursday. \u201cWe had only one material presence in one part of one segment of this business a decade ago.\u201d<\/p><\/blockquote>\nFallen Aristocrat<\/strong><\/h2>\nTen years ago, at the onset of the financial crisis, Aristocrat was struggling and was forced to initiate an efficiency drive that involved widespread job cuts. This was despite the fact that many of its competitors were experiencing record growth at the same time. The following year, Aristocrat reported a net loss of $157.8 million.<\/p>\n
Its recovery and subsequent explosive growth have been aided by some shrewd acquisitions, most significantly its 2014 purchase of Video Gaming Technologies (VGT) for $1.3 billion. Amid declining financial results in Australia, the deal tripled its exposure to the US market, where it has been the \u201cprimary market-share gainer\u201d ever since, according to analyst Eilers & Krejcik Gaming.<\/p>\n
Last year, it entered the mobile games market through its purchase of Plarium for $500 million and Big Fish Fames for $990 million.<\/p>\n
Aristocrat\u2019s new Summerlin campus consists of two three-story structures of approximately 90,000 square feet each and will house to about 800 of the its 1,100 Vegas-based employees, according to LVRJ.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Australian slots manufacturer Aristocrat Technologies unveiled its new $45 million headquarters in Summerlin, Las Vegas on Thursday. Once a minor player in the North American casino industry, the company has stolen significant market share from homegrown giants like Scientific Games and IGT over the past decade and, in doing so, has transformed the casino floors […]<\/p>\n","protected":false},"author":36,"featured_media":94827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,18,16693],"tags":[],"acf":[],"yoast_head":"\n
Aristocrat Technologies Finally Makes Its Home in Las Vegas<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n