{"id":92302,"date":"2018-11-09T14:45:02","date_gmt":"2018-11-09T22:45:02","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=92302"},"modified":"2018-11-09T14:45:02","modified_gmt":"2018-11-09T22:45:02","slug":"sportradar-inks-sports-betting-data-deal-with-mgm-gvc-interactive","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/sportradar-inks-sports-betting-data-deal-with-mgm-gvc-interactive\/","title":{"rendered":"Sportradar Inks Exclusive Sports Betting Data Deal With MGM GVC Interactive"},"content":{"rendered":"

Swiss sports data supplier Sportradar has signed a new deal which will make it the exclusive provider of statistics for MGM GVC Interactive LLC across a number of professional sports leagues.<\/p>\n

\"sportradar\"
Sportradar CEO Carsten Koerl is further entrenching his company\u2019s position in the US sports betting market. (Image: Blick)<\/figcaption><\/figure>\n

The deal comes just a few months after the formation of the new gaming enterprise.<\/p>\n

GVC is Britain\u2019s biggest betting corporation, claiming ownership of companies like Ladbrokes, Coral, bwin, and partypoker. This summer, it signed a $200 million partnership<\/a>\u00a0with MGM Resorts, one of the world\u2019s biggest casino groups. The joint venture between the two giants promised to give the companies \u201cmeaningful early mover advantages\u201d in the burgeoning US sports betting market.<\/p>\n

MGM GVC Interactive is now making moves to ensure it has industry-leading sports betting data in its back pocket.<\/p>\n

\u201cWe have a clear and simple objective; to provide our US customers with the best and broadest range of betting products in the market,\u201d <\/span><\/strong>MGM GVC Interactive CEO Adam Greenblatt said in a statement.<\/span><\/p><\/blockquote>\n

With the popularity of mobile and live, in-game betting on the rise, securing access to the fastest and most reliable sports data will be key in a growing US market.<\/p>\n

The deal will go a long way towards that end, as it covers “a wide range of pre-match and live betting services, along with bet simulation content such as live match trackers.\u201d<\/p>\n

Expanding the Radar<\/strong><\/h2>\n

The Swiss-based data company already had strong roots in the US sports landscape before striking this latest partnership.<\/p>\n

Amid concerns that a franchise in Las Vegas could jeopardize the integrity of its games, the National Hockey League (NHL) signed an accord with Sportradar<\/a> in 2016 to keep an eye on suspicious betting patterns.<\/p>\n

It also has official partnerships in place with the NBA, NFL, NASCAR, and FIFA.<\/p>\n

The company claims to collect and analyze data from 400,000 sporting events every year and has been closely watching sports betting developments in the States.<\/p>\n

“We have been preparing for the opening of the US market for some time now with an across-the-board ramp up of our US sports betting offering,\u201d said the company\u2019s VP of gaming sales, Neale Deeley.<\/p><\/blockquote>\n

In March, a Sportradar executive was fired for betting<\/a> on esports matches, but it doesn\u2019t appear to have had any effect on the company\u2019s ability to do business at an international level.<\/p>\n

Let\u2019s Make a Deal<\/strong><\/h2>\n

It\u2019s the latest in a long line corporate pacts to be struck following the US Supreme Court decision in May which overturned a federal ban on sports betting.<\/p>\n

And no casino operator has been busier than MGM since then.<\/p>\n

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