Premium Mass Producer <\/strong><\/h2>\nBut Melco Esports arena — and the Japanese IR project in general — isn\u2019t just about pleasing the domestic crowd. Japan\u2019s legalization of casinos is about economic growth and increased tourism, the vast majority of which is expected to come from China, a country that makes up 64 percent of the 390 million esports players worldwide, according to a report by Tencent Holdings.<\/p>\n
The stadium is consistent with Melco\u2019s policy of targeting the \u201cpremium mass\u201d segment from mainland China — a wealthy, globetrotting demographic that travels independently to casino resorts rather than through the junkets reserved for VIP high-rollers.<\/p>\n
These are big spenders at the baccarat tables, but they are also interested in experiencing and discovering new culture and entertainment.<\/p>\n
Entertainment will be doubly important in Japan\u2019s future integrated resorts because casino gaming will only account for three percent of their total area, by law.<\/p>\n","protected":false},"excerpt":{"rendered":"
Melco\u2019s International\u2019s bid to win a Japanese hearts, Japanese minds, and a Japanese casino license will involve the integration of an esports stadium into a future casino resort in the country. Japan has passed legislation to legalize and regulate casino gaming, opening up a market that promises to be the second biggest in the world […]<\/p>\n","protected":false},"author":36,"featured_media":90526,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,3312,18,13592],"tags":[],"acf":[],"yoast_head":"\n
Melco Would Put Esports Stadium Front and Center of Japanese Casino<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n