{"id":87571,"date":"2018-09-06T16:30:11","date_gmt":"2018-09-06T23:30:11","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=87571"},"modified":"2018-09-06T15:20:22","modified_gmt":"2018-09-06T22:20:22","slug":"dallas-cowboys-partner-up-with-oklahoma-winstar-casino-for-nfl-first","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/dallas-cowboys-partner-up-with-oklahoma-winstar-casino-for-nfl-first\/","title":{"rendered":"Dallas Cowboys Partnership with Oklahoma Tribal WinStar Casino Opens Door to Whole New World of Marketing for NFL Teams"},"content":{"rendered":"

Leave it up to Jerry Jones and the Dallas Cowboys to try to upstage the NFL\u2019s opening night. Hours before the Atlanta Falcons and Philadelphia Eagles open the season Thursday, the Cowboys owner announced a first-of-its-kind-deal in NFL history.<\/p>\n

\"\"
Dallas Cowboys owner Jerry Jones and Winstar Casino general manager Jack Parkinson announced the first casino sponsorship of an NFL team in league history at a press conference Thursday. (Photo: Stefan Stevenson\/Star-Telegram)<\/figcaption><\/figure>\n

WinStar World Casino Resort has become the official casino sponsor of the Dallas Cowboys, marking the first team to have such a partnership. \u00a0The proximity between the casino, which rests 85 miles from AT&T Stadium where the Cowboys play home games, is what made sense, Jones said.<\/p>\n

\u201cI get on my helicopter right here on the practice field and land in 20 minutes and be at WinStar resort,\u201d Jones said at a press conference Thursday.\u00a0 \u201cCertainly Oklahoma is a great Cowboy fanbase and we literally almost can see them up the road. And so this was an ideal situation for us. \u201c<\/strong><\/p><\/blockquote>\n

Jones announced the sponsorship a week after he and fellow owners relaxed league rules<\/a> to allow teams to accept sponsorships from casinos and daily fantasy sports sites that operate sportsbooks. He seemed excited to be at the front of the NFL\u2019s expedition into the frontier of legal gaming.<\/p>\n

\u201cI think it\u2019s a dynamic that is going to increase interest in our game. We\u2019re ideal as a makeup of our game with the natural breaks in the game, with the way our game is presented, plus the mass audience we have, we\u2019re ideal to have that kind of interest,\u201d Jones said. \u201cIt\u2019s been there, it\u2019s been happening for a long time, but I think our Cowboys announcement today manifests where we\u2019re going.\u201d<\/p>\n

What’s it Mean?<\/h2>\n

Both Jones and WinStar general manager Jack Parkinson mentioned the relationship between the resort and the community in North Texas<\/p>\n

Parkinson stopped short of saying the\u00a0 casino would have Dallas Cowboy slot machines, but Jones chimed in to say the Cowboys would be visible at the Oklahoma casino.<\/p>\n

\n

\u201cThe club will be having many of our social activities centered around WinStar. We expect a lot of presence, of our presence, at WinStar,\u201d Jones said.<\/p>\n<\/div>\n

Sixty-percent of WinStar\u2019s workforce, or 2,300 employees, are Texans, Parkinson said.<\/p>\n

\u201cThis unprecedented designation gives our patrons and Dallas Cowboy fans the chance to blend their passion for both world class leaders into unique experiences at both AT&T stadium and WinStar world casino and resort,\u201d Parkinson said.<\/p>\n

Gaming and the National Football League<\/h2>\n

The relationship between the league and gaming industry has always been present, though it may have been relegated to the NFL\u2019s dark corners.<\/p>\n

NFL commissioner Roger Goodell is on record saying sports betting could put the league\u2019s integrity at risk, but Jones has bucked that stance publicly.<\/p>\n

\u201cI don\u2019t think in any way that gaming compromises the integrity of the game,\u201d Jones said<\/a> to 105.3 The Fan in December.<\/p>\n

A recent study supports Jones theory that sports betting will increase the game\u2019s popularity. Nielsen Sports commissioned a study by the American Gaming Association which concluded that the NFL will add $2.3 billion<\/a> to its annual bottom line. The study says that the majority \u2013 a whopping $1.75 billion will come as a result of \u201cincreased consumption and engagement with the league.\u201d Another estimated $573 million will come from sponsorships and advertising with gaming entities.<\/p>\n

Jones and New England Patriots owner currently hold investments in DraftKings. Jones has invested in through an entity separate of the Cowboys and owns less than five percent of the company, ESPN reported.<\/p>\n

The Miami Dolphins are currently in an 18-year agreement with Hard Rock International<\/a> to play home games at Hard Rock Stadium. That partnership has led to speculation that Hard Rock\u2019s new Atlantic City casino property will not take bets on pro football.<\/p>\n","protected":false},"excerpt":{"rendered":"

Leave it up to Jerry Jones and the Dallas Cowboys to try to upstage the NFL\u2019s opening night. Hours before the Atlanta Falcons and Philadelphia Eagles open the season Thursday, the Cowboys owner announced a first-of-its-kind-deal in NFL history. WinStar World Casino Resort has become the official casino sponsor of the Dallas Cowboys, marking the […]<\/p>\n","protected":false},"author":40,"featured_media":87573,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,14007,10,18,16],"tags":[],"acf":[],"yoast_head":"\nDallas Cowboys Partner Up with Oklahoma WinStar Casino for NFL First<\/title>\n<meta name=\"description\" content=\"WinStar Casino and the Dallas Cowboys have partnered, marking the first time an NFL team has had an official casino sponsor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/dallas-cowboys-partner-up-with-oklahoma-winstar-casino-for-nfl-first\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dallas Cowboys Partner Up with Oklahoma WinStar Casino for NFL First\" \/>\n<meta property=\"og:description\" content=\"WinStar Casino and the Dallas Cowboys have partnered, marking the first time an NFL team has had an official casino sponsor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/dallas-cowboys-partner-up-with-oklahoma-winstar-casino-for-nfl-first\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-06T23:30:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-06T22:20:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/09\/Jerry-Bill-WinStar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucas Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucas Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/dallas-cowboys-partner-up-with-oklahoma-winstar-casino-for-nfl-first\/\",\"url\":\"https:\/\/www.casino.org\/news\/dallas-cowboys-partner-up-with-oklahoma-winstar-casino-for-nfl-first\/\",\"name\":\"Dallas Cowboys Partner Up with Oklahoma WinStar Casino for NFL First\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/dallas-cowboys-partner-up-with-oklahoma-winstar-casino-for-nfl-first\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/dallas-cowboys-partner-up-with-oklahoma-winstar-casino-for-nfl-first\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/09\/Jerry-Bill-WinStar.jpg\",\"datePublished\":\"2018-09-06T23:30:11+00:00\",\"dateModified\":\"2018-09-06T22:20:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/9cbf3fd9ff73f999c8c3e15fb67789fa\"},\"description\":\"WinStar Casino and the Dallas Cowboys have partnered, marking the first time an NFL team has had an official casino sponsor.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/dallas-cowboys-partner-up-with-oklahoma-winstar-casino-for-nfl-first\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/dallas-cowboys-partner-up-with-oklahoma-winstar-casino-for-nfl-first\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/dallas-cowboys-partner-up-with-oklahoma-winstar-casino-for-nfl-first\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/09\/Jerry-Bill-WinStar.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/09\/Jerry-Bill-WinStar.jpg\",\"width\":1140,\"height\":641,\"caption\":\"Dallas Cowboys owner Jerry Jones and Winstar Casino general manager Jack Parkinson announced the first casino sponsorship of an NFL team in league history at a press conference Thursday. 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