{"id":85205,"date":"2018-08-06T10:30:21","date_gmt":"2018-08-06T17:30:21","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=85205"},"modified":"2018-08-06T09:13:52","modified_gmt":"2018-08-06T16:13:52","slug":"william-hill-aims-to-pull-off-penn-national-us-sports-betting-coup","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/william-hill-aims-to-pull-off-penn-national-us-sports-betting-coup\/","title":{"rendered":"William Hill Aims to Pull Off Penn National US Sports Betting Coup"},"content":{"rendered":"

William Hill is in early talks to form a sports betting partnership with Penn National Gaming, according to reports in the UK media over the weekend.<\/p>\n

\"William
The newly opened William Hill sportsbook at Ocean Resort, Atlantic City. A partnership with Penn National, America\u2019s biggest regional gaming operator by number of states could give the British bookie unparalleled market access in the US. (Image: Ocean Resort)<\/figcaption><\/figure>\n

The Times<\/em> and City AM<\/em> quoted \u201cCity sources\u201d — a reference to London\u2019s financial district — who said that talks were in \u201cearly stages.\u201d<\/p>\n

Penn National could be the biggest benefactor from the US Supreme Court\u2019s decision to reject PASPA, federal legislation that prevented state-sanctioned sports betting. With 29 casinos in 16 states, the company is a superpower of the regional casino market, with the largest footfall across America.<\/p>\n

A sports betting partnership with Penn would be a coup for William Hill, giving the British bookmaker unparalleled market access. Penn\u2019s presence is due to increase from 16 states to 18 when its acquisition of Pinnacle Entertainment is finalized in the fall.<\/p>\n

MGM-Boyd Deal to Challenge Penn <\/strong><\/h2>\n

Recently, MGM agreed a partnership with Boyd Gaming<\/a>, largely to enable both parties to compete with Penn as the digital sports betting landscape takes shape over the next few years. The deal will allow both parties to offer online gambling services in jurisdictions where either Boyd Gaming or MGM Resorts operate, increasing both operator\u2019s reach to 15 states.<\/p>\n

\n

There\u2019s been a period of furious deal making since the repeal of PASPA, as UK bookmakers jostle for strategic position in the emerging markets by partnering up with US operators. Those deals have escalated over the past two weeks as the first early-adopters, like New Jersey, Delaware and Mississippi, begin to roll out their operations.<\/p>\n<\/div>\n

At an earnings call on Friday, William Hill CEO Philip Bowcock outlined plans for further expansion in the US, mentioning unspecified deals with 11 casinos in Mississippi and one in West Virginia. Penn National operates five casinos in Mississippi and one in West Virginia.<\/p>\n

Need to Succeed <\/strong><\/h2>\n

William Hill is struggling on the domestic front having failed to complete a large-scale merger or acquisition like many of its competitors, while it deals with the fallout from the UK government\u2019s decision to slash the maximum odds of fixed-odds betting terminals.<\/p>\n

The company is looking to hit the jackpot in the US, where it is already the dominant sports betting player in Nevada and, recently, New Jersey.<\/p>\n

At an earnings call<\/a> of its own in late July, Penn National said it was preparing to launch sports betting operations imminently in three states.<\/p>\n

\u201cWe are actively working in Mississippi, West Virginia and in Pennsylvania to hopefully get up by football season our sports betting operations there,\u201d said CEO Tim Wilmott. \u201cI have a high degree of confidence that in West Virginia and Mississippi, we’ll be ready for football season, and possibly in Pennsylvania as well.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

William Hill is in early talks to form a sports betting partnership with Penn National Gaming, according to reports in the UK media over the weekend. The Times and City AM quoted \u201cCity sources\u201d — a reference to London\u2019s financial district — who said that talks were in \u201cearly stages.\u201d Penn National could be the […]<\/p>\n","protected":false},"author":36,"featured_media":85209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,18,1,16,1074],"tags":[],"acf":[],"yoast_head":"\nWilliam Hill Aims to Pull Off Penn National US Sports Betting Coup<\/title>\n<meta name=\"description\" content=\"William Hill and Penn National are said to be in early talks over US sports betting deal. 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A partnership would give William Hill potential access to 18 states.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/william-hill-aims-to-pull-off-penn-national-us-sports-betting-coup\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-06T17:30:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-06T16:13:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/08\/will-hill.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"848\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/william-hill-aims-to-pull-off-penn-national-us-sports-betting-coup\/\",\"url\":\"https:\/\/www.casino.org\/news\/william-hill-aims-to-pull-off-penn-national-us-sports-betting-coup\/\",\"name\":\"William Hill Aims to Pull Off Penn National US Sports Betting Coup\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/william-hill-aims-to-pull-off-penn-national-us-sports-betting-coup\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/william-hill-aims-to-pull-off-penn-national-us-sports-betting-coup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/08\/will-hill.jpg\",\"datePublished\":\"2018-08-06T17:30:21+00:00\",\"dateModified\":\"2018-08-06T16:13:52+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"William Hill and Penn National are said to be in early talks over US sports betting deal. 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