{"id":84985,"date":"2018-08-01T12:00:17","date_gmt":"2018-08-01T19:00:17","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=84985"},"modified":"2018-08-01T12:26:56","modified_gmt":"2018-08-01T19:26:56","slug":"sixty-percent-of-top-two-tiers-of-english-soccer-to-sport-betting-logos","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/sixty-percent-of-top-two-tiers-of-english-soccer-to-sport-betting-logos\/","title":{"rendered":"English Soccer Will Showcase Gambling Logos on Sixty Percent of Top Teams This Season"},"content":{"rendered":"

The new EPL season is just a week and a half away, while English soccer\u2019s second tier, the Championship, kicks off on Friday. This year, a startling 60 percent of teams in the top two divisions will be sporting the logos of gambling companies on their shirts.<\/p>\n

\"EPL\"
Dafabet, which sponsors Burnley, is an example of a new breed of Asian-facing operator using the EPL as a platform to target the hard-to-reach Asian markets. (Image: Picks Soccer)<\/figcaption><\/figure>\n

While the number of EPL clubs sponsored by betting companies remains the same as last year — nine of division\u2019s 20 teams — the starkest rise has been in The Championship, where 17 of 24 teams sport gambling logos — that\u2019s more than 70 percent.<\/p>\n

The UK has the most liberal online gambling laws in Europe, which perhaps is why gambling branding is so liberally splashed all over its sports teams. (Take note, America, this could be you in five or ten years.)<\/p>\n

New Influx of Foreign Operators <\/strong><\/h2>\n

Gambling represents a huge source of revenue to English soccer clubs. Revenues from shirt sponsorship have almost tripled over the past eight years, according to SportingIntelligence.com. Of the record \u00a3281.8 million ($368 million) from shirt sponsorship generated for the EPL last year, \u00a347.3 million ($62 million) was provided by gambling companies.<\/p>\n

\n

Curiously, though, with the exception of Bet365, which has a global footprint, none of the betting companies sponsoring EPL shirts last year were UK-facing brands. This year, it\u2019s none, because Bet365\u2019s Stoke City has been relegated to the Championship.<\/p>\n<\/div>\n

It\u2019s a testament to the global reach of English soccer that foreign bookmakers see it as a platform to engage with a worldwide audience, and Asia in particularly, where it can be difficult to get exposure.<\/p>\n

Ongoing Backlash<\/strong><\/h2>\n

The backlash against the uneasy commercial relationship<\/a> between gambling and soccer in the UK is nothing new<\/a>. Gambling industry shirt sponsorship has been on the rise each year since it was legalized by the Gambling Act 2005 but there is a sense, this year in particular, that things are getting out of hand.<\/p>\n

“This is worrying, Gambling Watch UK\u2019s Professor Jim Orford told the Press Association this week. \u201cThere is evidence that gambling is becoming ever more normalized, particularly among young people, so that increasingly betting is seen as part and parcel of following and supporting one\u2019s favorite sport or team.\u201d<\/strong><\/p><\/blockquote>\n

Last year, researchers analyzing three episodes of the BBC\u2019s flagship soccer show Match of the Day<\/em>, found that gambling logos appeared on screen for between 71 percent and 89 percent of the show\u2019s running time. This is despite the BBC being a public service, non-commercial broadcaster that does not run any advertising at all.<\/p>\n","protected":false},"excerpt":{"rendered":"

The new EPL season is just a week and a half away, while English soccer\u2019s second tier, the Championship, kicks off on Friday. This year, a startling 60 percent of teams in the top two divisions will be sporting the logos of gambling companies on their shirts. While the number of EPL clubs sponsored by […]<\/p>\n","protected":false},"author":36,"featured_media":84987,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,13592,16,1074],"tags":[],"acf":[],"yoast_head":"\nSixty Percent of Top Two Tiers of English Soccer To Sport Betting Logos<\/title>\n<meta name=\"description\" content=\"Has gambling shirt sponsorship gone too far in English soccer? A new influx of betting non-UK operators looking to tap EPL global appeal have made it even more prevalent this season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/sixty-percent-of-top-two-tiers-of-english-soccer-to-sport-betting-logos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sixty Percent of Top Two Tiers of English Soccer To Sport Betting Logos\" \/>\n<meta property=\"og:description\" content=\"Has gambling shirt sponsorship gone too far in English soccer? A new influx of betting non-UK operators looking to tap EPL global appeal have made it even more prevalent this season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/sixty-percent-of-top-two-tiers-of-english-soccer-to-sport-betting-logos\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-01T19:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-01T19:26:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/08\/dafabet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/sixty-percent-of-top-two-tiers-of-english-soccer-to-sport-betting-logos\/\",\"url\":\"https:\/\/www.casino.org\/news\/sixty-percent-of-top-two-tiers-of-english-soccer-to-sport-betting-logos\/\",\"name\":\"Sixty Percent of Top Two Tiers of English Soccer To Sport Betting Logos\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/sixty-percent-of-top-two-tiers-of-english-soccer-to-sport-betting-logos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/sixty-percent-of-top-two-tiers-of-english-soccer-to-sport-betting-logos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/08\/dafabet.jpg\",\"datePublished\":\"2018-08-01T19:00:17+00:00\",\"dateModified\":\"2018-08-01T19:26:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"Has gambling shirt sponsorship gone too far in English soccer? 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