{"id":84217,"date":"2018-07-19T14:00:53","date_gmt":"2018-07-19T21:00:53","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=84217"},"modified":"2018-07-19T09:24:20","modified_gmt":"2018-07-19T16:24:20","slug":"fanduel-group-announces-new-jersey-online-casino","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/fanduel-group-announces-new-jersey-online-casino\/","title":{"rendered":"FanDuel Brand Takes Startling New Direction, Announces New Jersey Online Casino"},"content":{"rendered":"

The FanDuel Group has announced its intention to launch an online casino in New Jersey in partnership with the Golden Nugget, as well as an internet sports betting platform with the Meadowlands racetrack, later this year.<\/p>\n

\"FanDuel
FanDuel once spent a lot of time and money convincing the world it did not offer gambling, but its new management has no qualms about embracing casino games. (Image: FanDuel)<\/figcaption><\/figure>\n

The online sports betting platform was anticipated — FanDuel recently completed its merger with Betfair US, offering parent company Paddy Power Betfair an inroad into the fledgling US sports betting market using FanDuel\u2019s stateside brand recognition.<\/p>\n

Within days of the completion, the world\u2019s first FanDuel retail betting was launched at the Meadowlands<\/a>, hearlding a completely new direction for the FanDuel story.<\/p>\n

But while the synergy between sports betting and DFS is clear, an online casino is a more jarring departure for a brand that has previously rejected associations with gambling.<\/p>\n

DFS Debate<\/strong><\/h2>\n

FanDuel spent much of 2015 and 2016 lobbying state legislatures in a bid to convince lawmakers that its DFS offering did not amount to gambling because it was a game of skill. Now, it will embrace gambling in its purest form, offering online slots, roulette, and blackjack to the residents of New Jersey.<\/p>\n

The merger of Betfair US and FanDuel<\/a> created the FanDuel Group, which already operates a New Jersey online casino in partnership with the Golden Nugget, Betfair Casino NJ.<\/p>\n

The enlarged group\u2019s assets also include FanDuel\u2019s market-leading DFS product and TVG, the leading horseracing TV network in the US.<\/p>\n

It\u2019s currently unclear whether the FanDuel casino will be a rebrand of the existing Betfair Casino, or a new, standalone platform. In June, Betfair US told Legal Sports Report<\/em> that FanDuel would likely become the combined company\u2019s primary US brand and that a rebrand of the Betfair casino was \u201csomething we\u2019re considering.\u201d<\/p>\n

Online Sports Book Poised<\/strong><\/h2>\n

In terms of mobile sports betting, land-based facilities that have applied for licensing are still awaiting authorization from New Jersey regulators — which is expected to be imminent — and are hoping to be up and running by the start of the NFL season.<\/p>\n

GAN CEO Dermot Smurfit’s company is a technology partner on the FanDuel online sports book. He said in an official announcement\u00a0on Wednesday that \u201conline sports betting \u2018go-live\u2019 preparations for FanDuel\u201d were \u201cwell-advanced.\u201d<\/p>\n

In the same press release, GAN said that it is working on integrating its own platform with elements from IGT\u2019s sports platform and Betfair\u2019s pricing, trading and risk management technology, all topped off with a user interface designed for the US customer by the FanDuel team.<\/p>\n","protected":false},"excerpt":{"rendered":"

The FanDuel Group has announced its intention to launch an online casino in New Jersey in partnership with the Golden Nugget, as well as an internet sports betting platform with the Meadowlands racetrack, later this year. The online sports betting platform was anticipated — FanDuel recently completed its merger with Betfair US, offering parent company […]<\/p>\n","protected":false},"author":36,"featured_media":84220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,14007,19,1074],"tags":[],"acf":[],"yoast_head":"\nFanDuel Group Announces New Jersey Online Casino<\/title>\n<meta name=\"description\" content=\"FanDuel will launch an online casino in New Jersey, as the brand takes on a surprising new identity, post-merger with Betfair US.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/fanduel-group-announces-new-jersey-online-casino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FanDuel Group Announces New Jersey Online Casino\" \/>\n<meta property=\"og:description\" content=\"FanDuel will launch an online casino in New Jersey, as the brand takes on a surprising new identity, post-merger with Betfair US.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/fanduel-group-announces-new-jersey-online-casino\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-19T21:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-19T16:24:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/07\/fanduel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"848\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/fanduel-group-announces-new-jersey-online-casino\/\",\"url\":\"https:\/\/www.casino.org\/news\/fanduel-group-announces-new-jersey-online-casino\/\",\"name\":\"FanDuel Group Announces New Jersey Online Casino\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/fanduel-group-announces-new-jersey-online-casino\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/fanduel-group-announces-new-jersey-online-casino\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/07\/fanduel.jpg\",\"datePublished\":\"2018-07-19T21:00:53+00:00\",\"dateModified\":\"2018-07-19T16:24:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"FanDuel will launch an online casino in New Jersey, as the brand takes on a surprising new identity, post-merger with Betfair US.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/fanduel-group-announces-new-jersey-online-casino\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/fanduel-group-announces-new-jersey-online-casino\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/fanduel-group-announces-new-jersey-online-casino\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/07\/fanduel.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/07\/fanduel.jpg\",\"width\":1280,\"height\":848,\"caption\":\"FanDuel once spent a lot of time and money convincing the world it did not offer gambling, but its new management has no qualms about embracing casino games. 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