The hashtag #boycottMGM was still trending on Wednesday, while many Twitter users were helpfully listing MGM\u2019s properties, so that others could avoid them.<\/p>\n
\u201cDISGUSTING! #MGMResorts sues over 1000 VICTIMS of #MandalayBay shooting! I am burning my M-Life card. I will NEVER AGAIN STAY AT OR PATRONIZE ANY MGM RESORT,\u201d wrote Twitter user DK.<\/p>\n
Wait. @MGMResortsIntl failed to detect that this fool was trafficking in a truckload of guns into their hotel and they\u2019re suing the victims for getting shot?! Yeah…it\u2019s time to #boycottMGM …all of their properties,\u201d wrote @ijustbtweeting.<\/p><\/blockquote>\n
\u201cFor once #BoycottMGM is trending and it has nothing to do with parking fees,\u201d quipped @LasVegasLocally.<\/p>\n
Crisis Management<\/strong><\/h2>\nMGM itself has stayed largely silent since the start of the backlash, although in a Twitter post on Tuesday evening it said:<\/p>\n
\u201cWe have filed what is known as an action for declaratory relief. All we are doing, in effect, is asking for a change in venue from state to federal court. We are not asking for money or attorney\u2019s fees. We only want to resolve these cases quickly, fairly and efficiently.\u201d<\/p>\n
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Eric Rose, partner at crisis management firm Englander Knabe and Allen, told the Las Vegas Review-Journal<\/em> on Tuesday that MGM should have clearly explained its actions in advance rather than allowing the press to break the story.<\/p>\n<\/div>\n\u201cThey couldn\u2019t explain the lawsuit in a sound bite, and therefore they are suffering the consequences with bad headlines,\u201d he said. \u201cIt makes it look like they are going after the victims. It is going to hurt their brand.\u201d<\/p>\n
Rose said the company is likely to experience a short-term loss in bookings and cancellations, because of the bad press.<\/p>\n","protected":false},"excerpt":{"rendered":"
MGM Resorts International was in damage limitation mode on Tuesday, as it faced a social media backlash over lawsuits filed against victims of the October 1 Las Vegas shooting. MGM owns the Mandalay Bay — from which shooter Stephen Paddock targeted the Route 91 Harvest festival — and the grounds on which the country music […]<\/p>\n","protected":false},"author":36,"featured_media":84113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,60,18],"tags":[],"acf":[],"yoast_head":"\n
MGM Faces PR Nightmare as #BoycottMGM Backlash Builds<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n