{"id":81438,"date":"2018-06-21T13:00:52","date_gmt":"2018-06-21T20:00:52","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=81438"},"modified":"2018-06-21T10:49:27","modified_gmt":"2018-06-21T17:49:27","slug":"draftkings-signs-sports-betting-deal-with-kambi-group","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/draftkings-signs-sports-betting-deal-with-kambi-group\/","title":{"rendered":"DraftKings Signs Sports Betting Deal with Kambi Group"},"content":{"rendered":"

Daily fantasy sports giant DraftKings will shortly make the leap into legal and licensed sports betting in New Jersey with the help of the Kambi Group.<\/p>\n

\"DraftKings\"
Despite never having processed a single sports bet in its history, DraftKings will launch a sports book at Resorts Atlantic City \u201cimminently.\u201d But, like its rival Fanduel, it will have the expertise of a European sports betting giant behind it. (Image: Charles Krupa\/AP)<\/figcaption><\/figure>\n

A Kambi Group presser released Wednesday revealed the deal came ahead of DraftKing\u2019s \u201cimminent sportsbook launch in the US state of New Jersey.\u201d<\/p>\n

Malta-based Kambi was formerly part of Swedish online gambling giant the Kindred Group and provides B2B sports betting services for several top-tier operators, including Kindred and 888.<\/p>\n

The announcement revealed few details other than that Kambi would provide\u00a0\u201ctechnology and services selected to support expansion of DraftKings\u2019 product portfolio\u201d as part of a \u201csports betting deal.\u201d<\/p>\n

DraftKings has an agreement in place<\/a> to offer sports betting in New Jersey in partnership with Resorts Atlantic City and can probably do with all the help it can get. In an official statement<\/a> in the wake of PASPA\u2019s repeal, the company said it had been preparing since last year to launch a sports betting platform for mobile in anticipation of a positive decision from the Supreme Court. Yet despite this, the DFS market leader has never before processed a single sports bet.<\/p>\n

FanDuel Merges With Betfair US<\/strong><\/h2>\n

Meanwhile, rival FanDuel has agreed to merge with Paddy Power Betfair\u2019s US operations and is preparing to launch a sports book at the Meadowlands Racetrack within the next couple of weeks.<\/p>\n

Betfair US CEO Kip Levin told Legal Sports Report<\/em> recently that FanDuel was likely to be the primary brand for the company\u2019s sports betting operations.<\/p>\n

\n

DraftKings and FanDuel offer brand recognition to these European sports betting companies who are eager to gain a foothold in the fledgling US market. In return, the DFS companies receive the benefit of decades of experience honing products in the world\u2019s most competitive market.<\/p>\n<\/div>\n

But they also receive readymade customer databases of engaged sports fans who have a proven willingness to invest money on the outcomes of games.<\/p>\n

Crossover Effect<\/strong><\/h2>\n

On Wednesday, the Fantasy Sports Trade Association (FSTA) released data from its new study \u201cUnderstanding Crossover Between Fantasy Sports Players and Sports Bettors\u201d at its summer conference in Minneapolis.<\/p>\n

Researchers polled almost 1,500 US residents who had either played DFS or bet on sports within the last year. Almost half of all those who had played DFS said they had bet on sports, and vice versa.<\/p>\n

For Kambi the deal represents an inroad into the US market, which it hopes to expand as more states pass laws to legalize sports betting.<\/p>\n

\u201cThe deal also includes terms for the partnership to expand when commercially agreeable regulatory frameworks are implemented in the US,\u201d it said.<\/p>\n

\u201cThe uncertain U.S. regulatory timetable makes the deal’s impact on Kambi’s 2018 revenues difficult to predict, although Kambi believes the partnership could provide a significant source of income in the longer-term,\u201d it added.<\/p>\n","protected":false},"excerpt":{"rendered":"

Daily fantasy sports giant DraftKings will shortly make the leap into legal and licensed sports betting in New Jersey with the help of the Kambi Group. A Kambi Group presser released Wednesday revealed the deal came ahead of DraftKing\u2019s \u201cimminent sportsbook launch in the US state of New Jersey.\u201d Malta-based Kambi was formerly part of […]<\/p>\n","protected":false},"author":36,"featured_media":81441,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,14007,10,1074],"tags":[],"acf":[],"yoast_head":"\nDraftKings Signs Sports Betting Deal with Kambi Group<\/title>\n<meta name=\"description\" content=\"DraftKings seals a deal with the Kambi Group to offer sports betting at Resorts Atlantic City, amid reports that launch is \u201cimminent.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/draftkings-signs-sports-betting-deal-with-kambi-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DraftKings Signs Sports Betting Deal with Kambi Group\" \/>\n<meta property=\"og:description\" content=\"DraftKings seals a deal with the Kambi Group to offer sports betting at Resorts Atlantic City, amid reports that launch is \u201cimminent.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/draftkings-signs-sports-betting-deal-with-kambi-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-21T20:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-21T17:49:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/06\/DK.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"849\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-signs-sports-betting-deal-with-kambi-group\/\",\"url\":\"https:\/\/www.casino.org\/news\/draftkings-signs-sports-betting-deal-with-kambi-group\/\",\"name\":\"DraftKings Signs Sports Betting Deal with Kambi Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-signs-sports-betting-deal-with-kambi-group\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-signs-sports-betting-deal-with-kambi-group\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/06\/DK.jpg\",\"datePublished\":\"2018-06-21T20:00:52+00:00\",\"dateModified\":\"2018-06-21T17:49:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"DraftKings seals a deal with the Kambi Group to offer sports betting at Resorts Atlantic City, amid reports that launch is \u201cimminent.\u201d\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-signs-sports-betting-deal-with-kambi-group\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/draftkings-signs-sports-betting-deal-with-kambi-group\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/draftkings-signs-sports-betting-deal-with-kambi-group\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/06\/DK.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/06\/DK.jpg\",\"width\":1200,\"height\":849,\"caption\":\"Despite never having processed a single sports bet in its history, DraftKings will launch a sports book at Resorts Atlantic City \u201cimminently.\u201d But, like its rival Fanduel, it will have the expertise of a European sports betting giant behind it. 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