{"id":73584,"date":"2018-03-25T16:00:10","date_gmt":"2018-03-25T23:00:10","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=73584"},"modified":"2018-03-26T11:01:17","modified_gmt":"2018-03-26T18:01:17","slug":"las-vegas-strips-first-esports-arena-opens-at-luxor","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/las-vegas-strips-first-esports-arena-opens-at-luxor\/","title":{"rendered":"Las Vegas Strip\u2019s First Esports Arena Opens At Luxor"},"content":{"rendered":"

The Las Vegas Strip\u2019s first ever permanent, purpose-built esports arena opened on Thursday night at MGM\u2019s Luxor, and, as is the fashion these days, the grand opening ceremony was streamed live of Twitch<\/a>.<\/p>\n

\"The
The Esports Arena Las Vegas hopes to host some of the biggest tournaments in the world as the esports phenomenon is poised to grow into a billion-dollar business over the next few years. (Image: Allied Esports)<\/figcaption><\/figure>\n

The 30,000-square foot Esports Arena Las Vegas \u2013 a joint venture between Esports Arena, Allied Esports, and MGM Resorts \u2013 plans to host some of the biggest tournaments on the esports calendar, but it’s not just for pro-gamers.<\/p>\n

The space is organized into three connected zones, with a front lobby filled with virtual reality and gaming spaces open to all comers, while the dome area offers retro gaming with consoles like Sega, Super Nintendo, and Atari.<\/p>\n

The main competition stage holds 1,500 people and the first event will kick off on Saturday \u2013 a two-day,\u00a0$25,000\u00a0Super Smash Bros for Wii U tournament, featuring some of the game’s top stars.<\/p>\n

This is the latest phase in Las Vegas\u2019 mission to embrace competitive video gaming and to win the hearts and minds of the hard-to-reach millennial generation, which has turned its nose up at traditional casino gaming.<\/p>\n

Growth of a Phenomenon<\/strong><\/h2>\n

Esports is no longer a quirky fringe interest. As a spectator event, it regularly fills arenas, while studies suggest it has become as popular a viewing habit among male American millennials as basketball.<\/p>\n

Mainstream brands \u2013 from sports leagues, to media companies, to casinos \u2013 are eager to buy themselves a stake in a multi-billion-dollar industry in the making. In 2016 esports generated $493 million in revenue, reaching a fragmented global audience of about 320 million people.<\/p>\n

“The industry itself is projected to reach $1 billion in revenues over the next couple of years and in Las Vegas, what we are building is out championship destination,” said Jud Hannigan, CEO of Allied Esports “It’s a global phenomenon, there are almost 400 million people tuning in a watching esports on the regular.\u201d<\/strong><\/p><\/blockquote>\n

No Baby Boomers<\/strong><\/h2>\n

MGM has been particularly committed towards this burgeoning phenomenon. It has hosted international tournaments at the Mandalay Bay, and meanwhile its Level Up lounge at the MGM Grand is a skill-gamer\u2019s delight.<\/p>\n

The new venue will be the second esports arena in town, after the Millennial Esports Arena opened downtown in March last year.<\/p>\n

And of course, not only can you now watch esports tournaments on the Strip, you can also bet on them, at certain sports books, at least.<\/p>\n

Regulators in Nevada sanctioned esports wagering in 2016, and in November that year Downtown Grand\u2019s William Hill sports book<\/a> took the city\u2019s first ever e-sports bet.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Las Vegas Strip\u2019s first ever permanent, purpose-built esports arena opened on Thursday night at MGM\u2019s Luxor, and, as is the fashion these days, the grand opening ceremony was streamed live of Twitch. The 30,000-square foot Esports Arena Las Vegas \u2013 a joint venture between Esports Arena, Allied Esports, and MGM Resorts \u2013 plans to […]<\/p>\n","protected":false},"author":42,"featured_media":73586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,3312],"tags":[],"acf":[],"yoast_head":"\nLas Vegas Strip\u2019s First Esports Arena Opens At Luxor<\/title>\n<meta name=\"description\" content=\"The Esports Arena Las Vegas hopes to host some of the biggest tournaments in the world as the esports phenomenon is poised to grow into a billion-dollar business over the next few years. 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