{"id":69999,"date":"2018-02-14T08:30:12","date_gmt":"2018-02-14T16:30:12","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=69999"},"modified":"2018-02-14T08:13:42","modified_gmt":"2018-02-14T16:13:42","slug":"palms-marquee-signage-comes-down-in-485-million-revamp","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/palms-marquee-signage-comes-down-in-485-million-revamp\/","title":{"rendered":"Palms Marquee Signage Comes Down in $485 Million Revamp"},"content":{"rendered":"

The familiar Palms marquee sign on Flamingo Road off the Las Vegas Strip is no more. On Tuesday, the 14-foot letters were removed by a 120-foot crane, as part of ongoing $450 million renovations to the Palms Casino Resort by new owner Red Rock Resorts<\/a>, the Station Casinos parent.<\/p>\n

\"Palms
Let\u2019s be Pals: The iconic Palms marquee sign has been dismantled and plans to go digital later this year. New owner Red Rock wants to restore the casino\u2019s formerly hip image. (Image: YouTube.com)<\/figcaption><\/figure>\n

The old-school \u201cmessage board,\u201d style sign, which employed manually changeable letters to advertise the resort\u2019s events, will be replaced by fully digital version later in the year.<\/p>\n

The new one will be fully digital \u2013 a more contemporary style to go with the new design of the hotel,\u201d John Gray, general manager at the Palms told KTNV Action News. \u201cIt\u2019ll just be big and bright with lots of great messaging on there.\u201d<\/p><\/blockquote>\n

Landscape in Flux<\/strong><\/h2>\n

There can be few cities in the world with such shifting landscapes as that of Las Vegas. In the last couple of years, iconic landmarks that have been demolished in the name of progress include the historic Las Vegas Club and the \u201cVegas Vickie\u201d neon cowgirl on Fremont Street<\/a>, as well as the famous Rat Pack-era Riviera Casino<\/a> on the Strip.<\/p>\n

Red Rock, which bought the Palms in 2016 for $312.5 million, wants to restore the casino\u2019s formerly hip image with a host of new nightlife venues and restaurants. The legendary Ghostbar will be replaced by the Apex Social Club, while the Camden Cocktail Lounge will occupy the lounge space on the casino floor.<\/p>\n

The Pearl Concert Theater is also getting a new lick of paint, while new restaurants, A.Y.C.E. Buffet and the Lucky Penny Caf\u00e9, have already opened.<\/p>\n

Down with the Locals<\/strong><\/h2>\n

Red Rock believes the Palms is an attractive proposition because it attracts a strong mix of locals and tourists through its location just off the Strip.<\/p>\n

\n

At the time of the acquisition, Red Rock\u2019s executive vice president, chief financial officer and treasurer, Marc Falcone, praised the Palms\u2019 \u201cappeal to both Las Vegas residents and tourists alike.\u201d<\/strong><\/p>\n<\/div>\n

He noted it was a \u201chybrid gaming property that is uniquely positioned to benefit from the strong economic trends in Southern Nevada and record visitation levels in Las Vegas.\u201d<\/p>\n

Likewise, Ryan Labbe of Clinique Hospitality, the brains behind the Palms new nightlife offerings, said they were aiming for a bigger local following than Strip venues.<\/p>\n

\u201cIf locals aren\u2019t talking about it, why would somebody coming in from out of town want to experience it?\u201d Labbe asked Las Vegas Weekly last month. \u201cLocals always have been and always will be a vital part of our business at every venue.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The familiar Palms marquee sign on Flamingo Road off the Las Vegas Strip is no more. On Tuesday, the 14-foot letters were removed by a 120-foot crane, as part of ongoing $450 million renovations to the Palms Casino Resort by new owner Red Rock Resorts, the Station Casinos parent. The old-school \u201cmessage board,\u201d style sign, […]<\/p>\n","protected":false},"author":42,"featured_media":70002,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,18],"tags":[],"acf":[],"yoast_head":"\nPalms Marquee Signage Comes Down in $485 Million Revamp<\/title>\n<meta name=\"description\" content=\"The Palms Casino Resort is in the middle of a $485 Million renovation. 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