{"id":61515,"date":"2017-10-24T15:09:24","date_gmt":"2017-10-24T22:09:24","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=61515"},"modified":"2017-10-30T07:48:17","modified_gmt":"2017-10-30T14:48:17","slug":"what-happens-in-vegas-slogan-shelved-indefinitely-in-wake-of-shooting","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/what-happens-in-vegas-slogan-shelved-indefinitely-in-wake-of-shooting\/","title":{"rendered":"\u2018What Happens in Vegas\u2019 Slogan Shelved Indefinitely as City Seeks New Message After Shooting Tragedy"},"content":{"rendered":"

For 15 years, the world has known \u201cwhat happens in Vegas, stays in Vegas.\u201d But in the wake of the deadliest mass shooting in modern American history, Las Vegas has decided that potential visitors won\u2019t be seeing that slogan again anytime soon.<\/p>\n

\"Las
The #VegasStrong hashtag has become a message of resiliency and pride for Las Vegas in the wake of the Oct. 1 attack. (Image: Sports Illustrated)<\/figcaption><\/figure>\n

According to an Associated Press <\/em>report, the move to cease using the motto came shortly after the shooting on Oct. 1 that killed 58 innocent concertgoers. The question was not whether to continue using the slogan, but rather how to move forward in marketing efforts to keep people coming to the city.<\/p>\n

Slogan Became Emblematic of Las Vegas<\/h2>\n

The \u201cwhat happens here, stays here\u201d campaign<\/a> was the brainchild of R&R Partners. The advertising agency developed the campaign in 2002, and in the years that followed would become a cultural touchstone, synonymous with the city.<\/p>\n

In fact, the slogan had become so popular that efforts to change the motto typically ran into stiff resistance not from city officials or agency employees, but rather the general public.<\/p>\n

\u201cMy creatives would love to do something different, something new,\u201d R&R Partners CEO Billy Vassiliadis told the Las Vegas Review-Journal<\/em>. \u201cBut every time we go out to test any new creative messaging, [people ask], \u2018What happened to \u2018What happens in Vegas, stays in Vegas?\u2019 That\u2019s what we love.\u2019\u201d<\/p>\n

It didn\u2019t take long for not only that slogan, but virtually all ads related to Las Vegas clients, to be pulled from the air in the immediate aftermath of the shooting. According to Vassiladis, staffers in their office were hard at work pulling ads for clients within 30 minutes of the shooting.<\/p>\n

\u201cIt would be completely insensitive to go out with a sort of carefree, have fun, let loose kind of message,\u201d he said.<\/p><\/blockquote>\n

MGM Resorts decided to pull their new \u201cWelcome to the Show\u201d marketing campaign<\/a> within days of the shooting, for essentially the same reason.<\/p>\n

Too Soon to Move Forward?<\/h2>\n

In the wake of the October 1 attack, several different messaging efforts have been tried, many of which were focused on the strength and resiliency of the city and the efforts of first responders and other residents. The #VegasStrong hashtag made several appearances, while many billboards offered information on assistance centers as well as appreciation for both visitors and emergency personnel.<\/p>\n

Other efforts were more ambitious, but received mixed reviews. A television ad that appeared on many cable networks beginning last week features social media messages from tourists and visitors stating that they continue to plan to visit the city even after the shooting.<\/p>\n

While the Las Vegas Convention and Visitors Authority believed the messaging struck a fair balance between respect and promotion by using real posts from fans of Las Vegas, others were less impressed.<\/p>\n

\u201cIt\u2019s a little too tacky to continue to promote tourism\u201d so close to the attack, Dartmouth College professor Paul A. Argenti told the AP<\/em>. \u201cIt\u2019s really something for three months down the line.\u201d<\/p><\/blockquote>\n

Ultimately, the decision will be more about how to target potential visitors, as failing to advertise at all is not a viable option for Las Vegas. And in the long term, the long-standing slogan may still make a comeback.<\/p>\n

\u201cThis is the Las Vegas brand,\u201d Vassiliadis said. \u201cThis is what people yearn for.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

For 15 years, the world has known \u201cwhat happens in Vegas, stays in Vegas.\u201d But in the wake of the deadliest mass shooting in modern American history, Las Vegas has decided that potential visitors won\u2019t be seeing that slogan again anytime soon. According to an Associated Press report, the move to cease using the motto […]<\/p>\n","protected":false},"author":42,"featured_media":61516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62],"tags":[],"acf":[],"yoast_head":"\n\u2018What Happens in Vegas\u2019 Slogan Shelved Indefinitely in Wake of Shooting<\/title>\n<meta name=\"description\" content=\"Following the Oct. 1 massacre, Las Vegas has moved away from the popular motto. 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