{"id":60657,"date":"2017-10-11T14:00:52","date_gmt":"2017-10-11T21:00:52","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=60657"},"modified":"2017-10-11T14:25:10","modified_gmt":"2017-10-11T21:25:10","slug":"average-macau-casino-visitor-36-male-earns-34000-per-year","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/average-macau-casino-visitor-36-male-earns-34000-per-year\/","title":{"rendered":"Average Macau Casino Visitor is 36, Male, Earns $34,000 Per Year"},"content":{"rendered":"

Macau\u2019s average gambler is a 36-year-old male, hails from one of China\u2019s most economically developed cities (such as Shanghai, Beijing, Guangzhou or Shenzhen) and earns 19,000 Chinese yuan, or US$2,900 per month.<\/p>\n

\"Average
Macau is the biggest premium gambling market in the world and the demographic is expected to grow by a compound annual growth rate of over 25 percent over the next five years, according to analyst Sandford C Bernstein.<\/figcaption><\/figure>\n

His gambling budget is US$3,035 per trip.<\/p>\n

That\u2019s according to a study by analyst Sanford C. Bernstein and Co, which aimed to \u201cdig into the characteristics of premium demand\u201d in the world\u2019s biggest gambling hub.<\/p>\n

\u201cPremium\u201d is a term used by the gaming industry in Macau<\/a> to denote patrons whose earnings exceed 25,000 yuen, or around per $3,700 per month.<\/p>\n

Macau is the largest premium market in the world and the analysts believe the market will expand over the next five years by a compound annual growth rate [CAGR] of more than 25 percent. Nevertheless, Macau casinos\u2019 penetration into the mainland consumer market was still low, at around 5 percent of the \u201caddressable market.\u201d<\/p>\n

Demographic Increasing<\/strong><\/h2>\n

Macau<\/a> has pivoted from its previous reliance on the high-rollers that once accounted for some 60 percent of all revenues, following a crackdown launched from the mainland against graft and ostentatious displays of wealth. The premium market remains key to sustaining growth for the enclave.<\/p>\n

\u201cPremium customers remain critical for long-term Macau growth, as wealthier customers spend more and visit more frequently: and the population of this demographic is increasing,\u201d said the report.<\/p>\n

\u201cOver the next 10 years, Macau is estimated to have 6.4 percent CAGR in gross gaming revenue, with VIP CAGR of 4.8 percent and mass CAGR of nearly 8 percent. The key driver of mass will be premiumization.\u201d<\/strong><\/p><\/blockquote>\n

Fly in the Ointment<\/strong><\/h2>\n

According to the survey, factors most important to the premium customer in choosing where to were \u201cthe casino environment,\u201d the quality of the hotel rooms, and the non-gaming amenities available.<\/p>\n

\u201cDue to its large hotel room presence and critical mass, properties owned by Sands [China Ltd] are, unsurprisingly, the most frequented, while Melco and Wynn have the highest percentage of higher-income customers, while SJM customers are getting older,\u201d suggested the report.<\/p>\n

Last month, however, Sanford C Bernstein noted a \u201csignificant uptick\u201d in anti-graft activity by Chinese authorities, a factor that could potentially damage premium spend, it warned. This represented more of a \u201cfly in the ointment than an outright red flag\u201d but it felt \u201cnoteworthy,\u201d to the analyst, nevertheless.<\/p>\n","protected":false},"excerpt":{"rendered":"

Macau\u2019s average gambler is a 36-year-old male, hails from one of China\u2019s most economically developed cities (such as Shanghai, Beijing, Guangzhou or Shenzhen) and earns 19,000 Chinese yuan, or US$2,900 per month. His gambling budget is US$3,035 per trip. That\u2019s according to a study by analyst Sanford C. Bernstein and Co, which aimed to \u201cdig […]<\/p>\n","protected":false},"author":42,"featured_media":60658,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,10,18],"tags":[],"acf":[],"yoast_head":"\nAverage Macau Casino Visitor is 36, Male, Earns $34,000 Per Year<\/title>\n<meta name=\"description\" content=\"A new Sanford C Bernstein study on what drives premium gamblers to Macau casinos outlines the \u201caverage\u201d profile of patrons in the gambling hub. \u00a0\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Average Macau Casino Visitor is 36, Male, Earns $34,000 Per Year\" \/>\n<meta property=\"og:description\" content=\"A new Sanford C Bernstein study on what drives premium gamblers to Macau casinos outlines the 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