\nGaming currently accounts for 58 percent of Caesars’ bottom line. Sixteen percent comes from food and beverage, 11 percent from entertainment, and hotel income accounts for 15 percent.<\/strong><\/p>\n<\/blockquote>\nAllowing Chinese visitors to book their rooms on WeChat, and pay in person for food and other items, adheres to the corporation’s strategic mission.<\/p>\n
Caesars recently completed a $200 million makeover of 450 guestrooms at Harrah’s Atlantic City. The resort also added several new restaurants, and renovated its pool and nightclub.<\/p>\n
Chinese Boom<\/b><\/h2>\n
The Chinese economy has been blossoming in 2017, and that’s putting more money in more people’s pockets.<\/p>\n
\n
Foreign travel is on the rise, and though Beijing to Las Vegas is a 12-and-a-half-hour flight, the Las Vegas Convention and Visitors Authority (LVCVA) estimates that 206,753 trips to Sin City originated from China in 2015, the last reported year. That represents a 10 percent gain on 2014 numbers, the highest increase of the top eight countries visiting Las Vegas.<\/p>\n<\/div>\n
Only Canada, Mexico, the UK, Australia, Japan, Brazil, and Germany sent more people to Las Vegas.<\/p>\n
Hainan Airlines began nonstop service three times a week from Beijing and Las Vegas last December. Due to demand, the Chinese carrier upgraded its plane from a Boeing 787-8 to 787-9, which adds almost 40 more seats per trip.<\/p>\n","protected":false},"excerpt":{"rendered":"
Caesars Entertainment is hoping to win over some incoming Chinese travelers to Las Vegas by accepting payments via WeChat Pay, a popular social media platform with mobile transaction capabilities. Unlike Las Vegas Sands, MGM and Wynn Resorts, which all have a substantial presence in China’s gambling hub of Macau, Caesars is far less known in […]<\/p>\n","protected":false},"author":42,"featured_media":56338,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,10,18,20],"tags":[],"acf":[],"yoast_head":"\n
Caesars Goes After Chinese Gamblers in Las Vegas With WeChat Pay<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n