{"id":53058,"date":"2017-06-24T14:00:31","date_gmt":"2017-06-24T21:00:31","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=53058"},"modified":"2017-06-24T08:50:29","modified_gmt":"2017-06-24T15:50:29","slug":"brand-usa-nevada-tourism-program-in-peril-claims-lieutenant-governor","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/brand-usa-nevada-tourism-program-in-peril-claims-lieutenant-governor\/","title":{"rendered":"‘Brand USA’ Nevada Tourism Program in Peril, Claims State’s Lieutenant Governor"},"content":{"rendered":"
\"Indian
Tourism from India is a key benefit of the Brand USA program that may now be in jeopardy. Visitor Rajan Sharma (seen here with his wife Aarti) told LittleIndia.com that \u201cVegas offers an experience like no other place … hence it greatly intrigues Indians.\u201d (Image: littleindia.com)<\/figcaption><\/figure>\n

Nevada Lieutenant Governor Mark Hutchison says he will fight to protect the \u201cBrand USA\u201d tourism program from the Trump administration<\/a>, which he claims wants to dismantle the initiative.<\/p>\n

Trump\u2019s budget, submitted to Congress in May, is seeking to eliminate the tourism marketing project, originally organized by the Commerce Department, and divert its funding into US Customs and Border Protection programs instead, according to a recent story in the Las Vegas Review-Journal<\/em>.<\/p>\n

It\u2019s a move that has tourism chiefs wringing their hands, not least the Nevada Commission on Tourism (NCT)<\/a>, which Hutchinson chairs. In September, he and a group of delegates are due to embark on a trade mission, organized by Brand USA, to India, which the Silver State sees as a vital future tourism source.<\/p>\n

India, the ‘New China’<\/h2>\n

According to the NCT, India has an estimated 450 million middle-class citizens, 50 million of whom possess passports. Gambling laws in the country are generally very restrictive, with just two states, Goa and Sikkim, offering casino gaming to residents.<\/p>\n

According to recent research, the US is the most desirable travel destination in the world for Indian citizens, with Las Vegas placing third, behind only New York and San Francisco, in a list of the cities they’d most like to visit.<\/p>\n

\n

Nevada was astute in anticipating the growth of Chinese tourism in the early 2000s. In 2004, it became the first US state to open an official tourism office in Beijing, and now wants to build the same kind of visitor bridges with India.<\/p>\n<\/div>\n

But that task will be trickier without Brand USA\u2019s help, according to Hutchinson. The program was created in 2010, with the enactment of the Travel Promotion Act, with the goal of promoting international tourism to the US generally. Tourism has dwindled since the 9\/11 attacks and subsequent restrictions imposed by anti-terrorism laws.<\/p>\n

$4 Billion for Economy<\/h2>\n

Brand USA proponents claim that every dollar the effort spent in 2015 on marketing returned $21.20 to the economy through visitor spending. That year, it brought in an extra 1.2 million people who spent some $4 billion while they were here, advocates of the program remaining in place insisted.<\/p>\n

The program is funded with $10 of every $14 fee that visitors from certain countries can choose to pay for visa-free travel, so it is theoretically self-funding.<\/strong><\/p>\n

\u201cI hope our congressional delegation can help President Trump see the importance of these tourism-related activities, particularly Brand USA,\u201d Hutchison told the Review-Journal<\/em> this week.<\/p>\n

But Hutchison also pointed out that it\u2019s not Trump, but Congress, which will ultimately make the call on the budget. He said he hoped lawmakers would listen to tourism-focused states, like Nevada, which are calling for the preservation of the program.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nevada Lieutenant Governor Mark Hutchison says he will fight to protect the \u201cBrand USA\u201d tourism program from the Trump administration, which he claims wants to dismantle the initiative. Trump\u2019s budget, submitted to Congress in May, is seeking to eliminate the tourism marketing project, originally organized by the Commerce Department, and divert its funding into US […]<\/p>\n","protected":false},"author":42,"featured_media":53070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,18,61],"tags":[],"acf":[],"yoast_head":"\n'Brand USA' Nevada Tourism Program in Peril, Claims Lieutenant Governor<\/title>\n<meta name=\"description\" content=\"Saying that the state's overseas tourism program "Brand USA" is in peril, Nevada Lieutenant Governor Mark Hutchison cries "foul" on Trump administration.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Brand USA' Nevada Tourism Program in Peril, Claims Lieutenant Governor\" \/>\n<meta property=\"og:description\" content=\"Saying that the state's overseas tourism program "Brand USA" is in peril, Nevada Lieutenant Governor Mark Hutchison cries "foul" on Trump administration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/brand-usa-nevada-tourism-program-in-peril-claims-lieutenant-governor\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-24T21:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-24T15:50:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/06\/Indian-tourism-in-Las-Vegas-Brand-USA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"337\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/brand-usa-nevada-tourism-program-in-peril-claims-lieutenant-governor\/\",\"url\":\"https:\/\/www.casino.org\/news\/brand-usa-nevada-tourism-program-in-peril-claims-lieutenant-governor\/\",\"name\":\"'Brand USA' Nevada Tourism Program in Peril, Claims Lieutenant Governor\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/brand-usa-nevada-tourism-program-in-peril-claims-lieutenant-governor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/brand-usa-nevada-tourism-program-in-peril-claims-lieutenant-governor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/06\/Indian-tourism-in-Las-Vegas-Brand-USA.jpg\",\"datePublished\":\"2017-06-24T21:00:31+00:00\",\"dateModified\":\"2017-06-24T15:50:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"Saying that the state's overseas tourism program \\\"Brand USA\\\" is in peril, Nevada Lieutenant Governor Mark Hutchison cries \\\"foul\\\" on Trump administration.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/brand-usa-nevada-tourism-program-in-peril-claims-lieutenant-governor\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/brand-usa-nevada-tourism-program-in-peril-claims-lieutenant-governor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/brand-usa-nevada-tourism-program-in-peril-claims-lieutenant-governor\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/06\/Indian-tourism-in-Las-Vegas-Brand-USA.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2017\/06\/Indian-tourism-in-Las-Vegas-Brand-USA.jpg\",\"width\":337,\"height\":461,\"caption\":\"Tourism from India is a key benefit of the Brand USA program that may now be in jeopardy. 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