{"id":52266,"date":"2017-06-13T13:00:22","date_gmt":"2017-06-13T20:00:22","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=52266"},"modified":"2017-06-13T12:23:18","modified_gmt":"2017-06-13T19:23:18","slug":"caesars-sends-skill-based-games-packing-from-ac-properties","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/caesars-sends-skill-based-games-packing-from-ac-properties\/","title":{"rendered":"Caesars Sends Skill-Based Games Packing from AC Properties After Failing to Meet Profit Markers"},"content":{"rendered":"

Caesars’ first-ever skill-based gaming experiment<\/a>, involving slots-video game hybrids, appears to be a bust. The machines are being pulled from the gaming floor in its New Jersey casinos after failing to earn their keep.<\/p>\n

\"Danger
A Millennial at Harrahs Resort in Atlantic City plays the first ever skill-based gaming machine, \u201cDanger Arena.\u201d Caesars said the machines had not made enough profit to cover the cost of leasing. (Image: Las Vegas Review-Journal)<\/figcaption><\/figure>\n

When Caesars launched the video gaming machines (VGMs) at three of their Atlantic City properties back in November, the move was hailed as a possible transformational moment in the history of casino gaming.<\/p>\n

First-person shooter \u201cDanger Arena,\u201d created by GameCo<\/a>, was the initial title to hit the casino floor, marking the beginning of the industry\u2019s grand experiment to engage with the disinterested Millennial generation.<\/p>\n

Bad Report Card<\/h2>\n

The experiment appears to have gotten an F. All 21 gaming stations installed in Harrah\u2019s Resort, Caesars and Bally\u2019s in AC have been removed, because, according to Caesars, the machines failed to bring in enough profit to cover their vendor fees.<\/p>\n

Caesars told the Press of Atlantic City <\/em>this week that it had not given up on skill-gaming, however, and remains committed to exploring it as a viable means of reaching Millennials.<\/p>\n

\u201cWe all understood that we were learning and experimenting,\u201d said Melissa Price, senior vice president of gaming enterprise for Caesars Entertainment. \u201cIt was a big learning experience for all of us. People have to come find the games in a sea of 1,500 slots.<\/p><\/blockquote>\n

\u201cIf I put a game in the middle of the sea of slots, it just looks the same. Potential players just walk right past,\u201d she added.<\/p>\n

Trying to Find That Millenial Hot Button<\/h2>\n

The buying power of Millennials, or those born between 1980 and 2000, is expected to overtake the Baby Boomers\u2019 by 2020, according to the Press of Atlantic City<\/em>. This demographic is visiting Las Vegas in greater numbers than ever before, but not, apparently, to gamble. For a generation brought up with high-tech video gaming, the one-dimensionality of casino slots, in particular, fails to capture their imagination en masse.<\/p>\n

According to the Association of Gaming Equipment Manufacturers, the amount wagered on slot machines had fallen from a 2007 high of $355 billion to $291 billion in 2014.<\/p>\n

\n

Skilled-based gaming machines employ a similar financial model to traditional slots, but the key difference is that players can reduce the house edge by being more adept at a certain game. Previously, everyone playing a casino slot had to have exactly the same chance of winning, by law.<\/strong><\/p>\n<\/div>\n

Blaine Graboyes, CEO of GameCo, told the Press of Atlantic City<\/em> that there were no hard feelings over the pulling of the machines and that his company would continue to work with Caesars and other operators in finding a formula that works.<\/p>\n","protected":false},"excerpt":{"rendered":"

Caesars’ first-ever skill-based gaming experiment, involving slots-video game hybrids, appears to be a bust. The machines are being pulled from the gaming floor in its New Jersey casinos after failing to earn their keep. When Caesars launched the video gaming machines (VGMs) at three of their Atlantic City properties back in November, the move was […]<\/p>\n","protected":false},"author":42,"featured_media":52289,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,18],"tags":[],"acf":[],"yoast_head":"\nCaesars Sends Skill-Based Games Packing from AC Properties<\/title>\n<meta name=\"description\" content=\"Caesars experiment in drawing Millenials via new "skill-based gaming" machines in its Atlantic City properties has been a bust, and the machines are out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/caesars-sends-skill-based-games-packing-from-ac-properties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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