\u201cWe had pretty significant growth in younger visitors, as the millennial visitor did increase that first-time visitation,\u201d Bagger said. \u201cIf you\u2019re a younger visitor, you\u2019re less likely to have been here before, because you have less time to have done that.\u201d<\/p><\/blockquote>\n
Keep Them Coming Back<\/h2>\n
Now that they are here, how do you get them to stay, and more importantly, gamble? Hotels have worked hard to present areas that will attract these people.<\/p>\n
The main area of concentration was nightclubs, which bring in more money than any other entertainment option other than gambling. Seven of the top 10 grossing nightclubs in 2014 were in Sin City, according to Nighclub.com. XS at Wynn led the list with $105 million, followed by Hakkasan at $103 million, Cosmopolitan\u2019s Marquee Nightclub at $85 million and TAO at the Venetian\/Palazzo with $55 million.<\/p>\n
Properties are also getting more hi-tech to lure in younger customers and the LVCVA has tried a more interactive approach with them.<\/p>\n
\u201cMillennials are synonymous with selfies and capturing experiences via images to share out,\u201d Bagger said. \u201cGIFs (and) unique photo booths that create GIFs from captured images and allow users to share out their pictures quickly via social media are used at events for marketing purposes.\u201d<\/p>\n
Mad Skills<\/h2>\n
Surprisingly, even though many are newly of gambling age, they don\u2019t spend as much time on the floor<\/a> as casino suits would like. Slots and keno are for their grandparents in the younger demographic’s eyes, and blackjack and craps don\u2019t seem to engage them enough, but the answer may be on the horizon.<\/p>\nSkill-based gambling video games target that crowd are based on such titles as Call of Duty<\/em> and Candy Crush<\/em>. The goal is to use aptitude rather than relying on pure random luck to achieve payouts.<\/p>\nThe games are already in several Atlantic City facilities and Planet Hollywood in Las Vegas started field testing two of the games last week, with early feedback being good.<\/p>\n","protected":false},"excerpt":{"rendered":"
Officials in the gaming and tourism business are beaming with a youthful enthusiasm over news that more millennials are visiting Las Vegas. The Las Vegas Convention and Visitors Authority (LVCVA) released its annual Las Vegas Visitors Profile for 2016 and the numbers were extremely encouraging when it came to the 20-something demographic to Sin City. […]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,18],"tags":[],"acf":[],"yoast_head":"\n
LVCVA Visitor Report Shows New Lures for Millenials are Working<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n