\nFurthermore, Pinnacle does not take US bets, making the pool of potential bettors even smaller, although Canada is a huge market for the bookmaker.<\/strong><\/p>\n<\/blockquote>\nNevertheless, there\u2019s no denying that esports betting is getting big. Pinnacle recently said that it is its seventh biggest market and has already overtaken golf.<\/p>\n
Viewing Figures Challenge Traditional Sports<\/b><\/h2>\n
In terms of viewing figures, too, esports is snapping at the heels of more traditional sports. A recent study by esports and marketing intelligence firm Newzoo found that, among male American millennials, at least, esports matches were as widely viewed as hockey and basketball.<\/p>\n
\u201cThe popularity of esports spikes among male millennials,\u201d it said. \u201cIn fact, 22 percent of this valued target group frequently view esports, placing it higher than ice hockey and equal to the popularity of baseball.\u201d<\/b><\/p>\n
The study researched consumer attitudes to esports in 27 countries in an attempt to discover just why so many big global and local brands, including gambling companies, are investing in esports.<\/p>\n","protected":false},"excerpt":{"rendered":"
The esports betting markets were 10 percent more popular than markets on hockey in 2016, according to the Pinnacle online sports book. Marco Blume, a trading direct director at Pinnacle told video games website PVPLive.com this week that Dota\u00a02 and Counter-Strike: Global Offensive (CS:GO) were currently leading the charge in eSports betting, fueled largely by […]<\/p>\n","protected":false},"author":42,"featured_media":43238,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,16],"tags":[],"acf":[],"yoast_head":"\n
Esports Betting Markets Overtake A Major Sporting League<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n