{"id":40985,"date":"2016-10-16T15:00:34","date_gmt":"2016-10-16T22:00:34","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=40985"},"modified":"2016-10-16T12:16:49","modified_gmt":"2016-10-16T19:16:49","slug":"esports-viewership-basketball-new-report","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/esports-viewership-basketball-new-report\/","title":{"rendered":"Esports as Big as Basketball, Says New Report"},"content":{"rendered":"
\"
Esports\u2019 \u201ccyber-athletes\u201d could soon be edging the Chicago Bulls in terms of viewing figures, which may explain why so many companies want to invest in this future-billion-dollar industry. (Image: Helena Kristiansson \/ ESL)<\/figcaption><\/figure>\n

Esports is as popular among American male millennials as basketball or ice hockey. That\u2019s the conclusion of a new report from games, esports and marketing intelligence firm Newzoo, entitled Sports, Brands and Esports.<\/p>\n

The study researched consumer attitudes to esports in 27 countries across the world in order to discover just why so many big global and local brands, including gambling companies, are investing in the esports space.<\/p>\n

The report throws up some surprising results. While it found that there is a large overlap in the US between viewers of traditional sports on TV and viewers of esports, 76 percent of the esports audience said that the time they spend watching esports is eating into the time they used to spend watching traditional sports. Esports<\/a>, in a nutshell, is stealing the audience of regular sports.<\/p>\n

Football Fans Are Getting Older<\/b><\/h2>\n

\u201cTwo findings immediately jump out and form part of the answer to the questions posed\u2026\u201d said Newzoo. \u201cThe vast majority of American football fans (56 percent) are\u00a0older than\u00a035, while esports fans are far younger, with 73% below the age of 35.<\/p>\n

\n

\u201cThe popularity of esports spikes among male millennials,\u201d it continued. \u201cIn fact, 22 percent of this valued target group frequently view esports, placing it higher than ice hockey and equal to the popularity of baseball.\u201d<\/strong><\/p>\n<\/blockquote>\n

The report concludes that brands, from sports leagues, to casinos, to media companies, are eager to invest in esports in order to \u201creach the unreachable,\u201d the elusive millennial generation. This is the demographic aged 21 to 35, which has a completely \u201cdifferent media consumption profile\u201d than older consumers.<\/p>\n

Esports gives them gives them the \u201cactive engagement they desire and thrills they don\u2019t find in other entertainment,\u201d says Newzoo. Meanwhile, competitive video gaming has become a global spectator sport and a \u201cmulti-billion-dollar industry in the making.\u201d<\/p>\n

Natural Commercial Fit For Esports<\/b><\/h2>\n

\u201cRevenues generated through merchandise, ticketing, media rights, advertising, and sponsorships already amounts to approximately $0.5 billion this year,\u201d said the media analyst. \u201cIf esports revenues per fan were similar to the NBA<\/a>, it would easily be a $2.5 billion business today. Hence, the interest of traditional media and investors.\u201d<\/p>\n

\u201cThe huge interest in esports from sports celebrities, clubs, media companies, and brands alike illustrates how games are leading the media and entertainment business toward a new future that has more in common with games than not,\u201d said Pieter van de Heuvel, Head of Esports at Newzoo.<\/p>\n

\u201cGames bring innovation in tech and consumer business models, and have a unique ability to engage with and actively involve the younger generations. Traditional and digital media and sports companies bring experience in providing advertisers with an effective communication platform. There clearly is a natural, strategic, and commercial fit.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Esports is as popular among American male millennials as basketball or ice hockey. That\u2019s the conclusion of a new report from games, esports and marketing intelligence firm Newzoo, entitled Sports, Brands and Esports. The study researched consumer attitudes to esports in 27 countries across the world in order to discover just why so many big […]<\/p>\n","protected":false},"author":42,"featured_media":40988,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,16],"tags":[],"acf":[],"yoast_head":"\nEsports Viewership As Big As Basketball, Says New Report By NewZoo<\/title>\n<meta name=\"description\" content=\"Esports viewership audiences are now as big as basketball and bigger than ice hockey, according to Newzoo, with the trend expected to continue climbing.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esports Viewership As Big As Basketball, Says New Report By NewZoo\" \/>\n<meta property=\"og:description\" content=\"Esports viewership audiences are now as big as basketball and bigger than ice hockey, according to Newzoo, with the trend expected to continue climbing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/esports-viewership-basketball-new-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-16T22:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-16T19:16:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/10\/la-fi-esl-esports-promoter-20151024.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/esports-viewership-basketball-new-report\/\",\"url\":\"https:\/\/www.casino.org\/news\/esports-viewership-basketball-new-report\/\",\"name\":\"Esports Viewership As Big As Basketball, Says New Report By NewZoo\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/esports-viewership-basketball-new-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/esports-viewership-basketball-new-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/10\/la-fi-esl-esports-promoter-20151024.jpeg\",\"datePublished\":\"2016-10-16T22:00:34+00:00\",\"dateModified\":\"2016-10-16T19:16:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"Esports viewership audiences are now as big as basketball and bigger than ice hockey, according to Newzoo, with the trend expected to continue climbing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/esports-viewership-basketball-new-report\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/esports-viewership-basketball-new-report\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/esports-viewership-basketball-new-report\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/10\/la-fi-esl-esports-promoter-20151024.jpeg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/10\/la-fi-esl-esports-promoter-20151024.jpeg\",\"width\":2048,\"height\":1365,\"caption\":\"Esports\u2019 \u201ccyber-athletes\u201d could soon be edging the Chicago Bulls in terms of viewing figures, which may explain why so many companies want to invest in this future-billion-dollar industry. 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