{"id":40072,"date":"2016-09-24T10:00:01","date_gmt":"2016-09-24T17:00:01","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=40072"},"modified":"2016-09-23T16:14:48","modified_gmt":"2016-09-23T23:14:48","slug":"north-jersey-casino-expansion-ad-campaign-comes-down","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/","title":{"rendered":"North Jersey Casino Expansion Ad Campaign Comes Down, Amid Growing Sense It Ain’t Gonna Happen"},"content":{"rendered":"

Backers of a North Jersey casino expansion<\/a> ad campaign, one which supported a referendum vote to take gaming into the north part of the Garden State, have thrown in the towel.<\/p>\n

\"Chris
Investor and real estate mogul Jeff Gural (right) with New Jersey Governor Chris Christie (left) says that public mistrust of politicians is a major reason why New Jersey\u2019s casino expansion proposal is doomed to failure. Gural was a backer of the expansion push. (Image: Mel Evans\/AP)<\/figcaption><\/figure>\n

OUR Turn NJ<\/a>, which was backed by billionaire investor Paul Fireman and real estate mogul Jeff Gural, pulled its media advertising campaign, apparently unwilling to plow more money into what looks like a lost cause. Fireman and Gural had hoped to build one casino apiece, in the north of the state close to the border with New York.<\/p>\n

The OUR Turn NJ (OTNJ) group said that polling showed little appetite among voters for the proposal to break Atlantic City\u2019s longstanding monopoly on casino gaming and create two new licenses in the north. Voters are set to decide on the issue on a November 8 ballot, but OTNJ now appears resigned to the idea that residents will likely vote overwhelmingly against expansion.<\/p>\n

Blindsided by Media Blitz<\/h2>\n

OUR Turn NJ said on Thursday said that an internal poll found just 37 percent of New Jersey residents supported amending the constitution to pave the way for the new casinos. Meanwhile, an external poll released this week by Rutgers-Eagleton put the number even lower, at just 35 percent, while noting that 57 percent were against the idea.<\/p>\n

\n

The pro-expansion group admitted that it been blindsided by the media blitz launched by the opposition campaign, \u201cTrenton\u2019s Bad Bet,\u201d which focused almost entirely on the perceived untrustworthiness of the state\u2019s politicians, rather than the casinos themselves.<\/p>\n<\/div>\n

“Trenton political bosses are up to their old games,” proclaims one TV spot, which goes on to suggest that politicians will use the new casino revenue however they want, \u201cjust like they did when they bailed out Donald Trump’s failing casinos.”<\/p>\n

Mistrust of Trenton<\/h2>\n

The campaign has been markedly effective in tapping into public distrust of lawmakers. Polling by OTNJ found that just ten percent of voters believed politicians would deliver on using the revenue for the purposes promised. Voters were also concerned about the lack of details, such as precisely where the casinos would be built, or the exact rate of taxes they would likely pay.<\/p>\n

\u201cWe believe deeply that gaming expansion to Northern New Jersey is a remarkable opportunity that should not be squandered,\u201d Gural and Fireman said in an official statement.<\/p>\n

\u201cWe have committed $4 billion in private investment to this state to create world-class resort destinations with gaming. The benefits include 43,000 new jobs and hundreds of millions of dollars in recaptured revenue, a rare opportunity for New Jersey.<\/strong><\/em><\/p><\/blockquote>\n

\u201cThe data, however, speaks for itself,\u201d the investors noted. \u201cThe current political climate in New Jersey and voters\u2019 concerns about the lack of details relating to the effort have proved overwhelming.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Backers of a North Jersey casino expansion ad campaign, one which supported a referendum vote to take gaming into the north part of the Garden State, have thrown in the towel. OUR Turn NJ, which was backed by billionaire investor Paul Fireman and real estate mogul Jeff Gural, pulled its media advertising campaign, apparently unwilling […]<\/p>\n","protected":false},"author":42,"featured_media":40081,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,13,18],"tags":[],"acf":[],"yoast_head":"\nNorth Jersey Casino Expansion Ad Campaign Comes Down<\/title>\n<meta name=\"description\" content=\"A North Jersey casino expansion ad campaign is no more, as backers Paul Fireman and Jeff Gural throw in the towel on an apparent lost cause.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"North Jersey Casino Expansion Ad Campaign Comes Down\" \/>\n<meta property=\"og:description\" content=\"A North Jersey casino expansion ad campaign is no more, as backers Paul Fireman and Jeff Gural throw in the towel on an apparent lost cause.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-24T17:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-23T23:14:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/09\/Jeff-Gural-Paul-Fireman-NJ-casino-expansion-campaign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"439\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/\",\"url\":\"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/\",\"name\":\"North Jersey Casino Expansion Ad Campaign Comes Down\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/09\/Jeff-Gural-Paul-Fireman-NJ-casino-expansion-campaign.jpg\",\"datePublished\":\"2016-09-24T17:00:01+00:00\",\"dateModified\":\"2016-09-23T23:14:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"A North Jersey casino expansion ad campaign is no more, as backers Paul Fireman and Jeff Gural throw in the towel on an apparent lost cause.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/09\/Jeff-Gural-Paul-Fireman-NJ-casino-expansion-campaign.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/09\/Jeff-Gural-Paul-Fireman-NJ-casino-expansion-campaign.jpg\",\"width\":439,\"height\":300,\"caption\":\"Investor and real estate mogul Jeff Gural (right) with New Jersey Governor Chris Christie (left) says that public mistrust of politicians is a major reason why New Jersey\u2019s expansion proposal is doomed to failure. Gural was a backer of the expansion push. (Image: Mel Evans\/AP)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Legislation\",\"item\":\"https:\/\/www.casino.org\/news\/legislation\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"North Jersey Casino Expansion Ad Campaign Comes Down, Amid Growing Sense It Ain’t Gonna Happen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\",\"name\":\"Casino.org Staff Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g\",\"caption\":\"Casino.org Staff Writer\"},\"url\":\"https:\/\/www.casino.org\/news\/author\/corg-staff-writer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"North Jersey Casino Expansion Ad Campaign Comes Down","description":"A North Jersey casino expansion ad campaign is no more, as backers Paul Fireman and Jeff Gural throw in the towel on an apparent lost cause.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"North Jersey Casino Expansion Ad Campaign Comes Down","og_description":"A North Jersey casino expansion ad campaign is no more, as backers Paul Fireman and Jeff Gural throw in the towel on an apparent lost cause.","og_url":"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2016-09-24T17:00:01+00:00","article_modified_time":"2016-09-23T23:14:48+00:00","og_image":[{"width":439,"height":300,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/09\/Jeff-Gural-Paul-Fireman-NJ-casino-expansion-campaign.jpg","type":"image\/jpeg"}],"author":"Casino.org Staff Writer","twitter_card":"summary_large_image","twitter_creator":"@Casino_Org","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Casino.org Staff Writer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/","url":"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/","name":"North Jersey Casino Expansion Ad Campaign Comes Down","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/09\/Jeff-Gural-Paul-Fireman-NJ-casino-expansion-campaign.jpg","datePublished":"2016-09-24T17:00:01+00:00","dateModified":"2016-09-23T23:14:48+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77"},"description":"A North Jersey casino expansion ad campaign is no more, as backers Paul Fireman and Jeff Gural throw in the towel on an apparent lost cause.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/09\/Jeff-Gural-Paul-Fireman-NJ-casino-expansion-campaign.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/09\/Jeff-Gural-Paul-Fireman-NJ-casino-expansion-campaign.jpg","width":439,"height":300,"caption":"Investor and real estate mogul Jeff Gural (right) with New Jersey Governor Chris Christie (left) says that public mistrust of politicians is a major reason why New Jersey\u2019s expansion proposal is doomed to failure. Gural was a backer of the expansion push. (Image: Mel Evans\/AP)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/north-jersey-casino-expansion-ad-campaign-comes-down\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Legislation","item":"https:\/\/www.casino.org\/news\/legislation\/"},{"@type":"ListItem","position":3,"name":"North Jersey Casino Expansion Ad Campaign Comes Down, Amid Growing Sense It Ain’t Gonna Happen"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77","name":"Casino.org Staff Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g","caption":"Casino.org Staff Writer"},"url":"https:\/\/www.casino.org\/news\/author\/corg-staff-writer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/40072"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=40072"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/40072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/40081"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=40072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=40072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=40072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}