{"id":36112,"date":"2016-05-23T20:45:16","date_gmt":"2016-05-24T03:45:16","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=36112"},"modified":"2016-05-23T20:47:57","modified_gmt":"2016-05-24T03:47:57","slug":"fanduel-may-launch-uk-august","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/fanduel-may-launch-uk-august\/","title":{"rendered":"FanDuel May Launch in UK in August\u00a0"},"content":{"rendered":"
\"Nigel
Nigel Eccles, CEO of FanDuel, wants to do something completely different with FanDuel when it launches in the UK shortly. (Image: belfasttelegraph.co.uk)<\/figcaption><\/figure>\n

FanDuel is planning on launching in the UK in August, a company spokesperson told Gambling Insider this week, although its entry into the market appears to be hindered by a pending license application. Thus, that date is \u201cnot set in stone,\u201d according to the spokesperson.<\/p>\n

The company applied for a UK gambling license\u00a0last year, when co-founder and current CEO Nigel Eccles told Bloomberg that he was confident of licensing and that his interaction with UK regulators had been straightforward. \u201cIt\u2019s simple,\u201d\u00a0he said, of the application process.\u00a0\u201cYou\u00a0fill out the form, you post it off, and you\u2019re good,\u201d he said.<\/p>\n

But the best part of a year later, he\u2019s still waiting. By contrast, rivals DraftKings<\/a> received its UK license back in August 2015, and launched in February this year. It had planned to go live in December 2015, but this was postponed as its domestic legal strife mounted. Trouble at home may explain why it launched with little fanfare, in contrast with the high-profile TV advertising campaigns in the US, and has thus far failed to set the UK alight.<\/p>\n

Scottish Roots<\/b><\/h2>\n

DraftKings raised $300 million in funds last year to aid its planned international expansion, but apart from a low-key sponsorship deal with Premier League clubs Arsenal, Liverpool and Watford, the brand has barely registered in the UK.<\/p>\n

For FanDuel, the process will be quite different, presuming its license is eventually rubberstamped, as expected.<\/p>\n

FanDuel<\/a> in fact began life in Scotland, and Eccles was a Northern Irishman living in Edinburgh when the company was formed. While it moved to Houston, Texas, to launch the FanDuel product as we know it today, it has maintained its Scottish roots, and still has offices in Edinburgh, where Eccles still lives, and Glasgow.<\/p>\n

FanDuel has a better understanding of the market, a fact that has made Eccles more circumspect about the UK launch. The UK is an untested market for DFS; a country whose citizens are able to bet real money on the outcome of any sporting event they like, as well as almost every aspect of those sporting events, from the number of throw-ins in a soccer match to double faults in a tennis match. Do they even need DFS?<\/p>\n

New Ideas<\/b><\/h2>\n

\u201cI think it\u2019s an interesting proposition,\u201d he told Bloomberg last November.\u00a0\u201cCandidly, we\u2019re going to test the waters, but it\u2019s an unknown. Everyone needs to prove that there is a market outside the US.<\/p>\n

\u201cIt may not even be a daily\u00a0fantasy\u00a0product.\u00a0I\u00a0told\u00a0the guys, come to me with a skill-based product in the UK that you think will work,\u201d\u00a0he said.\u00a0\u201cWe think that sports <\/strong>is universal, but the way people engage with sports is different, and the right game for them might be different in every country.\u201d<\/strong><\/p><\/blockquote>\n

While DraftKings expanded is soccer offering in preparation for its entrance into the UK, much of the product is identical to that of its US client, with a plethora of US sports on offer.<\/p>\n

But FanDuel wants to do something altogether different, and has even been toying with the idea of a subscription-based product. Expect DFS, but not as we know it when FanDuel possibly comes home to the UK in August.<\/p>\n","protected":false},"excerpt":{"rendered":"

FanDuel is planning on launching in the UK in August, a company spokesperson told Gambling Insider this week, although its entry into the market appears to be hindered by a pending license application. Thus, that date is \u201cnot set in stone,\u201d according to the spokesperson. The company applied for a UK gambling license\u00a0last year, when […]<\/p>\n","protected":false},"author":42,"featured_media":36114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,16],"tags":[],"acf":[],"yoast_head":"\nFanDuel May Launch in UK in August\u00a0 - Casino.org<\/title>\n<meta name=\"description\" content=\"FanDuel is planning on launching in the UK in August, a company spokesperson told Gambling Insider this week, although its entry into the market appears\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FanDuel May Launch in UK in August\u00a0 - Casino.org\" \/>\n<meta property=\"og:description\" content=\"FanDuel is planning on launching in the UK in August, a company spokesperson told Gambling Insider this week, although its entry into the market appears\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/fanduel-may-launch-uk-august\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-24T03:45:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-24T03:47:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/05\/2015-07-22_new_11333071_I1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"348\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/fanduel-may-launch-uk-august\/\",\"url\":\"https:\/\/www.casino.org\/news\/fanduel-may-launch-uk-august\/\",\"name\":\"FanDuel May Launch in UK in August\u00a0 - Casino.org\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/fanduel-may-launch-uk-august\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/fanduel-may-launch-uk-august\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/05\/2015-07-22_new_11333071_I1.jpg\",\"datePublished\":\"2016-05-24T03:45:16+00:00\",\"dateModified\":\"2016-05-24T03:47:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"FanDuel is planning on launching in the UK in August, a company spokesperson told Gambling Insider this week, although its entry into the market appears\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/fanduel-may-launch-uk-august\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/fanduel-may-launch-uk-august\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/fanduel-may-launch-uk-august\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/05\/2015-07-22_new_11333071_I1.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/05\/2015-07-22_new_11333071_I1.jpg\",\"width\":620,\"height\":348,\"caption\":\"Nigel Eccles, CEO of FanDuel, wants to do something completely different with FanDuel when it launches in the UK shortly. 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