{"id":33853,"date":"2016-02-11T16:18:02","date_gmt":"2016-02-12T00:18:02","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=33853"},"modified":"2016-02-11T16:19:30","modified_gmt":"2016-02-12T00:19:30","slug":"espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/","title":{"rendered":"ESPN’s DraftKings Advertising Deal Goes South With Less Than Two Months in Action"},"content":{"rendered":"
\"ESPN
The deal\u2019s off: DraftKings is no longer ESPN\u2019s official fantasy sports partner. (Image: ftw.usatoday.com)<\/figcaption><\/figure>\n

ESPN has severed its exclusive advertising deal with embattled DFS site DraftKings<\/a>, less than two months after it came into effect, Yahoo Finance has learned.<\/p>\n

The deal, signed in June, predated the unwanted attention surrounding DraftKings employee Ethan Haskell, who in October accidentally posted player data online before the start of the week\u2019s NFL games, the very week he won $350,000 playing on rival site FanDuel. <\/span><\/p>\n

An independent investigation cleared Haskell and his employer of any wrongdoing, but the revelation that DraftKings and FanDuel had up until that point permitted their employees to play on one another\u2019s sites prompted an avalanche of unwanted attention and criticism.<\/span><\/p>\n

Lawmakers wanted to know just how much sensitive data employees were party to and when, and several investigations were instigated into the sites\u2019 largely opaque business models. <\/span><\/p>\n

Advertising War<\/b><\/h2>\n

A subsequent injunction from the New York Attorney General\u2019s Office<\/a>, which sought to shut down DraftKings in the state, might have been too much for ESPN to stomach, although the network has refused to answer press queries about its reason for removing itself from the deal. <\/span><\/p>\n

Several states have also recently declared DFS to be illegal, all after the business alliance was formed.<\/span><\/p>\n

Although the agreement was struck in June, the exclusivity clause only kicked in on January 1st. It briefly made DraftKings \u201cthe official daily fantasy sports offering across ESPN\u2019s platforms” and gave it “branding and promotional opportunities across multiple ESPN and DraftKings platforms including integration into digital properties and television programming.”<\/span><\/p>\n

This was a coup for DraftKings in the advertising war that erupted between the two DFS market leaders throughout 2015, during which time each entity spent around $200 million on TV advertising in fall alone.<\/strong><\/p><\/blockquote>\n

At the time, neither DraftKings nor ESPN stated for how long the exclusivity was set to last but, according to Yahoo, it was believed to be a multi-year deal. <\/span><\/p>\n

Vantiv Spooked by DFS Heat<\/b><\/h2>\n

Last week Vantiv, one of the DFS\u2019 biggest payment processors, said it would no longer process transactions for fantasy sports sites. <\/span><\/p>\n

\u201cWe have decided that it is prudent to suspend processing for\u00a0transactions involving daily fantasy sports due to the increasing uncertain regulatory and judicial environment around these operations,\u201d said Vantiv<\/span> CEO Charles Drucker.<\/span><\/p>\n

\u201cWe may reenter the space in the future, should conditions change,\u201d he added. \u201cIn the meantime, we remain firmly committed to processing for online and land-based gaming operators, including\u00a0state\u00a0lotteries and other regulated gaming activities, where the regulatory and judicial framework are more clearly established.\u201d <\/span><\/p>\n

In the days since poker’s Black Friday in April 2011, when the Department of Justice put unregulated online sites and payment processors on notice, no one ever wants to get their hand slammed in the cookie jar again.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

ESPN has severed its exclusive advertising deal with embattled DFS site DraftKings, less than two months after it came into effect, Yahoo Finance has learned. The deal, signed in June, predated the unwanted attention surrounding DraftKings employee Ethan Haskell, who in October accidentally posted player data online before the start of the week\u2019s NFL games, […]<\/p>\n","protected":false},"author":42,"featured_media":33854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,13],"tags":[],"acf":[],"yoast_head":"\nESPN's DraftKings Advertising Deal Goes South With Less Than Two Months in Action<\/title>\n<meta name=\"description\" content=\"DraftKings exclusive ESPN advertising deal has been derailed after less than two months.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESPN's DraftKings Advertising Deal Goes South With Less Than Two Months in Action\" \/>\n<meta property=\"og:description\" content=\"DraftKings exclusive ESPN advertising deal has been derailed after less than two months.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-12T00:18:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-12T00:19:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/02\/screen-shot-2015-10-06-at-2-57-59-pm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/\",\"url\":\"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/\",\"name\":\"ESPN's DraftKings Advertising Deal Goes South With Less Than Two Months in Action\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/02\/screen-shot-2015-10-06-at-2-57-59-pm.png\",\"datePublished\":\"2016-02-12T00:18:02+00:00\",\"dateModified\":\"2016-02-12T00:19:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"DraftKings exclusive ESPN advertising deal has been derailed after less than two months.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/02\/screen-shot-2015-10-06-at-2-57-59-pm.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/02\/screen-shot-2015-10-06-at-2-57-59-pm.png\",\"width\":1000,\"height\":600,\"caption\":\"The deal\u2019s off: DraftKings is no longer ESPN\u2019s official fantasy sports partner. (Image: ftw.usatoday.com)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Financial\",\"item\":\"https:\/\/www.casino.org\/news\/financial\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ESPN’s DraftKings Advertising Deal Goes South With Less Than Two Months in Action\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\",\"name\":\"Casino.org Staff Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g\",\"caption\":\"Casino.org Staff Writer\"},\"url\":\"https:\/\/www.casino.org\/news\/author\/corg-staff-writer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ESPN's DraftKings Advertising Deal Goes South With Less Than Two Months in Action","description":"DraftKings exclusive ESPN advertising deal has been derailed after less than two months.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/","og_locale":"en_US","og_type":"article","og_title":"ESPN's DraftKings Advertising Deal Goes South With Less Than Two Months in Action","og_description":"DraftKings exclusive ESPN advertising deal has been derailed after less than two months.","og_url":"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2016-02-12T00:18:02+00:00","article_modified_time":"2016-02-12T00:19:30+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/02\/screen-shot-2015-10-06-at-2-57-59-pm.png","type":"image\/png"}],"author":"Casino.org Staff Writer","twitter_card":"summary_large_image","twitter_creator":"@Casino_Org","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Casino.org Staff Writer","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/","url":"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/","name":"ESPN's DraftKings Advertising Deal Goes South With Less Than Two Months in Action","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/02\/screen-shot-2015-10-06-at-2-57-59-pm.png","datePublished":"2016-02-12T00:18:02+00:00","dateModified":"2016-02-12T00:19:30+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77"},"description":"DraftKings exclusive ESPN advertising deal has been derailed after less than two months.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/02\/screen-shot-2015-10-06-at-2-57-59-pm.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2016\/02\/screen-shot-2015-10-06-at-2-57-59-pm.png","width":1000,"height":600,"caption":"The deal\u2019s off: DraftKings is no longer ESPN\u2019s official fantasy sports partner. (Image: ftw.usatoday.com)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/espns-draftkings-advertising-deal-goes-south-with-less-than-two-months-in-action\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Financial","item":"https:\/\/www.casino.org\/news\/financial\/"},{"@type":"ListItem","position":3,"name":"ESPN’s DraftKings Advertising Deal Goes South With Less Than Two Months in Action"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77","name":"Casino.org Staff Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0853bd574da5b217483afb1fbbee33a5?s=96&d=mm&r=g","caption":"Casino.org Staff Writer"},"url":"https:\/\/www.casino.org\/news\/author\/corg-staff-writer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/33853"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=33853"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/33853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/33854"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=33853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=33853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=33853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}