has long been popular<\/a> in mature sports wagering markets such as Australia and Europe, and it\u2019s rapidly gaining momentum in the US. Underscoring why DraftKings may have found Simplebet to be an alluring target is the need for technology to make live and microbetting work.<\/p>\n\u201cSimplebet has developed a scalable, maintainable, and highly performant foundation for a live betting platform that is algorithm oriented. With machine learning and automation to supplement the betting experience, Simplebet\u2019s proprietary models offer more in-play moments for bettors,\u201d according to the DraftKings statement.<\/p>\n
Inside Simplebet’s Story<\/h2>\n New York-based Simplebet was founded in 2018 and is a business-to-business provider of microbetting markets on college basketball and football, Major League Baseball (MLB), the NBA, NFL, and the NHL.<\/p>\n
In addition to DraftKings, Simplebet sportsbook clients include Caesars Sportsbook, ESPN Bet, FanDuel, and Hard Rock Sportsbook, among others.<\/strong><\/p>\nIt\u2019s not yet clear if those operators will remain with Simplebet when it becomes part of DraftKings or if they\u2019ll pursue microbetting relationships with Simplebet competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"
DraftKings (NASDAQ: DKNG) said it will acquire Simplebet Inc., a provider of microbetting services, to bolster its suite of in-game betting products. Financial terms of the transaction weren’t disclosed. When rumors of the deal surfaced in May, it was speculated that DraftKings could pay $120 million to $170 million for privately held Simplebet. The pair […]<\/p>\n","protected":false},"author":46,"featured_media":321019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,32093,1074,16693],"tags":[81903,81966,80968,82041],"acf":[],"yoast_head":"\n
DraftKings Buying Micro-Bet Provider Simplebet<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n