{"id":321864,"date":"2024-06-06T15:43:37","date_gmt":"2024-06-06T20:43:37","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=321864"},"modified":"2024-06-06T15:43:37","modified_gmt":"2024-06-06T20:43:37","slug":"crown-resorts-takes-a-page-out-of-las-vegas-playbook","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/","title":{"rendered":"Crown Resorts Takes a Page Out of Las Vegas Playbook, Pivots From Casino Focus"},"content":{"rendered":"

Australian casino giant Crown Resorts is prepping its next chapter, one company officials and investors are hoping stays clearer of regulatory scandals and government inquiries into the firm’s business practices.<\/span><\/p>\n

\"Crown
Following a dark period for Crown Resorts, the Australian casino operator hopes to make its casino resorts more appealing to non-gamblers. Crown leadership says the company will make considerable investments off of its casino floors in the coming years. (Image: Reuters<\/em>)<\/figcaption><\/figure>\n

The organization controlled by New York private equity firm Blackstone revealed this week that it will lessen its focus on casino gaming in the coming years in favor of improved hospitality and entertainment offerings. Crown brass told The Australian <\/i><\/a>that the goal is to reduce its dependency on table games and slot machines, the latter of which are commonly called pokies Down Under.<\/span><\/p>\n

\n

If you look at where Las Vegas has been for the last couple of decades, and even in places like Macau, the importance of non-gaming revenue has taken a much more central role,” Ciaran Carruthers, Crown’s chief executive officer since July 2022, told The Australian<\/i>. “Globally, integrated resorts have moved to more hospitality and a complete service offering focus rather than being just casino-centric.”<\/span><\/p>\n<\/blockquote>\n

Carruthers says Crown<\/a> has “lagged” with pivoting towards more non-gaming attractions and amenities at its three resorts — Crown Melbourne, Crown Perth, and Crown Sydney.<\/span><\/p>\n

Licenses Retained<\/b><\/span><\/h2>\n

Crown Resorts faced three government inquiries in recent years for what investigators determined to be numerous regulatory shortcomings. Among the gravest findings was Crown’s inability to properly monitor the flow of money through its casino cages.<\/span><\/p>\n

\n

The inquiries in New South Wales, Victoria, and Western Australia concluded that Crown was unsuitable\u00a0to possess a gaming license in the Australian states. However, the governments allowed the company to retain the critical casino concessions<\/a> on the assumption that the casinos would undergo vast changes to become compliant with anti-money laundering safeguards and allow government-appointed monitors to keep close tabs on the businesses.<\/span><\/p>\n<\/div>\n

Crown overhauled its C-suites and board makeup and continues to make updates to its gaming operations. Moving forward, the casino company founded by billionaire James Packer<\/a> will invest more in projects outside of the gaming spaces.<\/span><\/p>\n

Carruthers wouldn’t pinpoint just how much capital Crown might inject into its three properties, but said it would be “in the many hundreds of millions of dollars.” Possible additions include more entertainment, enhanced food and beverage options, the hosting and\/or sponsoring of live sporting events, and expanded wellness offerings.<\/span><\/strong><\/p>\n

Carruthers’ career in the casino industry started as a table game dealer. He’s since climbed the corporate ladder to one of the global gaming market’s top positions, albeit one with many eyes on his performance. \u00a0<\/span><\/p>\n

Blackstone Gaming Business<\/b><\/span><\/h2>\n

Blackstone<\/a>, one of the largest alternative investment management companies in the world with more than $1 trillion in assets under management, is today also a major player in the global gaming industry.<\/span><\/p>\n

\n

Blackstone in 2022 rescued Crown amid its inquiries and threats of losing its gaming licenses. Blackstone paid more than $6 billion for the casino group. <\/span>Crown paid roughly $450 million in inquiry fines, while Blackstone allocated another $133 million to update the company’s regulatory controls to get the casinos back in compliance. \u00a0<\/span><\/p>\n<\/div>\n

Blackstone is no stranger to Las Vegas, as the firm is the landlord of the Bellagio, The Cosmopolitan, Aria, and Vdara. Blackstone leases the resorts’ operations to MGM Resorts International.<\/span><\/p>\n

Blackstone formerly owned Mandalay Bay and MGM Grand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Crown Resorts plans to focus on non-gaming in the coming years.<\/p>\n","protected":false},"author":25,"featured_media":321867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69069,21],"tags":[81955,13651,82243,90661,84378,83584,88104,82760,83785,83411],"acf":[],"yoast_head":"\nCrown Resorts Takes a Page Out of Las Vegas Playbook<\/title>\n<meta name=\"description\" content=\"Australian casino giant Crown Resorts is prepping its next chapter, one company officials hope stays clearer of regulatory scandals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crown Resorts Takes a Page Out of Las Vegas Playbook\" \/>\n<meta property=\"og:description\" content=\"Australian casino giant Crown Resorts is prepping its next chapter, one company officials hope stays clearer of regulatory scandals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-06T20:43:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/06\/tag_reuters.com2023_newsml_LYNXMPEJBC06Z_12023-12-13T072730Z_1_LYNXMPEJBC06Z_RTROPTP_3_CROWN-RESORTS-AGM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Devin O'Connor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CasinoorgDevinO\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devin O'Connor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/\",\"url\":\"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/\",\"name\":\"Crown Resorts Takes a Page Out of Las Vegas Playbook\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/06\/tag_reuters.com2023_newsml_LYNXMPEJBC06Z_12023-12-13T072730Z_1_LYNXMPEJBC06Z_RTROPTP_3_CROWN-RESORTS-AGM.jpg\",\"datePublished\":\"2024-06-06T20:43:37+00:00\",\"dateModified\":\"2024-06-06T20:43:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf\"},\"description\":\"Australian casino giant Crown Resorts is prepping its next chapter, one company officials hope stays clearer of regulatory scandals.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/06\/tag_reuters.com2023_newsml_LYNXMPEJBC06Z_12023-12-13T072730Z_1_LYNXMPEJBC06Z_RTROPTP_3_CROWN-RESORTS-AGM.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/06\/tag_reuters.com2023_newsml_LYNXMPEJBC06Z_12023-12-13T072730Z_1_LYNXMPEJBC06Z_RTROPTP_3_CROWN-RESORTS-AGM.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Following a dark period for Crown Resorts, the Australian casino operator hopes to make its casino resorts more appealing to non-gamblers. Crown leadership says the company will make considerable investments off its casino floors in the coming years. (Image: Reuters)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Asia Pacific Gaming\",\"item\":\"https:\/\/www.casino.org\/news\/asia-pacific-gaming\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Crown Resorts Takes a Page Out of Las Vegas Playbook, Pivots From Casino Focus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf\",\"name\":\"Devin O'Connor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png\",\"caption\":\"Devin O'Connor\"},\"description\":\"Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, entertainment and gaming news on the East Coast. Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days. After graduating from Penn State University with a theater arts degree, he worked at MTV Networks\/Viacom from 2005 to 2010 as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu. He later moved on to the HGTV\/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s. Devin came on board with Casino.org in 2014. He lives in Pennsylvania and is an avid marathoner, having completed 15 races. Contact Devin at devin.oconnor@casino.org.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/devinoconnor\/\",\"https:\/\/x.com\/CasinoorgDevinO\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/devin-oconnor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crown Resorts Takes a Page Out of Las Vegas Playbook","description":"Australian casino giant Crown Resorts is prepping its next chapter, one company officials hope stays clearer of regulatory scandals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/","og_locale":"en_US","og_type":"article","og_title":"Crown Resorts Takes a Page Out of Las Vegas Playbook","og_description":"Australian casino giant Crown Resorts is prepping its next chapter, one company officials hope stays clearer of regulatory scandals.","og_url":"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2024-06-06T20:43:37+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/06\/tag_reuters.com2023_newsml_LYNXMPEJBC06Z_12023-12-13T072730Z_1_LYNXMPEJBC06Z_RTROPTP_3_CROWN-RESORTS-AGM.jpg","type":"image\/jpeg"}],"author":"Devin O'Connor","twitter_card":"summary_large_image","twitter_creator":"@CasinoorgDevinO","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Devin O'Connor","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/","url":"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/","name":"Crown Resorts Takes a Page Out of Las Vegas Playbook","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/06\/tag_reuters.com2023_newsml_LYNXMPEJBC06Z_12023-12-13T072730Z_1_LYNXMPEJBC06Z_RTROPTP_3_CROWN-RESORTS-AGM.jpg","datePublished":"2024-06-06T20:43:37+00:00","dateModified":"2024-06-06T20:43:37+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf"},"description":"Australian casino giant Crown Resorts is prepping its next chapter, one company officials hope stays clearer of regulatory scandals.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/06\/tag_reuters.com2023_newsml_LYNXMPEJBC06Z_12023-12-13T072730Z_1_LYNXMPEJBC06Z_RTROPTP_3_CROWN-RESORTS-AGM.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/06\/tag_reuters.com2023_newsml_LYNXMPEJBC06Z_12023-12-13T072730Z_1_LYNXMPEJBC06Z_RTROPTP_3_CROWN-RESORTS-AGM.jpg","width":1200,"height":800,"caption":"Following a dark period for Crown Resorts, the Australian casino operator hopes to make its casino resorts more appealing to non-gamblers. Crown leadership says the company will make considerable investments off its casino floors in the coming years. (Image: Reuters)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/crown-resorts-takes-a-page-out-of-las-vegas-playbook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Asia Pacific Gaming","item":"https:\/\/www.casino.org\/news\/asia-pacific-gaming\/"},{"@type":"ListItem","position":3,"name":"Crown Resorts Takes a Page Out of Las Vegas Playbook, Pivots From Casino Focus"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf","name":"Devin O'Connor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png","caption":"Devin O'Connor"},"description":"Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, entertainment and gaming news on the East Coast. Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days. After graduating from Penn State University with a theater arts degree, he worked at MTV Networks\/Viacom from 2005 to 2010 as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu. He later moved on to the HGTV\/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s. Devin came on board with Casino.org in 2014. He lives in Pennsylvania and is an avid marathoner, having completed 15 races. Contact Devin at devin.oconnor@casino.org.","sameAs":["https:\/\/www.linkedin.com\/in\/devinoconnor\/","https:\/\/x.com\/CasinoorgDevinO"],"url":"https:\/\/www.casino.org\/news\/author\/devin-oconnor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/321864"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=321864"}],"version-history":[{"count":4,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/321864\/revisions"}],"predecessor-version":[{"id":321870,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/321864\/revisions\/321870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/321867"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=321864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=321864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=321864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}