paid $266 million in cash<\/a> for sports analytics provider Angstrom Sports.<\/p>\nWhy Simplebet Makes Sense for DraftKings<\/h2>\n Simplebet products allow sportsbook clients to wager on in-game events, including balls and strikes in a baseball game. Seizing upon bettors\u2019 desire for instant gratification, in-game micro-betting is appealing to gaming companies because it\u2019s a high-margin segment.<\/p>\n
Micro-betting is also technology-centric and it\u2019s often more efficient for sportsbook firms to acquire to this effect rather than building the technology in-house.<\/strong><\/p>\nOther Simplebet clients include Bet365, ESPN Bet, FanDuel, and Hard Rock Sportsbook, according to the company\u2019s website.<\/p>\n","protected":false},"excerpt":{"rendered":"
DraftKings (NASDAQ: DKNG) is said to be close to acquiring micro-betting provider Simplebet in a transaction that could value the target at $120 million to $170 million. Earnings + More broke the news, citing unidentified sources familiar with the matter. As of yet, neither DraftKings nor Simplebet have confirmed takeover talks. The two companies have […]<\/p>\n","protected":false},"author":46,"featured_media":321019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,32093,1],"tags":[81903,81966,81967],"acf":[],"yoast_head":"\n
DraftKings Reportedly Eyeing Simplebet Acquisition<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n