{"id":319081,"date":"2024-05-03T16:38:02","date_gmt":"2024-05-03T21:38:02","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=319081"},"modified":"2024-05-03T16:38:02","modified_gmt":"2024-05-03T21:38:02","slug":"sports-betting-advertising-fell-in-23-first-time-since-papsa-ruling","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/sports-betting-advertising-fell-in-23-first-time-since-papsa-ruling\/","title":{"rendered":"Sportsbook Operators Pared TV Advertising for First Time in 2023"},"content":{"rendered":"

Soon after the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) in 2018, sportsbook television commercials became commonplace.<\/p>\n

\"Carl
The late Carl Weathers (driver) and retired NFL star Rob Gronkowski in a FanDuel commercial. Sports betting advertising decline in 2023. (Image: Fast Company<\/em>)<\/figcaption><\/figure>\n

So much so that sports fans and regulators in some jurisdictions took notice, complaining that the gaming industry was going too far with sportsbook spots during game broadcasts. Sportsbook operators may have gotten the message as 2023 represented the first year of lower sports betting advertising since the fall of PAPSA, according to Nielsen. The Nielsen study was conducted at the request of the American Gaming Association<\/a> (AGA).<\/p>\n

Total advertising spend related to sports betting (including daily fantasy sports) declined $210 million compared to 2022, a 15% decline. Excluding DFS, sports betting ad spending was down 21% from 2022,\u201d according to the trade group.<\/p><\/blockquote>\n

Major online sportsbook operators such as FanDuel, DraftKings, and BetMGM are AGA members.<\/p>\n

Sportsbook Ads Decline Across Variety of Mediums<\/h2>\n

In the go-go days of sports wagering marketing — the period running from 2019 through 2021 — gaming companies spent profligately on advertising and promotions in the names of top-line growth and adding market share.<\/p>\n

\n

That included commercials with celebrity endorsers<\/a> and pricey spots run during marquee events, such as the Super Bowl. While those tactics remain a fixture of the industry today, the focus has shifted to more economical advertising expenditures and avenues through which to control costs to appease investors that are more focused on the bottom line.<\/p>\n<\/div>\n

Those are likely among the reasons why sportsbook advertising in 2023 decline across all channels, not just television.<\/p>\n

\u201cSports betting ad volume was down 4% year-over-year across all channels, having contracted 20% from the 2021 peak,\u201d added the AGA. \u201cAdvertising volume across TV\u2014the largest category for sports-betting advertisers\u2014declined more\u201411%\u2014and has decreased 33% since 2021.\u201d<\/strong><\/p>\n

Sportsbook Ads Still Well Behind Other Industries<\/h2>\n

While the regulated sports betting industry was one of the largest growers in percentage in terms of advertising expenditures from 2019 through 2022<\/a>, it commands a scant share of TV ad volume relative to other industries.<\/p>\n

\u201cSports Betting\u2019s share of total TV advertising volume was 0.4% in 2023, slightly lower than Alcohol (0.5%), Telecom\/Wireless (1.5%), Fast Food (3.8%) and dwarfed by Pharmaceuticals (14.1%),\u201d observed the AGA.<\/p>\n

Putting those numbers into context, for each sports betting commercial in 2023, there were eight spots from fast food chains and a staggering 31 from pharmaceuticals firms. That made the 3-to-1 margin enjoyed by cell phone companies over sportsbooks appear tame.<\/p>\n

Interestingly, there was no comparison of sportsbook ads against the auto insurance group, which is one of the most prolific TV advertisers. Based on the $210 million spent on advertising last year by sportsbook operators, just three companies combined \u2013 Abbvie, Procter & Gamble, and Walt Disney — spent more on TV ads last year than the entire regulated sports betting industry spent on all forms of advertising.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Soon after the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) in 2018, sportsbook television commercials became commonplace. So much so that sports fans and regulators in some jurisdictions took notice, complaining that the gaming industry was going too far with sportsbook spots during game broadcasts. Sportsbook operators may have gotten […]<\/p>\n","protected":false},"author":46,"featured_media":309178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074,16693],"tags":[81898,80968,82041],"acf":[],"yoast_head":"\nSports Betting Advertising Fell In 23, First Time Since PAPSA Ruling<\/title>\n<meta name=\"description\" content=\"Sportsbook Operators Pared TV Advertising for First Time in 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/sports-betting-advertising-fell-in-23-first-time-since-papsa-ruling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sports Betting Advertising Fell In 23, First Time Since PAPSA Ruling\" \/>\n<meta property=\"og:description\" content=\"Sportsbook Operators Pared TV Advertising for First Time in 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/sports-betting-advertising-fell-in-23-first-time-since-papsa-ruling\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-03T21:38:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/02\/CW.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/sports-betting-advertising-fell-in-23-first-time-since-papsa-ruling\/\",\"url\":\"https:\/\/www.casino.org\/news\/sports-betting-advertising-fell-in-23-first-time-since-papsa-ruling\/\",\"name\":\"Sports Betting Advertising Fell In 23, First Time Since PAPSA Ruling\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/sports-betting-advertising-fell-in-23-first-time-since-papsa-ruling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/sports-betting-advertising-fell-in-23-first-time-since-papsa-ruling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/02\/CW.jpg\",\"datePublished\":\"2024-05-03T21:38:02+00:00\",\"dateModified\":\"2024-05-03T21:38:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Sportsbook Operators Pared TV Advertising for First Time in 2023.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/sports-betting-advertising-fell-in-23-first-time-since-papsa-ruling\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/sports-betting-advertising-fell-in-23-first-time-since-papsa-ruling\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/sports-betting-advertising-fell-in-23-first-time-since-papsa-ruling\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/02\/CW.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2024\/02\/CW.jpg\",\"width\":1280,\"height\":720,\"caption\":\"The late Carl Weathers (driver) and retired NFL star Rob Gronkowski in a FanDuel commercial. 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