The document incorporates overarching guidelines, including the mandatory identification of advertisers in advertising and the prohibition of endorsing illicit practices. It also imposes limitations on marketing expenditure, tying them to the gross gaming revenue (GGR), and other operator-specific variables.<\/p>\n
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Newly established operators will face restrictions during their initial six months. During this period, they can allocate up to 20% of the projected GGR for each contract year toward promotion and advertising. Furthermore, all companies are required to furnish Coljuegos with a detailed marketing investment plan expressed in monetary terms.<\/p>\n<\/div>\n
In a bid for transparency and oversight, Coljuegos can request relevant information on a quarterly basis. The regulations extend to sports sponsorships, capping the financial commitments in line with the established limits.<\/p>\n
Coljuegos Accused of Corruption<\/h2>\n As Coljuegos continues to advance Colombia’s gaming publicity, it’s having to deal with some negative publicity of its own. The Ministry of Finance recently raised an alarm about corruption in the awarding of concession contracts for Games of Luck and Chance (JSA, for its Spanish acronym) operations.<\/p>\n
Part of the JSA is carried out in-person in different casinos with slot machines, among other dynamics. This is overseen by Coljuegos, an entity that also collects about COP500 million (US$118,550) from the JSAs. \u00a0<\/strong><\/p>\nThe investigations focus on the concessions awarded between 2018 and 2022. In some cases, according to the Ministry of Finance, Coljuegos officials only signed off on the concessions following threats of bodily harm and extortion.<\/p>\n
The situation is still so delicate that Coljuegos President Marco Emilio Hincapi\u00e9 Ram\u00edrez and other senior officials are asking for protection. They want the police to provide security until the situation is resolved, as they are allegedly receiving threats in an attempt to derail the investigation. Hincapi\u00e9 only took over<\/a> this past summer, making this a not-so-warm welcome.<\/p>\n","protected":false},"excerpt":{"rendered":"In a move that will give it greater control over the country’s gambling market, Colombia’s gaming regulator, Coljuegos, has secured new powers. It can now wield its influence over policies governing advertising, sponsorships, and commercial communications related to the online gaming sphere. The official document delves into the oversight of marketing strategies for all online […]<\/p>\n","protected":false},"author":64,"featured_media":295455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81884,13592],"tags":[82161,81904,81895],"acf":[],"yoast_head":"\n
Colombia's Gaming Regulator to Control Gambling Ads and Sponsorships - Casino.org<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n