{"id":295254,"date":"2023-10-24T08:37:36","date_gmt":"2023-10-24T13:37:36","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=295254"},"modified":"2023-10-24T09:57:08","modified_gmt":"2023-10-24T14:57:08","slug":"espn-bet-logo-causes-pushback-from-peer-sports-betting-platform","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/","title":{"rendered":"ESPN Bet Logo Causes Pushback From Peer-to-Peer Sports Betting Platform"},"content":{"rendered":"<p class=\"p1\"><i>ESPN <\/i>and Penn Entertainment last week unveiled the logo for their forthcoming sports betting partnership, ESPN Bet.<\/p>\n<figure id=\"attachment_295257\" aria-describedby=\"caption-attachment-295257\" data-style=\"width: 858px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-post-thumbnail-858xAUTO wp-image-295257\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3-858x572.jpg\" alt=\"ESPN Bet logo BroThrow sports betting\" width=\"858\" height=\"572\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3-858x572.jpg 858w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3-430x287.jpg 430w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3-302x200.jpg 302w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3-238x158.jpg 238w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3-194x128.jpg 194w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3.jpg 1200w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><figcaption  id=\"caption-attachment-295257\"class=\"text-description\">BroThrow officials say their logo has been in use for more than two years, and the new ESPN Bet logo too closely resembles its brand. ESPN Bet is a new sportsbook from Penn Entertainment. (Image: <em>Casino.org<\/em>)<\/figcaption><\/figure>\n<p class=\"p1\">The companies said the <a href=\"https:\/\/www.casino.org\/news\/espn-bet-unveils-mint-colored-logo-brand-billed-inclusive\/\">mint-colored logo<\/a> with <i>ESPN&#8217;s <\/i>lettering in its<i> <\/i>traditional Stop font was designed to be &#8220;welcoming, inclusive, unexpected, and fun.&#8221; But an upstart sports betting platform says the logo too closely resembles its own, featuring a mint color and a &#8220;B&#8221; letter.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Imitation is the sincerest form of flattery. Nice design <a href=\"https:\/\/twitter.com\/espn?ref_src=twsrc%5Etfw\">@espn<\/a>. <a href=\"https:\/\/t.co\/bCVzqxtKIx\">https:\/\/t.co\/bCVzqxtKIx<\/a><\/p>\n<p>&mdash; BroThrow (@brothrowbets) <a href=\"https:\/\/twitter.com\/brothrowbets\/status\/1714719826654957931?ref_src=twsrc%5Etfw\">October 18, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"p1\">BroThrow is a peer-to-peer social betting exchange that provides friends and groups an online space to easily keep track of their bets. The company says its platform is the Facebook Marketplace of sports betting, where users can arrange bets among themselves.<\/p>\n<p class=\"p1\"><strong>&#8220;BroThrow users compete directly with each other by &#8216;throwing&#8217; out bets for friends, groupmates, or the broader community to accept. We seamlessly organize and track your bets and integrate with existing payment apps to make settling up a breeze,&#8221;<\/strong> the company explains.<\/p>\n<p class=\"p1\">BroThrow is based in Arkansas, where retail and online sports betting is legal. The state sports betting law allows the three brick-and-mortar casinos to partner with an online sportsbook. The three online operators are Betly, Bet Saracen, and Oaklawn Sports.<\/p>\n<h2 class=\"p1\"><b>No Copyright<\/b><\/h2>\n<p class=\"p1\">BroThrow generates revenue by charging a commission on winning bets. The platform also offers BroThrow Pro and BroThrow Pro+ monthly subscriptions.<\/p>\n<div class=\"callout\">\n<p class=\"p1\">BroThrow was named a &#8220;Rising Star&#8221; at the 2023 SBC Awards North America, but the startup remains relatively unknown in the US gaming landscape. The company has fewer than 500 followers on X but claims to be pacing to facilitate $60 million in bets this year.<\/p>\n<\/div>\n<p class=\"p1\">Brady Sharp, the founder and CEO of the firm, says BroThrow has been on a marketing push to get out its name and brand. Sharp told <a href=\"https:\/\/sportshandle.com\/espn-bet-logo-brothrow\/\"><i>Sports Handle <\/i><\/a>that the company has attended &#8220;all the industry shows,&#8221; including the recent Global Gaming Expo (G2E) in Las Vegas.<\/p>\n<p class=\"p1\"><strong>&#8220;I don&#8217;t think it was malicious that they came out with a logo that looks remarkably similar to ours, but I do think there&#8217;s been plenty of opportunity for someone at <i>ESPN <\/i>or Penn Entertainment to have seen our logo somewhere,&#8221;<\/strong> Sharp said.<\/p>\n<p class=\"p1\">Sharp explained that the company doesn&#8217;t possess a trademark for the logo but filed a trademark\/service mark application with the US Patent and Trademark Office for &#8220;BroThrow&#8221; in 2019.<\/p>\n<h2 class=\"p1\"><b>ESPN Bet Launch<\/b><\/h2>\n<p class=\"p1\">Penn Entertainment is paying The Walt Disney Company, the controlling parent of <i>ESPN<\/i>, $1.5 billion over the next 10 years to use the globally known sports brand. Penn made the costly decision to fold on its Barstool Sportsbook after the casino company grew tired of dealing with concerns <a href=\"https:\/\/www.casino.org\/news\/massachusetts-regulators-have-questions-on-espn-bet\/\">raised by state gaming regulators<\/a> over Barstool founder Dave Portnoy&#8217;s involvement in the entity.<\/p>\n<p class=\"p1\"><strong>Penn sold Barstool back to <a href=\"https:\/\/www.casino.org\/news\/penn-entertainment-espn-unveil-significant-sports-betting-deal\/\">Portnoy for just $1<\/a> after spending $500 million to acquire the sports and pop culture network.<\/strong><\/p>\n<p class=\"p1\">Penn believes <i>ESPN <\/i>is better suited for its <a href=\"https:\/\/www.casino.org\/news\/espn-bet-unlikely-to-challenge-draftkings-fanduel\/\">long-term sports betting business<\/a>. The casino operator plans to launch ESPN Bet next month to roll out the online sportsbook in 16 states.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BroThrow says ESPN Bet needs to rework its logo, which company officials believe too closely resembles its own.<\/p>\n","protected":false},"author":25,"featured_media":295257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[84050,88492,88490,83184,88420,88491,82182,80968],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ESPN Bet Logo Causes Pushback From Sports Betting Platform<\/title>\n<meta name=\"description\" content=\"ESPN and Penn Entertainment last week unveiled the logo for their forthcoming sports betting partnership called ESPN Bet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESPN Bet Logo Causes Pushback From Sports Betting Platform\" \/>\n<meta property=\"og:description\" content=\"ESPN and Penn Entertainment last week unveiled the logo for their forthcoming sports betting partnership called ESPN Bet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-24T13:37:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-24T14:57:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Devin O&#039;Connor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CasinoorgDevinO\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devin O&#039;Connor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/\",\"url\":\"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/\",\"name\":\"ESPN Bet Logo Causes Pushback From Sports Betting Platform\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3.jpg\",\"datePublished\":\"2023-10-24T13:37:36+00:00\",\"dateModified\":\"2023-10-24T14:57:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf\"},\"description\":\"ESPN and Penn Entertainment last week unveiled the logo for their forthcoming sports betting partnership called ESPN Bet.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3.jpg\",\"width\":1200,\"height\":800,\"caption\":\"BroThrow officials say their logo has been in use for more than two years, and the new ESPN Bet logo too closely resembles its brand. ESPN Bet is a new sportsbook from Penn Entertainment. (Image: Casino.org)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sports Betting\",\"item\":\"https:\/\/www.casino.org\/news\/sportsbetting\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ESPN Bet Logo Causes Pushback From Peer-to-Peer Sports Betting Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf\",\"name\":\"Devin O'Connor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png\",\"caption\":\"Devin O'Connor\"},\"description\":\"Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, entertainment and gaming news on the East Coast. Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days. After graduating from Penn State University with a theater arts degree, he worked at MTV Networks\/Viacom from 2005 to 2010 as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu. He later moved on to the HGTV\/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s. Devin came on board with Casino.org in 2014. He lives in Pennsylvania and is an avid marathoner, having completed 15 races. Contact Devin at devin.oconnor@casino.org.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/devinoconnor\/\",\"https:\/\/x.com\/CasinoorgDevinO\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/devin-oconnor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ESPN Bet Logo Causes Pushback From Sports Betting Platform","description":"ESPN and Penn Entertainment last week unveiled the logo for their forthcoming sports betting partnership called ESPN Bet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/","og_locale":"en_US","og_type":"article","og_title":"ESPN Bet Logo Causes Pushback From Sports Betting Platform","og_description":"ESPN and Penn Entertainment last week unveiled the logo for their forthcoming sports betting partnership called ESPN Bet.","og_url":"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2023-10-24T13:37:36+00:00","article_modified_time":"2023-10-24T14:57:08+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3.jpg","type":"image\/jpeg"}],"author":"Devin O'Connor","twitter_card":"summary_large_image","twitter_creator":"@CasinoorgDevinO","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Devin O'Connor","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/","url":"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/","name":"ESPN Bet Logo Causes Pushback From Sports Betting Platform","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3.jpg","datePublished":"2023-10-24T13:37:36+00:00","dateModified":"2023-10-24T14:57:08+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf"},"description":"ESPN and Penn Entertainment last week unveiled the logo for their forthcoming sports betting partnership called ESPN Bet.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/10\/Untitled-3.jpg","width":1200,"height":800,"caption":"BroThrow officials say their logo has been in use for more than two years, and the new ESPN Bet logo too closely resembles its brand. ESPN Bet is a new sportsbook from Penn Entertainment. (Image: Casino.org)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/espn-bet-logo-causes-pushback-from-peer-sports-betting-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Sports Betting","item":"https:\/\/www.casino.org\/news\/sportsbetting\/"},{"@type":"ListItem","position":3,"name":"ESPN Bet Logo Causes Pushback From Peer-to-Peer Sports Betting Platform"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf","name":"Devin O'Connor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-4-1-96x96.png","caption":"Devin O'Connor"},"description":"Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, entertainment and gaming news on the East Coast. Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days. After graduating from Penn State University with a theater arts degree, he worked at MTV Networks\/Viacom from 2005 to 2010 as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu. He later moved on to the HGTV\/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s. Devin came on board with Casino.org in 2014. He lives in Pennsylvania and is an avid marathoner, having completed 15 races. Contact Devin at devin.oconnor@casino.org.","sameAs":["https:\/\/www.linkedin.com\/in\/devinoconnor\/","https:\/\/x.com\/CasinoorgDevinO"],"url":"https:\/\/www.casino.org\/news\/author\/devin-oconnor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/295254"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=295254"}],"version-history":[{"count":5,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/295254\/revisions"}],"predecessor-version":[{"id":295303,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/295254\/revisions\/295303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/295257"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=295254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=295254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=295254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}