Keeping online sports wagering clients loyal isn\u2019t easy for gaming companies. As noted above, novice bettors often make decisions based on promotional dollars, while sharp bettors shop around for the best odds. As such, loyalty in this industry is hard to come by.<\/p>\n
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By some estimates, just over half of the bettors who sign up for a regulated mobile sports betting account make more than two deposits in their first year, and less than 5% are loyal to a specific platform after a year.<\/p>\n<\/div>\n
In traditional industries, customer retention trends predictably vary, ranging anywhere from the mid-50% range to the mid-80% area. Though there\u2019s been improvement over the past couple of years, retention in the iGaming space, including sports betting, hovers around 40%.<\/p>\n
On the other hand, some operators have client retention down to a science. For example, in 2022 DraftKings noted 83% of new clients stick around for a year, and 88% of that group use their accounts in year two. Importantly, loyal clients\u2019 margin contributions to operators increase the longer they remain with a company.<\/p>\n","protected":false},"excerpt":{"rendered":"
Gaming companies spend heavily to acquire customers for their sports wagering operations. It’s one thing to get a customer in the door, but client retention is another ballgame. With Flutter Entertainment\u2019s FanDuel and DraftKings combining to control about three-quarters of the U.S. online sports wagering market, it would be reasonable to expect that those operators […]<\/p>\n","protected":false},"author":46,"featured_media":227495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,20,1074,16693],"tags":[81871,81906,80968,82041],"acf":[],"yoast_head":"\n
Caesars Sportsbook Gain In Terms Of Customer Retention<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n