{"id":284495,"date":"2023-08-09T03:17:54","date_gmt":"2023-08-09T08:17:54","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=284495"},"modified":"2023-08-09T11:12:00","modified_gmt":"2023-08-09T16:12:00","slug":"sports-tech-data-company-infinite-athlete-to-sponsor-epls-chelsea-after-stake-com-loss","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/sports-tech-data-company-infinite-athlete-to-sponsor-epls-chelsea-after-stake-com-loss\/","title":{"rendered":"Sports Tech Data Company Infinite Athlete to Sponsor EPL\u2019s Chelsea after Stake.com Loss"},"content":{"rendered":"

Premier League (EPL) soccer team Chelsea has had some trouble finding a front-of-shirt sponsor. First came losing Paramount to league objections, then a cryptocurrency company that folded, and then online gambling platform Stake.com,<\/a> following fan backlash. Chelsea may have finally found a suitable alternative, with U.S.-based sports tech data company Infinite Athlete reportedly ready to step in.<\/p>\n

\"Chelsea
Chelsea FC players pose for a photo with no sponsor on the front of their jerseys. The team is close to signing a sponsorship deal with Infinite Athlete. (Image: Getty Images)<\/figcaption><\/figure>\n

EPL objected to the Paramount deal because of concerns it might conflict with the league\u2019s broadcasting agreements. Insurance company Allianz was reportedly next on the list. But Chelsea decided to go in a new direction.<\/p>\n

\n

That\u2019s when it reportedly set its sights on an unidentified crypto company that couldn\u2019t rise to the market challenges and exited. Stake.com, which already has a strong presence<\/a> in the EPL, then seemed like a suitable option.<\/p>\n<\/div>\n

That was until fans spoke up. The league\u2019s teams have already made it clear that gambling sponsorships are no longer welcome<\/a>, and Chelsea had to find someone else quickly ahead of the new season. Infinite Athlete will reportedly be added to the team\u2019s roster, provided the EPL agrees.<\/p>\n

No Longer Naked<\/h2>\n

Because it wasn\u2019t able to find a sponsor, Chelsea played its preseason games without any brand emblazoned on the front of players\u2019 jerseys. With the regular season beginning this week, Infinite Athlete arrives just in time.<\/p>\n

https:\/\/twitter.com\/JacobsBen\/status\/1688963360652464132<\/p>\n

The company\u2019s mission, according to its website, is to \u201ccreate a single technological foundation across all major sports, upon which innovative sports technology and media products can be built.\u201d It will reportedly pay \u00a350 million (US$63.83 million) for the branding rights, \u00a310 million (US$12.76 million more than Stake.com was going to pay.<\/p>\n

\n

This isn\u2019t the first partnership between Infinite Athlete and Chelsea. Last month, Chelsea announced that the club\u2019s app would include new technology, Match View X, that allows the user to better control the data available during a match.<\/p>\n<\/div>\n

That tech is a product of Tempus Ex Machina, which acquired biomechanics engineering firm Biocore this month. That acquisition led to the creation of Infinite Athlete. Biocore was headed by Jeff Crandall, the chair of the NFL\u2019s Engineering Committee. He now serves as a board member for Tempus Ex.<\/p>\n

Chelsea inaugurates the new EPL season with a game against Liverpool this Sunday. But it\u2019s not clear if the sponsorship deal will be in place by then. DraftKings<\/a> has Chelsea as +185 underdogs, with Liverpool getting +135.<\/p>\n

Gambling Sponsorships Remain Attractive<\/h2>\n

Among the various options available to sports clubs, gambling-related sponsorships still rank among the highest and most lucrative. This is despite the UK\u2019s idea that a gambling ad ban would cause shrinkage.<\/p>\n

New data from marketing firm Caytoo shows that the needle on deals between sports clubs and gambling companies hasn\u2019t moved much. In the past year, the number of gambling sponsors in the EPL has only dropped by one.<\/p>\n

Over a third of Premier League<\/a> teams still have a front of shirt gambling sponsor, only one fewer than a year ago,\u201d<\/strong> asserts Caytoo founder and Head of Research and Analysis Alex Burmaster. \u201cThis shows that the economic realities and fierce competition in football trump other considerations and the clubs will need to keep taking gambling\u2019s money until they\u2019re no longer legally allowed to.\u201d<\/strong><\/p><\/blockquote>\n

However, there have been some changes. The \u201cIndustrials\u201d segment has taken over as the leading category of front-of-shirt sponsors in English sports. This segment mostly applies to manufacturing companies.<\/p>\n

It now accounts for 14.5% of all front-of-shirt sponsorships, beating out \u201cConsumer Services\u201d by almost 2%. Gambling falls into this category.<\/p>\n

Industrials win overall because it covers soccer, rugby, and cricket. Looking at just the soccer segment, though, gambling still wins. It controls 15.4% of the sector.<\/p>\n","protected":false},"excerpt":{"rendered":"

Premier League (EPL) soccer team Chelsea has had some trouble finding a front-of-shirt sponsor. First came losing Paramount to league objections, then a cryptocurrency company that folded, and then online gambling platform Stake.com, following fan backlash. Chelsea may have finally found a suitable alternative, with U.S.-based sports tech data company Infinite Athlete reportedly ready to […]<\/p>\n","protected":false},"author":64,"featured_media":284494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,1074],"tags":[81919,80968,82142],"acf":[],"yoast_head":"\nSports Tech Data Company Infinite Athlete to Sponsor EPL\u2019s Chelsea after Stake.com Loss - Casino.org<\/title>\n<meta name=\"description\" content=\"Sports tech data company Infinite Athlete to sponsor EPL\u2019s Chelsea after Stake.com loss just ahead of the start of the new season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/sports-tech-data-company-infinite-athlete-to-sponsor-epls-chelsea-after-stake-com-loss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sports Tech Data Company Infinite Athlete to Sponsor EPL\u2019s Chelsea after Stake.com Loss - 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