{"id":274969,"date":"2023-05-25T16:11:47","date_gmt":"2023-05-25T21:11:47","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=274969"},"modified":"2023-05-26T14:39:43","modified_gmt":"2023-05-26T19:39:43","slug":"binnie-media-deal-paves-way-for-vsin-new-hampshire-entry","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/binnie-media-deal-paves-way-for-vsin-new-hampshire-entry\/","title":{"rendered":"VSiN Heading to New Hampshire FM Radio in Binnie Media Deal"},"content":{"rendered":"

DraftKings\u2019 VSiN<\/em>, also known as the Vegas Sports Information Network, is heading to New Hampshire FM radio through a deal with Binnie Media.<\/p>\n

\"VSiN
Brent Musburger promotes sports betting radio network VSiN,<\/em> above. The company is entering New Hampshire in a deal with Binnie Media. (Image: VSiN<\/em>)<\/figcaption><\/figure>\n

Financial terms of the agreement weren\u2019t disclosed. New Hampshire-based Binnie describes itself as \u201cNew England\u2019s largest locally owned media company\u201d and claims to reach 1.5 million people per week, including 580K in that region. The new VSiN Radio 106.3-FM<\/em> will feature 24\/7 sports and wagering programming. VSiN\u2019s<\/em> Brent Musburger\u2019s action updates will also air twice daily, Monday through Friday, on eight other sister stations \u2013 six FM and two AM.<\/p>\n

This addition of a 24\/7 VSiN<\/em> affiliate in the New England area builds on VSiN\u2019s<\/em> momentum in expanding its distribution footprint. Including both long form and Action Updates, VSiN<\/em> programming is now available on more than 300 stations in 46 states around the country, reaching nearly 90% of the US radio market,\u201d according to a statement issued by Las Vegas-based VSiN<\/em>.<\/p><\/blockquote>\n

With recent legalizations in Maine and Vermont,<\/a> all six New England states permit sports wagering.<\/p>\n

Why New Hampshire Makes Sense for VSiN<\/h2>\n

While it\u2019s home to just 1.38 million residents, New Hampshire is a practical addition to VSiN\u2019s<\/em> state-level roster for multiple reasons.<\/p>\n

First, as noted above, the media company is owned by DraftKings via a March 2021 acquisition. DraftKings has a monopoly of sorts<\/a> in New Hampshire\u2019s sports wagering market — one fortified by the fact the operator is a New England-based company.<\/p>\n

\n

Additionally, while New Hampshire isn\u2019t home to any professional teams, nor does it have any FBS college football teams, it\u2019s home to plenty of people who are avid devotees of Boston teams. That city, which is DraftKings\u2019 headquarters, is home to some of the most rabid sports fans in the US, and that theme resonates throughout New England.<\/p>\n<\/div>\n

\u201cSports betting is quickly becoming part of the daily conversation. As we evaluated the options in this space, we landed on VSiN<\/em>,\u201d said Binnie Media Vice President of Programming Heath Cole in the statement.<\/p>\n

DraftKings could also wring benefits from the VSiN<\/em>\/Binnie accord as Maine and Vermont move toward their respective launches of mobile sports betting. Binnie owns nine radio stations in New Hampshire and five in Maine, according to its website.<\/p>\n

Other Benefits for DraftKings<\/h2>\n

It\u2019s possible that through the VSiN<\/em> New Hampshire radio agreement, the sports media entity will enhance its appeal to advertisers, potentially boosting its haul of related dollars in the process.<\/p>\n

That would be a significant benefit to parent company DraftKings as it looks to diversify its revenue stream and reduce dependence on sports betting in its efforts to become profitable<\/strong>.<\/p>\n

If nothing else, the New Hampshire pact confirms VSiN<\/em> is growing and appealing to audiences across the US. That\u2019s pertinent to DraftKings\u2019 budding media empire, which includes VSiN<\/em>, Meadowlark Media<\/a>, an agreement with ESPN,<\/em> and more.<\/p>\n","protected":false},"excerpt":{"rendered":"

DraftKings\u2019 VSiN, also known as the Vegas Sports Information Network, is heading to New Hampshire FM radio through a deal with Binnie Media. Financial terms of the agreement weren\u2019t disclosed. New Hampshire-based Binnie describes itself as \u201cNew England\u2019s largest locally owned media company\u201d and claims to reach 1.5 million people per week, including 580K in […]<\/p>\n","protected":false},"author":46,"featured_media":89830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86438,16,1074],"tags":[86457,81179,80968],"acf":[],"yoast_head":"\nBinnie Media Deal Paves Way For VSiN New Hampshire Entry<\/title>\n<meta name=\"description\" content=\"VSiN enters New Hampshire FM radio market in deal with Binnie Media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/binnie-media-deal-paves-way-for-vsin-new-hampshire-entry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Binnie Media Deal Paves Way For VSiN New Hampshire Entry\" \/>\n<meta property=\"og:description\" content=\"VSiN enters New Hampshire FM radio market in deal with Binnie Media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/binnie-media-deal-paves-way-for-vsin-new-hampshire-entry\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-25T21:11:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-26T19:39:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/10\/ct-brent-musburger-gambling-references-20170315.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1545\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/binnie-media-deal-paves-way-for-vsin-new-hampshire-entry\/\",\"url\":\"https:\/\/www.casino.org\/news\/binnie-media-deal-paves-way-for-vsin-new-hampshire-entry\/\",\"name\":\"Binnie Media Deal Paves Way For VSiN New Hampshire Entry\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/binnie-media-deal-paves-way-for-vsin-new-hampshire-entry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/binnie-media-deal-paves-way-for-vsin-new-hampshire-entry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/10\/ct-brent-musburger-gambling-references-20170315.jpg\",\"datePublished\":\"2023-05-25T21:11:47+00:00\",\"dateModified\":\"2023-05-26T19:39:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"VSiN enters New Hampshire FM radio market in deal with Binnie Media.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/binnie-media-deal-paves-way-for-vsin-new-hampshire-entry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/binnie-media-deal-paves-way-for-vsin-new-hampshire-entry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/binnie-media-deal-paves-way-for-vsin-new-hampshire-entry\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/10\/ct-brent-musburger-gambling-references-20170315.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2018\/10\/ct-brent-musburger-gambling-references-20170315.jpg\",\"width\":2048,\"height\":1545,\"caption\":\"Brent Musburger promoting sports betting network VSiN. 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