{"id":274328,"date":"2023-05-22T07:10:12","date_gmt":"2023-05-22T12:10:12","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=274328"},"modified":"2023-05-22T15:04:32","modified_gmt":"2023-05-22T20:04:32","slug":"conflict-in-australia-restrictions-coming-to-public-gambling-ads-tiktok-expands-sportsbetting-partnerships","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/conflict-in-australia-restrictions-coming-to-public-gambling-ads-tiktok-expands-sportsbetting-partnerships\/","title":{"rendered":"Conflict in Australia: Restrictions Coming to Public Gambling Ads; TikTok Expands Sports Betting Partnerships"},"content":{"rendered":"

Australia seems to have conflicting ideas about gambling advertisements. Restrictions on public gambling ads are increasing in the country while TikTok continues to expand its sports betting partnerships.<\/p>\n

\"The
The Sydney Opera House in Australia at night. The country continues to push for tighter control on gambling ads, although TikTok gets a free pass. (Image: Unsplash)<\/figcaption><\/figure>\n

Today, MP Zoe Daniel introduced a bill to ban all televised gambling ads in the country. The bill is almost identical to the bill that banned tobacco ads (and led to the decline in smoking) almost 50 years ago, according to The Canberra Times.<\/em><\/p>\n

The government is currently studying gambling ads. As such, the bill won\u2019t likely gain \u2013 or lose \u2013 traction until after the research concludes.<\/strong><\/p>\n

Sports betting advertisements are currently banned from 5 AM to 8:30 PM daily and during live games.<\/p>\n

Crackdown on Public Ads<\/h2>\n

New advertising rules are already underway for New South Wales pubs, hotels, casinos and other non-gaming properties. These rules limit wording for public ads and signs. These rules take effect on September 1. The move is one of several the incoming government promised to implement in the recent elections.<\/p>\n

\n

The new rules ban the use of several specific phrases, including \u201cVIP Room,\u201d \u201cVIP Lounge,\u201d and \u201cGolden Room.” It also prohibits any reference to slot machines and images of coins, specific gambling-related motifs, and dragons. Publis-facing signs that advertise gambling are also forbidden under the rules.<\/p>\n<\/div>\n

If a property fails to comply by the deadline and can show cause, the government may grant a one-time 90-day pass. After that, properties could face fines of up to AUD11,000 (US$7,300) for each violation for subsequent violations.<\/p>\n

Officials will inform the properties\u2019 owners of the changes this week.<\/p>\n

TikTok Eyes Gambling Ads<\/h2>\n

But while the country is seeing a crackdown on public ads, TikTok, which just found itself on the receiving end of a ban by state lawmakers in Montana, is expanding a campaign that allows gambling ads. It has already been working with Sportsbet<\/a> and adding two more sports betting operators.<\/p>\n

\n

TikTok has been working with Sportsbet in a pilot program in Australia to allow gambling ads. That plan is getting new life, starkly contrasting with the anti-gambling ad stance nationwide. The social media platform is also expanding its program to work with Entain-owned Neds<\/a> and nascent sports and social betting platform Dabble.<\/p>\n<\/div>\n

The pilot programs are \u201cstrictly controlled,\u201d according to TikTok and the operators. A China-based social media platform representative asserts that the ads are \u201ctargeted at those aged 21 years and over.\u201d However, TikTok does not require age verification during registration, so it’s unclear how the platform can enforce those controls.<\/p>\n

Australia has over 8.3 million TikTok users, according to Statista.<\/p>\n","protected":false},"excerpt":{"rendered":"

Australia seems to have conflicting ideas about gambling advertisements. Restrictions on public gambling ads are increasing in the country while TikTok continues to expand its sports betting partnerships. Today, MP Zoe Daniel introduced a bill to ban all televised gambling ads in the country. The bill is almost identical to the bill that banned tobacco […]<\/p>\n","protected":false},"author":64,"featured_media":274327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,13],"tags":[85849,81985,80968],"acf":[],"yoast_head":"\nConflict in Australia: Restrictions Coming to Public Gambling Ads; TikTok Expands Sports Betting Partnerships - Casino.org<\/title>\n<meta name=\"description\" content=\"Australia wants to reduce gambling ads but TikTok expands pilot without interruption as it adds operators Neds and Dabble to its program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/conflict-in-australia-restrictions-coming-to-public-gambling-ads-tiktok-expands-sportsbetting-partnerships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conflict in Australia: Restrictions Coming to Public Gambling Ads; 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