{"id":268728,"date":"2023-04-13T11:08:25","date_gmt":"2023-04-13T16:08:25","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=268728"},"modified":"2023-04-14T11:51:43","modified_gmt":"2023-04-14T16:51:43","slug":"epl-bans-shirt-front-gambling-advertising-from-2026","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/","title":{"rendered":"English Premier League Bans Shirt-Front Gambling Advertising from 2026"},"content":{"rendered":"

English Premier League (EPL) teams voted Thursday to ban gambling advertising on the front of player jerseys, or \u201cshirts,\u201d from the end of the 2025\/26 season.<\/p>\n

\"EPL,
Newcastle and West Ham players both sported gambling logos during their clash at the London Stadium in February, pictured. (Image: Sky)<\/figcaption><\/figure>\n

Until that time, teams will be permitted to secure new sponsorship deals, while existing deals can remain in place. Currently, eight of the EPL\u2019s 20 teams sport gambling logos on their shirts, including Everton, Newcastle, Brentford, and West Ham. These deals are estimated to be worth around \u00a360 million (US$75 million) a year to the clubs.<\/p>\n

Compromise Deal <\/strong><\/h2>\n

The self-imposed ban is part of a compromise deal<\/a> with the British government to avert an outright ban on gambling advertising in the sport. Meanwhile, the league is eager to appease the government at a time when lawmakers are considering establishing a soccer regulator to ramp up financial oversight of the clubs.<\/p>\n

The government will soon publish a white paper that’s expected to recommend widespread gambling industry reforms that will tighten controls on advertising.<\/p>\n

The deal should allow teams to retain some commercial relationships with the sports betting industry while modulating its general visibility. It\u2019s understood gambling brands will be permitted to feature in other areas, such as on jersey sleeves and advertising hoardings.<\/p>\n

Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs\u2019 matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising,\u201d<\/strong> read a Thursday statement from the league.<\/p><\/blockquote>\n

\u201cThe announcement follows an extensive consultation involving the League, its clubs, and the Department for Culture, Media and Sport, as part of the Government\u2019s ongoing review of current gambling legislation,\u201d it added.<\/p>\n

The EPL also said it’s working with other sports on the development of a new code for responsible gambling sponsorship.<\/p>\n

Fan Backlash <\/strong><\/h2>\n

The proliferation of gambling advertising around soccer has ignited a backlash in the UK. There’s concern that it’s being normalized to children, who wear their favorite teams’ replica jerseys complete with betting logos.<\/p>\n

Prior to the start of the current season, for example, more than 30K fans signed an online petition protesting against Everton\u2019s new jersey sponsor, Stake.com.<\/a><\/strong><\/p>\n

“While the vast majority of adults enjoy gambling without harm, we can’t ignore the fact footballers are massive role models to kids,\u201d said UK Culture Secretary Liz Frazer in a statement. “Our upcoming Gambling White Paper will upgrade punter (consumer) protections and do more to protect those at risk of addiction.”<\/p>\n","protected":false},"excerpt":{"rendered":"

English Premier League (EPL) teams voted Thursday to ban gambling advertising on the front of player jerseys, or \u201cshirts,\u201d from the end of the 2025\/26 season. Until that time, teams will be permitted to secure new sponsorship deals, while existing deals can remain in place. Currently, eight of the EPL\u2019s 20 teams sport gambling logos […]<\/p>\n","protected":false},"author":36,"featured_media":268729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13592,82966,16,1074],"tags":[85849,83231,85848,13628],"acf":[],"yoast_head":"\nEPL Bans Shirt-Front Gambling Advertising from 2026<\/title>\n<meta name=\"description\" content=\"English Premier League agreed Thursday to ban front-of-shirt sponsorship from the end of the 2015\/16 season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EPL Bans Shirt-Front Gambling Advertising from 2026\" \/>\n<meta property=\"og:description\" content=\"English Premier League agreed Thursday to ban front-of-shirt sponsorship from the end of the 2015\/16 season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-13T16:08:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-14T16:51:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/04\/epl.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/\",\"url\":\"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/\",\"name\":\"EPL Bans Shirt-Front Gambling Advertising from 2026\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/04\/epl.jpg\",\"datePublished\":\"2023-04-13T16:08:25+00:00\",\"dateModified\":\"2023-04-14T16:51:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"English Premier League agreed Thursday to ban front-of-shirt sponsorship from the end of the 2015\/16 season.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/04\/epl.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/04\/epl.jpg\",\"width\":900,\"height\":506,\"caption\":\"Newcastle and West Ham players both sported gambling logos during their clash at the London Stadium in February, pictured. (Image: Sky)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Regulation\",\"item\":\"https:\/\/www.casino.org\/news\/regulation\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"English Premier League Bans Shirt-Front Gambling Advertising from 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\",\"name\":\"Philip Conneller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-5-1-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-5-1-96x96.png\",\"caption\":\"Philip Conneller\"},\"description\":\"In Philip Conneller\u2019s eight years with Casino.org, he has covered the gaming industry from Las Vegas to Macau and everything in between. He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation. Philip was the original features editor for poker\u2019s Bluff Magazine and editor for Bluff Europe, which he helped launch. His writing has also been featured in ESPN, Forbes, Time Out, The Sun, and The Daily Star, as well as iGaming Business, eGaming Review, and numerous other industry news and tech websites. His news stories for Casino.org\/news have been linked by The Washington Post, The Daily Mail, People Magazine, and Jimmy Fallon's Tonight Show, among many others. Philip once won $20,000 with 7-2 off-suit. He has been reprimanded for unwittingly playing Elton John\u2019s piano on two separate occasions on both sides of the Atlantic. He became a writer because he is a lousy pianist. Philip lives outside London with his wife and children, where he spends his time agonizing about Arsenal FC. Contact Philip at philip.conneller@casino.org.\",\"sameAs\":[\"https:\/\/muckrack.com\/philip-conneller\",\"https:\/\/www.linkedin.com\/in\/philip-conneller-1495a48\/?originalSubdomain=uk\",\"https:\/\/x.com\/casinoorgphilc\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/phillip-conneller\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EPL Bans Shirt-Front Gambling Advertising from 2026","description":"English Premier League agreed Thursday to ban front-of-shirt sponsorship from the end of the 2015\/16 season.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/","og_locale":"en_US","og_type":"article","og_title":"EPL Bans Shirt-Front Gambling Advertising from 2026","og_description":"English Premier League agreed Thursday to ban front-of-shirt sponsorship from the end of the 2015\/16 season.","og_url":"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2023-04-13T16:08:25+00:00","article_modified_time":"2023-04-14T16:51:43+00:00","og_image":[{"width":900,"height":506,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/04\/epl.jpg","type":"image\/jpeg"}],"author":"Philip Conneller","twitter_card":"summary_large_image","twitter_creator":"@casinoorgphilc","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Philip Conneller","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/","url":"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/","name":"EPL Bans Shirt-Front Gambling Advertising from 2026","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/04\/epl.jpg","datePublished":"2023-04-13T16:08:25+00:00","dateModified":"2023-04-14T16:51:43+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b"},"description":"English Premier League agreed Thursday to ban front-of-shirt sponsorship from the end of the 2015\/16 season.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/04\/epl.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/04\/epl.jpg","width":900,"height":506,"caption":"Newcastle and West Ham players both sported gambling logos during their clash at the London Stadium in February, pictured. (Image: Sky)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/epl-bans-shirt-front-gambling-advertising-from-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Regulation","item":"https:\/\/www.casino.org\/news\/regulation\/"},{"@type":"ListItem","position":3,"name":"English Premier League Bans Shirt-Front Gambling Advertising from 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b","name":"Philip Conneller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-5-1-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-5-1-96x96.png","caption":"Philip Conneller"},"description":"In Philip Conneller\u2019s eight years with Casino.org, he has covered the gaming industry from Las Vegas to Macau and everything in between. He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation. Philip was the original features editor for poker\u2019s Bluff Magazine and editor for Bluff Europe, which he helped launch. His writing has also been featured in ESPN, Forbes, Time Out, The Sun, and The Daily Star, as well as iGaming Business, eGaming Review, and numerous other industry news and tech websites. His news stories for Casino.org\/news have been linked by The Washington Post, The Daily Mail, People Magazine, and Jimmy Fallon's Tonight Show, among many others. Philip once won $20,000 with 7-2 off-suit. He has been reprimanded for unwittingly playing Elton John\u2019s piano on two separate occasions on both sides of the Atlantic. He became a writer because he is a lousy pianist. Philip lives outside London with his wife and children, where he spends his time agonizing about Arsenal FC. Contact Philip at philip.conneller@casino.org.","sameAs":["https:\/\/muckrack.com\/philip-conneller","https:\/\/www.linkedin.com\/in\/philip-conneller-1495a48\/?originalSubdomain=uk","https:\/\/x.com\/casinoorgphilc"],"url":"https:\/\/www.casino.org\/news\/author\/phillip-conneller\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/268728"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=268728"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/268728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/268729"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=268728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=268728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=268728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}