{"id":259226,"date":"2024-08-23T08:05:29","date_gmt":"2024-08-23T13:05:29","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=259226"},"modified":"2024-08-23T09:02:15","modified_gmt":"2024-08-23T14:02:15","slug":"vegas-myths-busted-the-strip-tried-and-failed-to-appeal-to-families-in-the-90s","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/vegas-myths-busted-the-strip-tried-and-failed-to-appeal-to-families-in-the-90s\/","title":{"rendered":"VEGAS MYTHS RE-BUSTED: The Strip Tried Appealing to Families and Failed"},"content":{"rendered":"

EDITOR\u2019S NOTE:\u00a0<\/strong>\u201cVegas Myths Busted\u201d publishes new entries every Monday, with a bonus Flashback Friday edition. <\/em>Today\u2019s entry in our ongoing series originally ran Feb. 17, 2023<\/em>.<\/em><\/p>\n

\n

In one of the Las Vegas Convention and Visitor Authority\u2019s funny new TV commercials,<\/a> a father informs his son that broccoli is \u201cthe only food they have\u201d in Vegas. \u201cEverything is broccoli,\u201d including the ice cream, he tells the grimacing tyke, who elects to stay home instead.<\/p>\n

\"MGM
In the ’90s, the MGM Grand in Vegas included a 33-acre amusement park out back. This was the Lightning Bolt roller coaster. (Image: rcdbcom)<\/figcaption><\/figure>\n

In the \u201990s, Las Vegas wanted you to come with your kids. Now, it wants you to leave them at home. That\u2019s because Vegas\u2019 attempt at appealing to families failed miserably, leading to a massive loss of revenue. Right?<\/p>\n

Nope.<\/p>\n

In 1993, a new MGM Grand opened. (The old one became Bally\u2019s, and now, Horseshoe.) The largest single hotel in the world with 6,852 rooms, MGM was the first resort to top $1 billion in construction costs. It was also the first new Vegas resort to directly target families since Circus Circus opened in 1968.<\/p>\n

In addition to a \u201cWizard of Oz\u201d display featuring prominently inside the casino, MGM built a $100M amusement park on 33 acres out back. Its rides included a roller coaster, log flume, rapids raft, and a simulated film studio backlot boat tour.<\/p>\n

\n

By 1996, Dorothy and Toto were gone, and by 2000, so was the amusement park. Disappointing attendance was to blame, as it usually is. At the time, the Las Vegas Review-Journal <\/em>reasoned that MGM Grand Adventures “failed to take into consideration that a third of its visitors come from California, where theme parks are ubiquitous and always racing to unveil the latest in thrill rides.”<\/p>\n<\/div>\n

Here’s the thing, though: nearly all of the other attractions that debuted during Las Vegas\u2019 supposed family-friendly failure survived and continue to thrive. They include the Circus Circus Adventuredome, New York-New York\u2019s roller coaster, the Big Shot ride atop the Stratosphere, Mandalay Bay’s beach and wave pool, and M&M\u2019s World.<\/p>\n

\"Circus
Like MGM Grand Adventures, the Circus Circus Adventuredome opened during the \u201990s as a theme park catering to the children of visitors from California. It continues to perform well. (Image: Expedia)<\/figcaption><\/figure>\n

Not So Magical<\/h2>\n

The only other major example of a kid-friendly attraction to debut in the \u201990s and close in the aughts was Caesars Magical Empire, an almost completely forgotten \u201chigh-tech, elaborately themed, multichambered wonderland\u201d geared at visitors aged 12 and up. It opened in 1996 and closed in 2002. Though it was three hours long and included dinner, it cost a whopping (for back then) $125 to $200 per person. And frankly, reviews were mixed.<\/p>\n

Despite these two closures, Vegas has added new kid-friendly attractions every year of the new millennium. The Stratosphere (now The Strat) debuted three rides (X-Scream, Insanity, and SkyJump) that still keep thrilling on its upper decks, though it removed its High Roller roller-coaster in 2005. It was the world\u2019s highest coaster, but also one of its slowest.<\/p>\n

\n

Shows targeting kids, which also debuted during the family-friendly push, are still around. Today\u2019s include Mac King\u2019s comedy magic show at the Excalibur, Nathan Burton\u2019s magic show at the Miracle Mile Shops, and Popovich Comedy Pet Theater at the Miracle Mile Shops.<\/p>\n<\/div>\n

Last year, a 7,000-square-foot video arcade replaced the former sportsbook at Bally\u2019s\/Horseshoe. And the immersive, 200K square-foot Area 15 art experience featuring the Virtualis VR game room opened in 2020, and is expanding to feature Universal\u2019s first year-round horror experience not connected to a theme park.<\/a><\/p>\n

Failure of Failure Evidence<\/h2>\n

After the MGM Grand amusement park, the most frequently cited evidence for the failure of Las Vegas to appeal to families is the free pirate show once staged five times a night in front of MGM\u2019s Treasure Island.<\/p>\n

In 2003, MGM transformed “The Battle for Buccaneer Bay” into “The Sirens of TI,” an MTV-inspired attempt to titillate Gen-Xers that new casino owner Phil Ruffin mercy-killed 10 years later.<\/p>\n

\n

The media made a big deal when “The Battle for Buccaneer Bay” was sunk, noting that the last family-friendly Vegas vestige was going away. But what this closure really signaled was the end of a different trend. Steve Wynn declared war on resort themes with his Mirage in 1989 and vanquished the trend with his Bellagio nine years later.<\/p>\n<\/div>\n

The impulse to build more pyramids, Eiffel Towers, and Venetian canals gave way to a desire to appear more luxurious than the next guy.<\/p>\n

Ironically, the casino space that previously served as the backstage area for both pirate shows is now rented by Victory Hills Exhibitions for its Marvel Avengers Station attraction, which opened in 2016.<\/p>\n

A kids show.<\/p>\n

Success by the Numbers<\/h2>\n

The biggest problem with the family-friendly failure myth is that numbers don’t bear it out. Between 1993 and 1994, Vegas visitation grew from 23.5M to 27.2M. Discounting the recent post-pandemic recovery, this remains the largest single annual percentage uptick in tourism ever.<\/p>\n

From 1992 to 1996, the percentage of families visiting Las Vegas rose from 7% to 12%, according to the LVCVA. Today, that number is a whopping 21%.<\/strong><\/p>\n

So, the next time you see a commercial about Vegas’ broccoli ice cream, another way to read that is that Vegas now appeals so strongly <\/em>to families that casinos now need more adults drinking and swearing at their blackjack tables to even things out.<\/p>\n

Look for \u201cVegas Myths Busted\u201d every Monday on <\/strong>Casino.org.\u00a0<\/strong><\/em>Click here<\/strong><\/a> to read previously busted Vegas myths. Got a suggestion for a Vegas myth that needs busting? Email corey@casino.org.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

EDITOR\u2019S NOTE:\u00a0\u201cVegas Myths Busted\u201d publishes new entries every Monday, with a bonus Flashback Friday edition. Today\u2019s entry in our ongoing series originally ran Feb. 17, 2023. In one of the Las Vegas Convention and Visitor Authority\u2019s funny new TV commercials, a father informs his son that broccoli is \u201cthe only food they have\u201d in Vegas. […]<\/p>\n","protected":false},"author":78,"featured_media":259232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3313,81886,88494],"tags":[84970,84971,83759,82981,84972,23,84969],"acf":[],"yoast_head":"\nVEGAS MYTHS RE-BUSTED: The Strip Tried Appealing to Families and Failed - Casino.org<\/title>\n<meta name=\"description\" content=\"EDITOR\u2019S NOTE:\u00a0\u201cVegas Myths Busted\u201d publishes new entries every Monday, with a bonus Flashback Friday edition. 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