{"id":258875,"date":"2023-02-09T13:44:25","date_gmt":"2023-02-09T19:44:25","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=258875"},"modified":"2023-02-09T15:49:25","modified_gmt":"2023-02-09T21:49:25","slug":"caesars-among-top-spenders-on-nfl-sponsorships","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/caesars-among-top-spenders-on-nfl-sponsorships\/","title":{"rendered":"Caesars Among Biggest NFL Sponsorship Spenders"},"content":{"rendered":"

The NFL hauled in $1.88 billion in sponsorship revenue last year with gaming\/wagering ranking as one of the top categories. In that group, Caesars Entertainment (NASDAQ: CZR) led the way.<\/p>\n

\"Caesars
The Caesars Superdome in New Orleans, seen above. The casino company is one of the biggest NFL sponsorship spenders. (Image: New Orleans Saints)<\/figcaption><\/figure>\n

During the 2022 season, which concludes Sunday with the Super Bowl in Phoenix, casino gaming companies, lotteries, and sportsbook operators doled out $260 million on NFL sponsorship deals, trailing only technology firms at $395 million, according to consulting firm IEG.<\/p>\n

\n

The IEG Sponsorship Intelligence Database (SID) indicates that during the 2022 NFL campaign, just four companies spent more on league sponsorships than Caesars. Those firms are PepsiCo, Anheuser-Busch InBev, Verizon, and Microsoft. The Harrah\u2019s operator is the only gaming company among the top 10.<\/p>\n<\/div>\n

NFL sponsorships take on various forms, with one of the most overt and priciest examples being stadium naming rights. In 2021, Caesars checked that box, buying the naming rights for the Superdome in New Orleans. That’s a practical move, considering the company runs a casino hotel in that city<\/a> and is one of the largest gaming operators in Louisiana.<\/p>\n

More Gaming Firms Could Join Caesars<\/h2>\n

Caesars isn\u2019t alone in being a gaming company with naming rights to an NFL stadium. Hard Rock International has comparable rights for Hard Rock Stadium in Miami Gardens \u2013 home of the Miami Dolphins. That venue is just a few miles from the tribal gaming giant\u2019s headquarters.<\/p>\n

\n

Additionally, there\u2019s speculation that when the Buffalo Bills open a new $1.4 billion stadium in upstate New York, a gaming company could pursue<\/a> naming rights on that venue. It\u2019s possible that other opportunities across the league will come up as some companies look to conserve marketing dollars, particularly if the economy weakens.<\/p>\n<\/div>\n

There\u2019s also ample room for gaming companies to increase sponsorship in the other major domestic sports leagues, be it on stadiums and elsewhere. Casinos and sportsbooks don\u2019t rank among the top five for sponsorship revenue generated by the NBA or Major League Baseball (MLB), according to IEG.<\/p>\n

Part of the reason for that may be online sportsbook operators\u2019 increasing emphasis on profitability. No longer are investors wowed by commercial and naming rights deals. They\u2019d prefer gaming companies focus on more efficient uses<\/a> of capital.<\/p>\n

Other Sponsorship Avenues<\/h2>\n

Aside from applying brands to arenas and stadiums, there are other plenty of other ways for gaming companies to gain marketing exposure with professional leagues and teams.<\/p>\n

Across the major US leagues, many gaming companies are official casino and sportsbook partners of leagues, stadiums, and teams. There\u2019s also some creativity involved with those partnerships.<\/strong><\/p>\n

For example, last Friday, Boyd Gaming announced<\/a> it\u2019s now the official local casino partner of Allegiant Stadium and the Las Vegas Raiders. The Aliante operator joined Caesars Entertainment, MGM Resorts International, and Wynn Resorts, as well as the San Manuel Band of Mission Indians of California, in the stadium\u2019s Founding Partners club.<\/p>\n","protected":false},"excerpt":{"rendered":"

The NFL hauled in $1.88 billion in sponsorship revenue last year with gaming\/wagering ranking as one of the top categories. In that group, Caesars Entertainment (NASDAQ: CZR) led the way. During the 2022 season, which concludes Sunday with the Super Bowl in Phoenix, casino gaming companies, lotteries, and sportsbook operators doled out $260 million on […]<\/p>\n","protected":false},"author":46,"featured_media":258876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,82961],"tags":[81898,81004],"acf":[],"yoast_head":"\nCaesars Among Top Spenders On NFL Sponsorships<\/title>\n<meta name=\"description\" content=\"Caesars Entertainment is one of the biggest spenders on NFL sponsorships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/caesars-among-top-spenders-on-nfl-sponsorships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caesars Among Top Spenders On NFL Sponsorships\" \/>\n<meta property=\"og:description\" content=\"Caesars Entertainment is one of the biggest spenders on NFL sponsorships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/caesars-among-top-spenders-on-nfl-sponsorships\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T19:44:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-09T21:49:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/02\/SD.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-among-top-spenders-on-nfl-sponsorships\/\",\"url\":\"https:\/\/www.casino.org\/news\/caesars-among-top-spenders-on-nfl-sponsorships\/\",\"name\":\"Caesars Among Top Spenders On NFL Sponsorships\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-among-top-spenders-on-nfl-sponsorships\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-among-top-spenders-on-nfl-sponsorships\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/02\/SD.jpg\",\"datePublished\":\"2023-02-09T19:44:25+00:00\",\"dateModified\":\"2023-02-09T21:49:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Caesars Entertainment is one of the biggest spenders on NFL sponsorships.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-among-top-spenders-on-nfl-sponsorships\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/caesars-among-top-spenders-on-nfl-sponsorships\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-among-top-spenders-on-nfl-sponsorships\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/02\/SD.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/02\/SD.jpg\",\"width\":1280,\"height\":720,\"caption\":\"The Caesars Superdome in New Orleans. 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