{"id":256199,"date":"2023-01-27T14:51:08","date_gmt":"2023-01-27T20:51:08","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=256199"},"modified":"2023-01-27T15:31:24","modified_gmt":"2023-01-27T21:31:24","slug":"molson-coors-draftkings-rolling-out-super-bowl-commercial","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/molson-coors-draftkings-rolling-out-super-bowl-commercial\/","title":{"rendered":"Coors, DraftKings Partnering on Super Bowl Commercial"},"content":{"rendered":"

It\u2019s Super Bowl commercial rumor season. But there is confirmation that DraftKings and beer giant Molson Coors Beverage Co. are teaming up on an advertisement to be run during the Big Game.<\/p>\n

\"Coors
Rapper Ice Cube in a Coors Light commercial. Molson Coors is partnering with DraftKings on a Super Bowl ad. (Image: Dailymotion<\/em>)<\/figcaption><\/figure>\n

For Molson Coors, it marks a return to Super Bowl advertising following a 33-year absence caused by Budweiser Anheuser-Busch InBev maker holding exclusive rights to be the only alcohol brand featured during the game. The company ceded those rights last year.<\/p>\n

Molson Coors has been teasing consumers and NFL fans with its return to the Super Bowl, running ads asking for input on which of its two famed lite beers — Coors Light or Miller Lite — should be featured.<\/p>\n

The ad is expected to\u00a0 announce that the brewer is teaming up with online betting site DraftKings to give consumers a chance to predict the contents of the brewer\u2019s big game commercial\u2014and earn money if they guess correctly,\u201d<\/strong> reports Suzanne Vranica for the Wall Street Journal<\/em>.<\/p><\/blockquote>\n

Some gaming companies are active in the predictive sports space.<\/a> That’s because it\u2019s an effective way to obtain data and identify new sports betting customers in states permitting that activity. Users like these offerings because free-to-play (F2P) games<\/a> require no financial risk, while many offer cash or other compelling prizes to winners.<\/p>\n

Popular examples of free-to-play predictive games with cash prizes include FOX Bet\u2019s \u201cSuper 6\u201d app, which features a slew of games spanning the NFL, college football, Major League Baseball, NASCAR, and more.<\/p>\n

Coors Tapping Into Sports Betting Craze<\/h2>\n

By partnering with DraftKings, Molson Coors is signaling it sees value in reaching out to consumers that are enthusiastic about sports wagering.<\/p>\n

\n

For the gaming company, there\u2019s potential value in the Super Bowl commercial partnership as well, because those looking to participate in the contest will need to log in to their DraftKings accounts or create one if they already haven\u2019t.<\/p>\n<\/div>\n

The Wall Street Journal<\/em> doesn\u2019t mention if DraftKings and Molson Coors are splitting the cost of the ad. But it would be economical for the companies if that\u2019s the route they select. Thirty-second Super Bowl spots are slated to cost $7 million this year, up from $6.5 million<\/a> in 2022, while marking a 40% increase in just five years.<\/p>\n

DraftKings rival FanDuel is running its own Super Bowl commercial with former NFL tight end Rob Gronkowski. Bettors that place a $5 wager on \u201cGronk\u201d making or missing a field goal are eligible to receive a share of $10 million in prizes.<\/strong><\/p>\n

Bet on Big Booze Return to Super Bowl Ads<\/h2>\n

With Anheuser-Busch InBev bidding farewell to Super Bowl advertising, the floodgates are open for other alcohol brands to get in on the action.<\/p>\n

In addition to Molson Coors, spirits brands R\u00e9my Cointreau and Crown Royal, as well as European beer behemoth Heineken, are expected to run Super Bowl ads this year, according to the Journal.<\/em><\/strong><\/p>\n

The game airs Sunday, Feb. 12 on Fox.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s Super Bowl commercial rumor season. But there is confirmation that DraftKings and beer giant Molson Coors Beverage Co. are teaming up on an advertisement to be run during the Big Game. For Molson Coors, it marks a return to Super Bowl advertising following a 33-year absence caused by Budweiser Anheuser-Busch InBev maker holding exclusive […]<\/p>\n","protected":false},"author":46,"featured_media":256202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,82961,1074],"tags":[81898,81004,80968],"acf":[],"yoast_head":"\nMolson Coors, DraftKings Rolling Out Super Bowl Commercial<\/title>\n<meta name=\"description\" content=\"Molson Coors and DraftKings are partnering on a unique Super Bowl commercial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/molson-coors-draftkings-rolling-out-super-bowl-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Molson Coors, DraftKings Rolling Out Super Bowl Commercial\" \/>\n<meta property=\"og:description\" content=\"Molson Coors and DraftKings are partnering on a unique Super Bowl commercial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/molson-coors-draftkings-rolling-out-super-bowl-commercial\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-27T20:51:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-27T21:31:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/01\/cube.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/molson-coors-draftkings-rolling-out-super-bowl-commercial\/\",\"url\":\"https:\/\/www.casino.org\/news\/molson-coors-draftkings-rolling-out-super-bowl-commercial\/\",\"name\":\"Molson Coors, DraftKings Rolling Out Super Bowl Commercial\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/molson-coors-draftkings-rolling-out-super-bowl-commercial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/molson-coors-draftkings-rolling-out-super-bowl-commercial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/01\/cube.jpg\",\"datePublished\":\"2023-01-27T20:51:08+00:00\",\"dateModified\":\"2023-01-27T21:31:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Molson Coors and DraftKings are partnering on a unique Super Bowl commercial.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/molson-coors-draftkings-rolling-out-super-bowl-commercial\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/molson-coors-draftkings-rolling-out-super-bowl-commercial\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/molson-coors-draftkings-rolling-out-super-bowl-commercial\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/01\/cube.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/01\/cube.jpg\",\"width\":1440,\"height\":1080,\"caption\":\"Rapper Ice Cube in a Coors Light commercial. 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