{"id":25607,"date":"2014-10-25T08:50:13","date_gmt":"2014-10-25T15:50:13","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=25607"},"modified":"2024-08-19T10:23:36","modified_gmt":"2024-08-19T15:23:36","slug":"trump-taj-mahal-fights-retain-trump-brand-atlantic-city","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/trump-taj-mahal-fights-retain-trump-brand-atlantic-city\/","title":{"rendered":"Trump Taj Mahal Fights to Retain Trump Brand in Atlantic City"},"content":{"rendered":"
\"Donald
Donald Trump is hopping mad at the Taj Mahal\u2019s continued use of his name, but Trump Entertainment won\u2019t budge. (Image: Brian Cahn\/ZUMA )<\/figcaption><\/figure>\n

The Trump Taj Mahal in Atlantic City will not be removing the Trump brand from its name. Or at least that\u2019s the position of its lawyers, who are arguing that such a move would be \u201cdestructive\u201d for a casino property that is desperately trying to avoid Chapter 11 bankruptcy.<\/p>\n

Yes, the original Taj Mahal, in Agra, India, may be one of the most heart-stoppingly beautiful visions on earth, but its namesake is involved in some pretty ugly legal wranglings at the moment. Meanwhile, the Trump Taj Mahal\u2019s namesake, Donald Trump<\/a>, is hopping mad.<\/p>\n

The source of The Donald\u2019s ire, of course, is the \u201cTrump\u201d bit in front of the \u201cTaj Mahal\u201d on the casino\u2019s signage. In short, he wants it taken off. Trump has already successfully litigated to have his name removed from the shuttered Plaza, formerly the Trump Plaza, asserting that Trump Entertainment, which presumably will soon have to change its name to \u201cEntertainment,\u201d has dragged his good brand name through the mud.<\/p>\n

“I want it off both of them,” fumed Trump recently. “I’ve been away from Atlantic City for many years. People think we operate [the company], and we don’t. It’s not us. It’s not me.”<\/p>\n

Trumpery Claims<\/h2>\n

And he\u2019d be right.<\/p>\n

Perhaps smelling an ill wind, Trump got out of Atlantic City in 2009, selling Trump Entertainment to a group of hedge funds. He has had nothing to do with the management of the company\u2019s two Atlantic City properties since, although he was able to negotiate a 10 percent stake in the company in return for continued licensing rights to the Trump brand name, something he clearly now regrets.<\/p><\/blockquote>\n

While the Plaza (formerly the Trump Plaza) was forced to close on September 15 this year, the Taj (still the Trump Taj) is battling to stay open and is currently seeking concessions from the bankruptcy courts in order to avoid Chapter 11.<\/p>\n

Several weeks ago, Atlantic City was brought to a standstill as members of the Unite Here 54 Union blocked traffic at the busy downtown intersection of Missouri and Arctic Avenues in a show of organized \u201ccivil disobedience,\u201d protesting at Trump Entertainment\u2019s requests to cut the pensions and benefits of its workers in order to stay afloat.<\/p>\n

Meanwhile, billionaire investor Carl Icahn, who holds most of the Trump Taj Mahal\u2019s $286 million debt, has said he is willing to take over the property by converting that debt into ownership, as well as investing $100 million, but only if the concessions are granted and state aid is forthcoming. A recent request to cut ties with the existing union contract was granted by a federal judge.<\/p>\n

Cautious Optimism<\/h2>\n

It\u2019s all a little too distasteful for the Trumps. Daughter Ivanka Trump said this week that Trump Entertainment was \u201cin default of the standards for both the Plaza and at the Taj.<\/p>\n

\u201cThey had a similar benchmark, and they did not live up to the standards we agreed to. Both the standards were not met,\u201d she added.<\/p>\n

Trump Entertainment is refusing to budge on the name-change, however, calling The Donald\u2019s litigation \u201cbaseless and value-destructive.\u201d<\/p>\n

\u201cThe debtors face many challenges, and the last thing these Chapter 11 cases can afford is the significant expense, distraction and uncertainty of state court litigation over whether the debtors can preserve the very name under which they do business.\u201d<\/p>\n

So, while the original Taj Mahal was built by a grief-stricken prince as a memorial to the beauty of his dead Persian princess, the building that may have been inspired by The Donald\u2019s hopeless love for a Czechoslovakian ski instructor (now a distant memory as Wife #1 of three) remains open, for now. And there has been some cause for cautious optimism this week, as the Taj\u2019s owners announced that the property will not be closing on the previously slated date of November 13, but will, in fact, remain open throughout the month of November.<\/p>\n

And a \u00a0scheduled gig by recently reformed eighties band Culture Club will go ahead as planned on November 28, Trump Entertainment has assured what’s left of its audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Trump Taj Mahal in Atlantic City will not be removing the Trump brand from its name. Or at least that\u2019s the position of its lawyers, who are arguing that such a move would be \u201cdestructive\u201d for a casino property that is desperately trying to avoid Chapter 11 bankruptcy. Yes, the original Taj Mahal, in […]<\/p>\n","protected":false},"author":42,"featured_media":25620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,13,18],"tags":[],"acf":[],"yoast_head":"\nTrump Taj Mahal Fights to Retain Trump Brand in Atlantic City<\/title>\n<meta name=\"description\" content=\"Donald Trump\u2019s legal case to have his last name removed from the Trump Taj Mahal Casino in Atlantic City meets resistance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/trump-taj-mahal-fights-retain-trump-brand-atlantic-city\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trump Taj Mahal Fights to Retain Trump Brand in Atlantic City\" \/>\n<meta property=\"og:description\" content=\"Donald Trump\u2019s legal case to have his last name removed from the Trump Taj Mahal Casino in Atlantic City meets resistance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/trump-taj-mahal-fights-retain-trump-brand-atlantic-city\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-25T15:50:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-19T15:23:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2014\/10\/Donald-Trump-Trump-Taj-Mahal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"398\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casino.org Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casino.org Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/trump-taj-mahal-fights-retain-trump-brand-atlantic-city\/\",\"url\":\"https:\/\/www.casino.org\/news\/trump-taj-mahal-fights-retain-trump-brand-atlantic-city\/\",\"name\":\"Trump Taj Mahal Fights to Retain Trump Brand in Atlantic City\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/trump-taj-mahal-fights-retain-trump-brand-atlantic-city\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/trump-taj-mahal-fights-retain-trump-brand-atlantic-city\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2014\/10\/Donald-Trump-Trump-Taj-Mahal.jpg\",\"datePublished\":\"2014-10-25T15:50:13+00:00\",\"dateModified\":\"2024-08-19T15:23:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/8c48bf89dc86da77b4d856c7b3b78d77\"},\"description\":\"Donald Trump\u2019s legal case to have his last name removed from the Trump Taj Mahal Casino in Atlantic City meets resistance.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/trump-taj-mahal-fights-retain-trump-brand-atlantic-city\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/trump-taj-mahal-fights-retain-trump-brand-atlantic-city\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/trump-taj-mahal-fights-retain-trump-brand-atlantic-city\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2014\/10\/Donald-Trump-Trump-Taj-Mahal.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2014\/10\/Donald-Trump-Trump-Taj-Mahal.jpg\",\"width\":660,\"height\":398,\"caption\":\"Donald Trump is hopping mad at the Taj Mahal\u2019s continued use of his name, but Trump Entertainment won\u2019t budge. 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