{"id":245469,"date":"2022-11-29T12:10:02","date_gmt":"2022-11-29T18:10:02","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=245469"},"modified":"2022-11-29T12:27:44","modified_gmt":"2022-11-29T18:27:44","slug":"most-americans-think-sports-betting-shouldnt-be-widely-promoted","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/most-americans-think-sports-betting-shouldnt-be-widely-promoted\/","title":{"rendered":"Sports Betting Shouldn’t Be Widely Promoted, US Poll Responders Say"},"content":{"rendered":"

US poll responders broadly support legalized sports betting, but they don\u2019t necessarily want it shoved in their faces. That\u2019s the takeaway from a new Harris Poll that found that 54% of American adults have a positive opinion of sports betting, and two thirds (63%) believe it should be legal everywhere in the US.<\/p>\n

\"Cubs\"
The Chicago Cubs\u2019 Seiya Suzuki, pictured, whose team\u2019s sponsorship deal is worth $100 million per year. Most Americans disapprove of the tie-up between sports teams and sports betting. (Image: Matt Kartozian-USA TODAY Sports)<\/figcaption><\/figure>\n

But three in five (58%) said it should not be widely promoted on TV, the internet, and through celebrity sponsorships.\u00a0When respondents were asked whether sports organizations like teams and leagues should be allowed to get involved by partnering with sports betting companies, 71% said they should not.<\/span><\/p>\n

The findings suggest that while the public has a largely positive perception of sports betting now, that could change when gambling marketing reaches saturation point.<\/p>\n

Tidal Wave<\/strong><\/h2>\n

A cautionary tale could be the UK, where 17 years of liberalized online gambling advertising has sparked a backlash and triggered impending reforms, which largely have public support. This could include a blanket ban on television advertising and will certainly stymie industry growth and innovation.<\/p>\n

Meanwhile, in the US, the liberalization of sports betting has unleashed a tidal wave of competitive advertising, as major players like BetMGM and DraftKings spend big to acquire players.<\/p>\n

\n

In 2021, Caesars CEO Tom Reeg said his company would drop $1 billion marketing its sport betting app in the following 24 to 30 months.<\/strong><\/p>\n<\/div>\n

This led former Wynn Resorts CEO Matt Maddox to complain that “competitors are spending too much to get customers” in a recent interview with EGR.<\/em><\/p>\n

And, despite the reservations of the American public, every major league now has partnerships with sportsbooks and data companies. The Chicago Cubs\u2019 deal<\/a> with DraftKings, for example, is worth $100 million per year. It\u2019s a far cry from the days when sports betting was a taboo for the leagues because they believed it threatened the integrity of their games.<\/p>\n

Honeymoon Period<\/strong><\/h2>\n

For now, at least, sports betting is enjoying its honeymoon period in the US. Even the family and friends of gamblers are cool with it \u2013 that\u2019s according to the gamblers themselves, at least. Four in five (82%) of sports gamblers surveyed by Harris claimed that their nearest and dearest approved of their sports betting.<\/p>\n

Naturally, football remains the sport most widely bet upon in the US, according to the survey. Three quarters (77%) of sports gamblers polled had bet on football, while two thirds (64%) had bet on basketball. Some 46% had bet on baseball, and 36% on soccer.<\/p>\n

That last figure is likely to have risen since the start of the World Cup (the poll was conducted in September). Today, legal wagering is available to 132 million Americans in their home states, compared to only 10 million during the 2018 World Cup.<\/p>\n

The American Gaming Association estimates<\/a> that 20.5 million Americans are expected to place at least one bet on the tournament. That\u2019s 8% of the adult population.<\/p>\n","protected":false},"excerpt":{"rendered":"

US poll responders broadly support legalized sports betting, but they don\u2019t necessarily want it shoved in their faces. That\u2019s the takeaway from a new Harris Poll that found that 54% of American adults have a positive opinion of sports betting, and two thirds (63%) believe it should be legal everywhere in the US. But three […]<\/p>\n","protected":false},"author":36,"featured_media":245470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18943,16,1074],"tags":[83925,80968],"acf":[],"yoast_head":"\nMost Americans Think Sports Betting Shouldn't Be Widely Promoted<\/title>\n<meta name=\"description\" content=\"Two thirds of Americans believe sports betting should be legal everywhere in the US, but they don\u2019t want it widely marketed, per Harris Poll.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Most Americans Think Sports Betting Shouldn't Be Widely Promoted\" \/>\n<meta property=\"og:description\" content=\"Two thirds of Americans believe sports betting should be legal everywhere in the US, but they don\u2019t want it widely marketed, per Harris Poll.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/most-americans-think-sports-betting-shouldnt-be-widely-promoted\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-29T18:10:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T18:27:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/cubs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/most-americans-think-sports-betting-shouldnt-be-widely-promoted\/\",\"url\":\"https:\/\/www.casino.org\/news\/most-americans-think-sports-betting-shouldnt-be-widely-promoted\/\",\"name\":\"Most Americans Think Sports Betting Shouldn't Be Widely Promoted\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/most-americans-think-sports-betting-shouldnt-be-widely-promoted\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/most-americans-think-sports-betting-shouldnt-be-widely-promoted\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/cubs.jpg\",\"datePublished\":\"2022-11-29T18:10:02+00:00\",\"dateModified\":\"2022-11-29T18:27:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"Two thirds of Americans believe sports betting should be legal everywhere in the US, but they don\u2019t want it widely marketed, per Harris Poll.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/most-americans-think-sports-betting-shouldnt-be-widely-promoted\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/most-americans-think-sports-betting-shouldnt-be-widely-promoted\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/most-americans-think-sports-betting-shouldnt-be-widely-promoted\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/cubs.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/cubs.jpg\",\"width\":1400,\"height\":1050,\"caption\":\"The Chicago Cubs\u2019 Seiya Suzuki, pictured, whose team\u2019s sponsorship deal is worth $100 million per year. 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