{"id":243895,"date":"2022-11-17T15:02:14","date_gmt":"2022-11-17T21:02:14","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=243895"},"modified":"2022-11-17T15:23:23","modified_gmt":"2022-11-17T21:23:23","slug":"betmgm-can-make-inroads-on-fanduel-dominance-says-ekg","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/","title":{"rendered":"BetMGM Seen as Most Credible Threat to FanDuel’s Dominance"},"content":{"rendered":"

Flutter Entertainment\u2019s (OTC: PDYPY) Wednesday investor day went a long way toward confirming FanDuel\u2019s dominant perch in the US online gaming market and the operator\u2019s attractive growth prospects.<\/p>\n

\"BetMGM\"
Actor Jamie Foxx in a BetMGM ad. A research firm says BetMGM is the most credible threat to FanDuel. (Image: BetMGM)<\/figcaption><\/figure>\n

Finding credible threats to the FanDuel crown isn\u2019t impossible, but the list isn\u2019t expansive. Currently, the company is the largest online sportsbook operator in the US, commanding market share of 42%.<\/a> That\u2019s more than nearest rivals BetMGM and DraftKings combined.<\/p>\n

In the most recent edition of its weekly “EKG Line” report, research firm Eilers & Krejcik Gaming (EKG), noted BetMGM is the most likely threat to FanDuel’s dominance. Assuming the latter does cede market share, it\u2019s likely to be split among multiple rivals — not a major chunk going to just one competitor.<\/p>\n

BetMGM is the most likely contender to eat into FanDuel\u2019s US OSB market share dominance in the medium term,\u201d said EKG. \u201cBetMGM emerged as the number one contender, as it shares many on-paper advantages with FanDuel \u2014 including strong institutional expertise from Europe and major financial firepower.\u201d<\/p><\/blockquote>\n

BetMGM is the second-largest online sportsbook company in the US and is the leader in terms of internet casino market share.<\/p>\n

BetMGM Caveats<\/h2>\n

While BetMGM already has the lead in iGaming and the resources to add online sports betting market share, there are some factors that could hinder the operator\u2019s efforts to pilfer share from FanDuel.<\/p>\n

\n

As EKG notes, BetMGM is a 50\/50 joint venture between MGM Resorts International (NYSE: MGM) and Entain Plc (OTC: GMVHY), which could slow the decision-making process at BetMGM.<\/p>\n<\/div>\n

In early 2021, MGM offered to acquire Entain \u2013 largely to attain full ownership of the online gaming business — but the target rejected the bid, calling it inadequate. Rumors still circulate that the casino operator could revisit a takeover proposal.<\/a> The price is likely to be much higher today because later in 2021, Entain rejected an acquisition proposal of more than $22 billion from DraftKings.<\/p>\n

\u201cWe think FanDuel is more likely to lose increments of share to BetMGM and other challenger brands rather than to one big rival,\u201d added EKG.<\/p>\n

Other Contenders to FanDuel’s Dominance<\/h2>\n

More than four years after the Supreme Court ruling<\/a> on the Professional and Amateur Sports Protection Act (PASPA), the domestic sports betting industry is expanding and rapidly growing. The contenders are also being separated from the pretenders, as some smaller operators are departing the business<\/a> due to unfavorable economics.<\/p>\n

\n

All of that is to say, the list of gaming companies that have the potential to knock FanDuel down a couple of pegs is somewhat short. EKG notes that in addition to BetMGM, the group includes DraftKings and potential \u201cwild cards\u201d such as Fanatics and Hard Rock.<\/p>\n<\/div>\n

\u201cWe think those brands together have the potential to take between 5-10% GGR share off of FanDuel in the next few years \u2014 though that would mean FanDuel would still hold a very commanding ~30% top-line share of the US OSB market,\u201d concluded the research firm.<\/p>\n","protected":false},"excerpt":{"rendered":"

Flutter Entertainment\u2019s (OTC: PDYPY) Wednesday investor day went a long way toward confirming FanDuel\u2019s dominant perch in the US online gaming market and the operator\u2019s attractive growth prospects. Finding credible threats to the FanDuel crown isn\u2019t impossible, but the list isn\u2019t expansive. Currently, the company is the largest online sportsbook operator in the US, commanding […]<\/p>\n","protected":false},"author":46,"featured_media":243896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[81898,80968],"acf":[],"yoast_head":"\nBetMGM Can Make Inroads On FanDuel Dominance, Says EKG<\/title>\n<meta name=\"description\" content=\"FanDuel is the king, but BetMGM, others can gain market share, according to research firm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BetMGM Can Make Inroads On FanDuel Dominance, Says EKG\" \/>\n<meta property=\"og:description\" content=\"FanDuel is the king, but BetMGM, others can gain market share, according to research firm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-17T21:02:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-17T21:23:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/JF.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/\",\"url\":\"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/\",\"name\":\"BetMGM Can Make Inroads On FanDuel Dominance, Says EKG\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/JF.jpg\",\"datePublished\":\"2022-11-17T21:02:14+00:00\",\"dateModified\":\"2022-11-17T21:23:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"FanDuel is the king, but BetMGM, others can gain market share, according to research firm.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/JF.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/JF.jpg\",\"width\":1920,\"height\":872,\"caption\":\"Actor Jamie Foxx in a BetMGM ad. Entain said BetMGM exceled in the first quarter. (Image: BetMGM)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sports Betting\",\"item\":\"https:\/\/www.casino.org\/news\/sportsbetting\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BetMGM Seen as Most Credible Threat to FanDuel’s Dominance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\",\"name\":\"Todd Shriber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"caption\":\"Todd Shriber\"},\"description\":\"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.\",\"sameAs\":[\"https:\/\/muckrack.com\/todd-shriber\",\"https:\/\/www.linkedin.com\/in\/toddshriber\/\",\"https:\/\/x.com\/etfgodfather\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/todd-shriber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BetMGM Can Make Inroads On FanDuel Dominance, Says EKG","description":"FanDuel is the king, but BetMGM, others can gain market share, according to research firm.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/","og_locale":"en_US","og_type":"article","og_title":"BetMGM Can Make Inroads On FanDuel Dominance, Says EKG","og_description":"FanDuel is the king, but BetMGM, others can gain market share, according to research firm.","og_url":"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2022-11-17T21:02:14+00:00","article_modified_time":"2022-11-17T21:23:23+00:00","og_image":[{"width":1920,"height":872,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/JF.jpg","type":"image\/jpeg"}],"author":"Todd Shriber","twitter_card":"summary_large_image","twitter_creator":"@etfgodfather","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Todd Shriber","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/","url":"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/","name":"BetMGM Can Make Inroads On FanDuel Dominance, Says EKG","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/JF.jpg","datePublished":"2022-11-17T21:02:14+00:00","dateModified":"2022-11-17T21:23:23+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85"},"description":"FanDuel is the king, but BetMGM, others can gain market share, according to research firm.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/JF.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/11\/JF.jpg","width":1920,"height":872,"caption":"Actor Jamie Foxx in a BetMGM ad. Entain said BetMGM exceled in the first quarter. (Image: BetMGM)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/betmgm-can-make-inroads-on-fanduel-dominance-says-ekg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Sports Betting","item":"https:\/\/www.casino.org\/news\/sportsbetting\/"},{"@type":"ListItem","position":3,"name":"BetMGM Seen as Most Credible Threat to FanDuel’s Dominance"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85","name":"Todd Shriber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","caption":"Todd Shriber"},"description":"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.","sameAs":["https:\/\/muckrack.com\/todd-shriber","https:\/\/www.linkedin.com\/in\/toddshriber\/","https:\/\/x.com\/etfgodfather"],"url":"https:\/\/www.casino.org\/news\/author\/todd-shriber\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/243895"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=243895"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/243895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/243896"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=243895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=243895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=243895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}