Earlier this year, DAZN doubled the subscription price for its streaming service everywhere. In the DACH region, the price doubled, reaching \u20ac29.99 (US$30.00). However, this wasn\u2019t even the biggest rate increase the company introduced.<\/strong><\/p>\nIn February 2021, Spanish customers paid \u20ac9.99 (US$10). This then increased three months later. Now, they\u2019re paying \u20ac24.99 (US$25), 250% more. In the UK, the price increased 400% in a year.<\/p>\n
Since these increases, DAZN has continued to hunt for more broadcasting deals. It has succeeded, too, extending its agreement with the NFL and adding new UEFA content in the DACH region. The company also has an NFL rights deal in Canada.<\/p>\n
On the Rebound<\/h2>\n There\u2019s still no guarantee that DAZN will hit its mark. It hopes to be profitable within 18 months. But there\u2019s still a lot of work to do.<\/p>\n
DAZN took a beating in 2020, reporting a loss of $1.3 billion for the year. Its parent company, Access Industries, bailed it out, giving it $4.3 billion in new equity.<\/p>\n
The continued expansion of its footprint might not hit the mark completely in the bulls-eye. While DAZN is securing new broadcasting deals, they don\u2019t always give consumers a big enough piece of the action.<\/p>\n
For example, its deal with the NFL begins with the 2023 season but includes a broadcasting partnership with the NFL’s media outlet RTL. Together, DAZN and RTL will offer a combined 170 games. But the regular NFL season has 272 games.<\/p>\n
This makes it difficult for some to justify the price point since they will miss much of the action. DAZN carries primetime Thursday games and Sunday and Monday night games. It will add one early and one late kickoff game starting next year.<\/strong><\/p>\nThere\u2019s also the time factor. When it\u2019s 4 PM in California, it\u2019s 1 AM the next day in Germany. As dedicated as many sports fans are, pulling an all-nighter for a football game might be hard to justify.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sports media platform DAZN, which recently launched its own sportsbook, is optimistic about its future. After several years of struggles, it expects that, at least in Central Europe, it will start making a profit within the next year and a half. Specifically, DAZN sees the DACH region \u2013 Germany, Austria, and Switzerland \u2013 as gaining […]<\/p>\n","protected":false},"author":64,"featured_media":231714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,33810],"tags":[82780,81919,80968],"acf":[],"yoast_head":"\n
DAZN Sees Promising Path to Profitability in Central Europe After Raising Rates - Casino.org<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n