Nylen explained that the acquisition is because of the growing demand from operators for uniqueness in the crowded industry. Nylen says operators in the US, where legal, regulated iGaming and online sports betting is relatively new, are particularly focused on differentiating their platforms from their competitors.<\/p>\n
Chris Risom, CEO of Shape Games, agrees that operators in the US will drive the future of the online sports betting market.<\/p>\n
\nThe world of online sports betting is changing. In the future, it will be the US market that drives innovation for a large part. The US is also a mobile-first market, which is perfect for our solution,”<\/strong> Risom said.<\/p>\n<\/blockquote>\n“Kambi is already a very successful player in the US market, with many deals, including an existing shared customer [JACK Entertainment],” Risom added.<\/p>\n
Kambi Group works with leading US sportsbook leaders, such as Penn Entertainment’s Barstool Sportsbook, Rush Street Gaming’s BetRivers, DraftKings, JACK, and Parx Casino.<\/p>\n
Acquisition is Cost-Performance Based<\/b><\/h2>\n
If Shape Games’ installation to Kambi’s current platforms indeed increases fan engagement and better retains players, the final acquisition price could balloon considerably.<\/p>\n
Kambi says its Shape takeover includes a “performance-related earnout of up to \u20ac39.6 million.” That would take the final acquisition cost to a total consideration of \u20ac78.1 million (US$79 million). The purchase is an all-cash deal.<\/span><\/strong><\/p>\nSpecific terms and how the performance premium will be determined were not disclosed. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Sweden-based Kambi Group is buying Shape Games, a business-to-business platform and service provider for the iGaming industry, for an initial upfront consideration of \u20ac38.5 million (US$39 million). Shape Games is headquartered in Copenhagen but has offices in Barcelona and Latvia. The technology firm specializes in helping iGaming platforms, and online sportsbooks better retain and engage […]<\/p>\n","protected":false},"author":25,"featured_media":231628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,33810],"tags":[82059,82774,82775],"acf":[],"yoast_head":"\n
Kambi Group Buys iGaming B2B Developer Shape Games for $39M<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n