{"id":229156,"date":"2022-08-29T21:50:28","date_gmt":"2022-08-30T02:50:28","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=229156"},"modified":"2022-09-01T12:56:13","modified_gmt":"2022-09-01T17:56:13","slug":"aussie-based-bluebet-now-in-us-as-clutchbet-sports-betting-app-launches-in-iowa","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/aussie-based-bluebet-now-in-us-as-clutchbet-sports-betting-app-launches-in-iowa\/","title":{"rendered":"Aussie-Based BlueBet Now in US, as ClutchBet Sports Betting App Launches in Iowa"},"content":{"rendered":"

The newest online sportsbook in Iowa opened Monday.<\/p>\n

\"BlueBet\"<\/a>
BlueBet Executive Chairman Michael Sullivan (left) stands with CEO Bill Richmond. On Monday, the Australian-based company made its US debut, as ClutchBet launched its online sports betting platform in Iowa. (Image: BlueBet)<\/figcaption><\/figure>\n

Australian-based BlueBet announced late Sunday (Monday morning in Sydney) that it received a license from the Iowa Racing and Gaming Commission. By the early afternoon hours in Iowa, the company went live with its ClutchBet site.<\/p>\n

The occasion marked BlueBet\u2019s initial foray into the US market.<\/p>\n

\n

This is a huge moment in BlueBet\u2019s history, and we are thrilled to bring our sportsbook to Iowa sports fans who we are confident will respond well to our first mobile online offering and differentiated market positioning,\u201d<\/strong> CEO Bill Richmond said in a statement.<\/p>\n<\/blockquote>\n

BlueBet\u2019s ClutchBet brand operates in Iowa through a market-access agreement reached with the Dubuque Racing Association, which operates the Q Casino and Hotel. The two sides signed off on the five-year deal, which includes a subsequent five-year option for BlueBet, in July 2021.<\/p>\n

B2B is BlueBet’s Long-Term US Vision<\/h2>\n

BlueBet has an eye for expanding aggressively in the US market<\/a>, but not necessarily as a consumer-facing enterprise.<\/p>\n

Since January this year, the company has secured market-access rights in Colorado, Louisiana<\/a>, and Indiana. All three deals have 10-year terms.<\/strong><\/p>\n

The launch in Iowa completes the first stage of what BlueBet calls its \u201ccapital lite\u201d US entry strategy. The second part of the strategy includes showcasing what its team and platform can produce in the States. It will also promote a business-to-business (B2B) sportsbook-as-a-solution offering to entities looking to run its own sportsbook.<\/p>\n

BlueBet also has a US headquarters in place in Denver.<\/p>\n

Back in June, when BlueBet signed its Indiana deal with Caesars Entertainment, Richmond said the company\u2019s focus was not on expanding its business-to-consumer (B2C) operations outside of those four states.<\/p>\n

\n

The size of the opportunity in the US continues to grow with Americans having bet $125 billion on sports in the four years since legalization,\u201d he said. \u201cWith many more states still to come online, we could not be more convinced that our differentiated B2B offer is the best approach to access this opportunity in a disciplined and purposeful manner.\u201d<\/p>\n<\/blockquote>\n

Currently, 30 states and the District of Columbia have legalized sports betting up and running, with another six states ready to launch in the coming months. Of the states where sports betting is legal, 20 and DC allow online wagering, with Kansas, Maine, Maryland, Massachusetts, and Ohio also having approved online wagering in their states.<\/p>\n

About Iowa Sports Betting<\/h2>\n

With ClutchBet\u2019s arrival, there are now 18 licensed sportsbooks operating in Iowa.<\/p>\n

\n

Like other states with online and brick-and-mortar sports betting options, online dominate the Iowa marketplace. For the 2021-22 fiscal year ending in June, $2.21 billion of the $2.46 billion wagered came through online apps. That\u2019s according to Iowa Racing and Gaming Commission (IRGC) data. The online apps also accounted for $118.2 million of the $139.6 million in overall revenue the sportsbooks received for the year.<\/p>\n<\/div>\n

That trend continued in July, as $98.4 million of the $108.6 million wagered for the month came from the apps, according to the IRGC data. Online apps were also responsible for $10.1 million of the $11.2 million revenue for the month.<\/p>\n","protected":false},"excerpt":{"rendered":"

The newest online sportsbook in Iowa opened Monday. Australian-based BlueBet announced late Sunday (Monday morning in Sydney) that it received a license from the Iowa Racing and Gaming Commission. By the early afternoon hours in Iowa, the company went live with its ClutchBet site. The occasion marked BlueBet\u2019s initial foray into the US market. This […]<\/p>\n","protected":false},"author":45,"featured_media":229157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[82555,82554,81932,80968],"acf":[],"yoast_head":"\nAussie-Based BlueBet Now in US as ClutchBet Launches in Iowa<\/title>\n<meta name=\"description\" content=\"The launch of the ClutchBet sports betting app in Iowa is part of a detailed strategy to expand in the United States\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/aussie-based-bluebet-now-in-us-as-clutchbet-sports-betting-app-launches-in-iowa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aussie-Based BlueBet Now in US as ClutchBet Launches in Iowa\" \/>\n<meta property=\"og:description\" content=\"The launch of the ClutchBet sports betting app in Iowa is part of a detailed strategy to expand in the United States\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/aussie-based-bluebet-now-in-us-as-clutchbet-sports-betting-app-launches-in-iowa\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-30T02:50:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T17:56:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-29-at-10.40.31-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Steve Bittenbender\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Bittenbender\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/aussie-based-bluebet-now-in-us-as-clutchbet-sports-betting-app-launches-in-iowa\/\",\"url\":\"https:\/\/www.casino.org\/news\/aussie-based-bluebet-now-in-us-as-clutchbet-sports-betting-app-launches-in-iowa\/\",\"name\":\"Aussie-Based BlueBet Now in US as ClutchBet Launches in Iowa\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/aussie-based-bluebet-now-in-us-as-clutchbet-sports-betting-app-launches-in-iowa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/aussie-based-bluebet-now-in-us-as-clutchbet-sports-betting-app-launches-in-iowa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-29-at-10.40.31-PM.png\",\"datePublished\":\"2022-08-30T02:50:28+00:00\",\"dateModified\":\"2022-09-01T17:56:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2\"},\"description\":\"The launch of the ClutchBet sports betting app in Iowa is part of a detailed strategy to expand in the United States\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/aussie-based-bluebet-now-in-us-as-clutchbet-sports-betting-app-launches-in-iowa\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/aussie-based-bluebet-now-in-us-as-clutchbet-sports-betting-app-launches-in-iowa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/aussie-based-bluebet-now-in-us-as-clutchbet-sports-betting-app-launches-in-iowa\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-29-at-10.40.31-PM.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/08\/Screen-Shot-2022-08-29-at-10.40.31-PM.png\",\"width\":1000,\"height\":600,\"caption\":\"BlueBet Executive Chairman Michael Sullivan (left) stands with CEO Bill Richmond. 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