{"id":219684,"date":"2022-07-04T09:43:18","date_gmt":"2022-07-04T14:43:18","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=219684"},"modified":"2022-07-06T18:14:57","modified_gmt":"2022-07-06T23:14:57","slug":"virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/","title":{"rendered":"Virgin Bet Holds On to the Sponsorship Reins of Scotland&#8217;s Ayr Gold Cup"},"content":{"rendered":"<p>Expanding on a partnership that began almost a year ago, Virgin Bet will continue to sponsor the Ayr Gold Cup, Scotland&#8217;s premier <a href=\"https:\/\/www.casino.org\/news\/uk-bookmakers-celebrate-queens-jubilee-by-donating-to-charity\/\">horse racing<\/a> competition. The online sports betting platform became the event&#8217;s sponsor in July of last year.<\/p>\n<figure id=\"attachment_219683\" aria-describedby=\"caption-attachment-219683\" data-style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-219683 size-full\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/Bielsa-in-the-Virgin-Bet-Ayr-Gold-Cup-in-2021.jpg\" alt=\"Bielsa in the Virgin Bet Ayr Gold Cup in 2021\" width=\"1200\" height=\"837\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/Bielsa-in-the-Virgin-Bet-Ayr-Gold-Cup-in-2021.jpg 1200w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/Bielsa-in-the-Virgin-Bet-Ayr-Gold-Cup-in-2021-858x598.jpg 858w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/Bielsa-in-the-Virgin-Bet-Ayr-Gold-Cup-in-2021-430x300.jpg 430w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption  id=\"caption-attachment-219683\"class=\"text-description\">Bielsa, in the Virgin Bet Ayr Gold Cup in 2021, seen above. The race has renewed its sponsorship agreement with Virgin Bet for another year. (Image: <em>Yorkshire Post<\/em>)<\/figcaption><\/figure>\n<p>This sponsorship extension is part of a larger deal to keep the naming rights for the three-day Virgin Bet Ayr Gold Cup Festival at Ayr Racecourse. The event regularly draws a great deal of attention and will run this year from Sept. 15 through 17.<\/p>\n<p>ITV Racing will broadcast the Ayr Gold Cup live once again. The broadcaster&#8217;s coverage of the event reached 1.24 million viewers last year, with the flagship race receiving the highest amount at 632,000. This was a complete improvement over 2020, which saw no live attendance because of COVID-19.<\/p>\n<h2>Staying the Course<\/h2>\n<p>At a time when countries like the UK and others are frowning on <a href=\"https:\/\/www.casino.org\/news\/gambling-reform-in-the-uk-is-heating-up-with-new-issues\/\">sports betting sponsorships<\/a> in sports, the Ayr Gold Cup won&#8217;t join the herd. Instead, Virgin Bet, which licenses the brand of the behemoth <a href=\"https:\/\/www.casino.org\/vitalvegas\/virgin-las-vegas-opens-weve-got-a-hell-ton-of-pics-and-video\/\">Virgin family<\/a>, will sponsor eight additional races during the festival.<\/p>\n<p><strong>Among these are the Ayr Silver Cup and Doonside Cup Listed Races, as well as the Firth Of Clyde Stakes. In addition, Virgin bet will continue to support the Kilkerran Cup and the Ayr Bronze Cup.<\/strong><\/p>\n<p>Virgin earned the naming rights for the three-day Ayr Gold Cup Festival last year, which ran from September 16 through September 18. In that inaugural sponsorship, it backed the Ayr Silver Cup, the Firth of Clyde Stakes, and the Doonside Cup. The Kilkerran Cup and the Ayr Bronze Cup were also part of the arrangement then.<\/p>\n<h2>2021 Ayr Gold Cup<\/h2>\n<p>Bielsa was able to win the Virgin Bet Ayr Gold Cup last year with a strong ride by Kevin Stott. He drew the highest position in stall 25 after the results of Friday&#8217;s Bronze Cup and Saturday&#8217;s Silver Cup suggested an unfavorable draw over the six-furlong sprint.<\/p>\n<p>The majority of the field was split up as the gates opened. There were several horses racing along the track&#8217;s far side and another group going down the middle. However, Bielsa, at 15-2, chose his own path, right against the stands&#8217; siderail.<\/p>\n<p><strong>That proved to be the correct choice. The 3-1 favorite Great Ambassador swept clear of his rivals in the final furlong. However, Bielsa galloped straight and was two-and-a-quarter lengths clear at the post.<\/strong><\/p>\n<p>As excited as fans are to be back at the races at Ayr, they may be a little too enthusiastic. The track hosted the Scottish Grand National on April 2 and produced a number of complaints to the South Ayrshire Licensing Board.<\/p>\n<p>As the <em>Daily Record<\/em> tells it, fans and bar staff were not on their best behavior. They damaged neighborhood property and urinated on residents&#8217; lawns. In addition, bar staff didn&#8217;t check for IDs, according to licensing standards officer Catrina Andrew.<\/p>\n<p>As a result, race fans can expect a different environment this September. There will be more controls in place, with stricter oversight of all of the activity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expanding on a partnership that began almost a year ago, Virgin Bet will continue to sponsor the Ayr Gold Cup, Scotland&#8217;s premier horse racing competition. The online sports betting platform became the event&#8217;s sponsor in July of last year. This sponsorship extension is part of a larger deal to keep the naming rights for the [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":219683,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14577,1074],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virgin Bet Holds On to the Sponsorship Reins of Scotland&#039;s Ayr Gold Cup - Casino.org<\/title>\n<meta name=\"description\" content=\"Expanding on a partnership that began almost a year ago, Virgin Bet will continue to sponsor the Ayr Gold Cup, Scotland&#039;s premier horse racing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virgin Bet Holds On to the Sponsorship Reins of Scotland&#039;s Ayr Gold Cup - Casino.org\" \/>\n<meta property=\"og:description\" content=\"Expanding on a partnership that began almost a year ago, Virgin Bet will continue to sponsor the Ayr Gold Cup, Scotland&#039;s premier horse racing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-04T14:43:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T23:14:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/Bielsa-in-the-Virgin-Bet-Ayr-Gold-Cup-in-2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erik Gibbs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erik Gibbs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/\",\"url\":\"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/\",\"name\":\"Virgin Bet Holds On to the Sponsorship Reins of Scotland's Ayr Gold Cup - Casino.org\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/Bielsa-in-the-Virgin-Bet-Ayr-Gold-Cup-in-2021.jpg\",\"datePublished\":\"2022-07-04T14:43:18+00:00\",\"dateModified\":\"2022-07-06T23:14:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/21bf33e35290a1da9c572298dac6b7ca\"},\"description\":\"Expanding on a partnership that began almost a year ago, Virgin Bet will continue to sponsor the Ayr Gold Cup, Scotland's premier horse racing\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/Bielsa-in-the-Virgin-Bet-Ayr-Gold-Cup-in-2021.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/Bielsa-in-the-Virgin-Bet-Ayr-Gold-Cup-in-2021.jpg\",\"width\":1200,\"height\":837,\"caption\":\"Bielsa in the Virgin Bet Ayr Gold Cup in 2021 as he was winning the race. The race has renewed its sponsorship agreement with Virgin Bet for another year. (Image: Yorkshire Post)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sports Betting\",\"item\":\"https:\/\/www.casino.org\/news\/sportsbetting\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Horse Racing\",\"item\":\"https:\/\/www.casino.org\/news\/sportsbetting\/horse-racing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Virgin Bet Holds On to the Sponsorship Reins of Scotland&#8217;s Ayr Gold Cup\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/21bf33e35290a1da9c572298dac6b7ca\",\"name\":\"Erik Gibbs\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-13-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-13-96x96.png\",\"caption\":\"Erik Gibbs\"},\"description\":\"Erik Gibbs covers global gaming news for Casino.org. His scope includes Europe, Latin America, the Caribbean and Asia. Erik has covered gaming markets in Europe and Asia for the past six years. Erik joined Casino.org in November 2021. Erik has written for numerous gambling- and a handful of industry publications has quoted casino-related media outlets over the years and. He is always excited to bring a new perspective on what's happening in the gaming space. Erik enjoys following the global gaming industry, paying particular attention to innovation and regulation. Originally from the US, Erik has spent extensive time living in various countries across the globe. He enjoys anything that has to do with the outdoors and exploration, although he readily admits that he would have no trouble spending all day fishing on a boat. He currently resides in Spain. Contact Erik at erik.gibbs@casino.org.\",\"url\":\"https:\/\/www.casino.org\/news\/author\/erik-gibbs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Virgin Bet Holds On to the Sponsorship Reins of Scotland's Ayr Gold Cup - Casino.org","description":"Expanding on a partnership that began almost a year ago, Virgin Bet will continue to sponsor the Ayr Gold Cup, Scotland's premier horse racing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/","og_locale":"en_US","og_type":"article","og_title":"Virgin Bet Holds On to the Sponsorship Reins of Scotland's Ayr Gold Cup - Casino.org","og_description":"Expanding on a partnership that began almost a year ago, Virgin Bet will continue to sponsor the Ayr Gold Cup, Scotland's premier horse racing","og_url":"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2022-07-04T14:43:18+00:00","article_modified_time":"2022-07-06T23:14:57+00:00","og_image":[{"width":1200,"height":837,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/Bielsa-in-the-Virgin-Bet-Ayr-Gold-Cup-in-2021.jpg","type":"image\/jpeg"}],"author":"Erik Gibbs","twitter_card":"summary_large_image","twitter_creator":"@Casino_Org","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Erik Gibbs","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/","url":"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/","name":"Virgin Bet Holds On to the Sponsorship Reins of Scotland's Ayr Gold Cup - Casino.org","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/Bielsa-in-the-Virgin-Bet-Ayr-Gold-Cup-in-2021.jpg","datePublished":"2022-07-04T14:43:18+00:00","dateModified":"2022-07-06T23:14:57+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/21bf33e35290a1da9c572298dac6b7ca"},"description":"Expanding on a partnership that began almost a year ago, Virgin Bet will continue to sponsor the Ayr Gold Cup, Scotland's premier horse racing","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/Bielsa-in-the-Virgin-Bet-Ayr-Gold-Cup-in-2021.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/07\/Bielsa-in-the-Virgin-Bet-Ayr-Gold-Cup-in-2021.jpg","width":1200,"height":837,"caption":"Bielsa in the Virgin Bet Ayr Gold Cup in 2021 as he was winning the race. The race has renewed its sponsorship agreement with Virgin Bet for another year. (Image: Yorkshire Post)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/virgin-bet-holds-onto-the-sponsorship-reins-of-scotlands-ayr-gold-cup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Sports Betting","item":"https:\/\/www.casino.org\/news\/sportsbetting\/"},{"@type":"ListItem","position":3,"name":"Horse Racing","item":"https:\/\/www.casino.org\/news\/sportsbetting\/horse-racing\/"},{"@type":"ListItem","position":4,"name":"Virgin Bet Holds On to the Sponsorship Reins of Scotland&#8217;s Ayr Gold Cup"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/21bf33e35290a1da9c572298dac6b7ca","name":"Erik Gibbs","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-13-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-13-96x96.png","caption":"Erik Gibbs"},"description":"Erik Gibbs covers global gaming news for Casino.org. His scope includes Europe, Latin America, the Caribbean and Asia. Erik has covered gaming markets in Europe and Asia for the past six years. Erik joined Casino.org in November 2021. Erik has written for numerous gambling- and a handful of industry publications has quoted casino-related media outlets over the years and. He is always excited to bring a new perspective on what's happening in the gaming space. Erik enjoys following the global gaming industry, paying particular attention to innovation and regulation. Originally from the US, Erik has spent extensive time living in various countries across the globe. He enjoys anything that has to do with the outdoors and exploration, although he readily admits that he would have no trouble spending all day fishing on a boat. He currently resides in Spain. Contact Erik at erik.gibbs@casino.org.","url":"https:\/\/www.casino.org\/news\/author\/erik-gibbs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/219684"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=219684"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/219684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/219683"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=219684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=219684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=219684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}