slashing traditional media spending<\/a> for its sportsbook unit, citing market share objectives accomplished more rapidly than anticipated.<\/p>\nLandscape Could Shift<\/h2>\n
Going forward, how gaming companies allocate ad dollars could change, and it\u2019s possible they\u2019ll look for more cost-efficient avenues to acquire customers.<\/p>\n
Investors are increasingly demanding profitability from sports wagering operators, and now could be an ideal time for firms to pare advertising budgets due to the sluggish economy and sports calendar. Additionally, regulators in some states are telling gaming companies to dial back ads, as local sports broadcasts are littered with betting-related fare.<\/p>\n
Conversely, sportsbook operators face a catch-22. They need to acquire customers and not advertising during NFL games in particular is a risk, because that\u2019s the most-watched sport in the US.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Sports wagering national advertising nearly quadrupled for the nine months ending May 31, soaring 281% to $282 million over that period, according to iSpot.tv. From September 2021 through May 2022, total impressions jumped 48% to 18.2 billion, compared with the year earlier period. The research firm indicates 60% of those impressions were derived on traditional […]<\/p>\n","protected":false},"author":46,"featured_media":216846,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[],"acf":[],"yoast_head":"\n
Sports Betting Advertising Spend Swells Led By Familiar Names<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n