{"id":209968,"date":"2022-04-20T05:01:57","date_gmt":"2022-04-20T12:01:57","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=209968"},"modified":"2022-04-20T14:41:48","modified_gmt":"2022-04-20T21:41:48","slug":"colorado-rockies-star-charlie-blackmon-becomes-first-mlb-sports-betting-endorser-with-maximbet-deal","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/colorado-rockies-star-charlie-blackmon-becomes-first-mlb-sports-betting-endorser-with-maximbet-deal\/","title":{"rendered":"MaximBet Signs Colorado Rockies’ Charlie Blackmon, First in MLB to Endorse a Sportsbook"},"content":{"rendered":"

Charlie Blackmon, a Colorado Rockies outfielder, has officially become the first Major League Baseball player to partner with a licensed sportsbook. MaximBet announced on Wednesday its deal with the four-time All-Star.<\/p>\n

\"Charlie<\/a>
Colorado Rockies outfielder Charlie Blackmon is the first active Major League Baseball player to sign on as a brand ambassador for a sportsbook. On Wednesday, MaximBet announced it signed the four-time All-Star to a deal that includes participating in marketing campaigns and attending special fan events. (Image: ESPN<\/em>)<\/figcaption><\/figure>\n

The deal comes a little more than a month after the league and the MLB Players Association finalized a new collective bargaining agreement. Among the provisions included in the five-year deal was allowing players to enter into marketing partnerships with sports betting operators.<\/p>\n

\n

Blackmon becomes the second active athlete from one of the \u201cBig Four\u201d North American team sports leagues to become a brand ambassador for a sportsbook. Just days before the MLB CBA was finalized, BetMGM announced a partnership with Edmonton Oilers wunderkind center Connor McDavid<\/a>, one of the top players in the NHL.<\/p>\n<\/div>\n

In a statement, MaximBet CEO Daniel Graetzer explained what the sports betting operator saw in the 35-year-old, 12-year pro Blackmon to make him a marketing partner. Terms of the deal were not disclosed, but Blackmon will take part in future marketing campaigns, fan events, promotions, and social media posts.<\/p>\n

Colorado is currently the only state where MaximBet operates.<\/p>\n

MaximBet said it commissioned artist SolesbySir to customize several items for Blackmon to celebrate the partnership. That includes a glove, cleats, and a Rockies ballcap. Blackmon, an avid fisherman, is also getting some customized angling gear. MaximBet will also give custom SolesbySir swag to new customers through the end of April.<\/p>\n

Big Hitter Charlie Blackmon<\/h2>\n

Unless you\u2019re a baseball fan, you likely don\u2019t know much, if anything, about Blackmon.<\/p>\n

Nicknamed \u201cChuck Nazty,\u201d which also doubles as his Twitter and Instagram handle, Blackmon has a quirky personality that has made him a fan favorite at Coors Field. With his trademark bushy beard, Blackmon is likely to post pics about his outdoor adventures as he posts pics about baseball.<\/p>\n

\n

For four years in the late 2010s, Blackmon was one of the best hitters in baseball. From 2016-to 2019, he hit .315 with 127 home runs and 342 runs batted in. During that stretch, he appeared in three of his All-Star Games and won his two Silver Sluggers, which go to the best hitters in the game at their respective positions.<\/p>\n<\/div>\n

In 2017, he led the lead with a .331 batting average, 387 total bases, 213 hits, 137 runs scored, and 14 triples. He also had career-highs of 37 homers and 104 RBI that season.<\/p>\n

In recent years, the production has waned some, but Blackmon still has some pop in his bat. He hit his first home of the season in a game\u00a0 Monday against the Philadelphia Phillies.<\/p>\n

MaximBet Promotes Lifestyle Brand<\/h2>\n

MaximBet<\/a> is owned by the Carousel Group, which partners with Maxim Magazine on the sportsbook. Much like the publication, MaximBet considers itself a \u201clifestyle brand,\u201d and it seeks to offer experiences to its customers. That includes giving its customers real and virtual access to athletes, celebrities, and other influencers.<\/p>\n

\n

As I learned more about MaximBet, I knew this absolutely was the right brand for me,\u201d Blackmon said in a statement. \u201cMaximBet has really attached itself to the local Colorado community, and I cannot wait to have some fun with MaximBet and surprising fans with incredible \u2018money can\u2019t buy\u2019 experiences all season.\u201d<\/p>\n<\/blockquote>\n

Even as sporting leagues have embraced wagering wholeheartedly in the legal sports betting environment, some may consider an active professional athlete endorsing a sportsbook as going a step too far \u2013 even if leagues like MLB and the NHL have given it their blessing.<\/p>\n

That may especially hold true in baseball, a sport where the average fan has more than a little gray on them. It\u2019s likely more than a few baseball fans will react to Blackmon\u2019s deal with MaximBet by once again asking when will Pete Rose get reinstated.<\/p>\n

Simply put, that isn\u2019t the audience MaximBet is pursuing by signing Blackmon or promoting such events as a MaxQuerade Party in Denver around Halloween.<\/p>\n

While MaximBet is only in Colorado, for now, the sportsbook\u2019s leadership has plans in place to expand. Indiana and Iowa will likely launch first, but the operator also has market-access agreements in New Jersey, Ohio, and Pennsylvania. MaximBet also has eyes on entering the recently launched Ontario market in Canada.<\/p>\n","protected":false},"excerpt":{"rendered":"

Charlie Blackmon, a Colorado Rockies outfielder, has officially become the first Major League Baseball player to partner with a licensed sportsbook. MaximBet announced on Wednesday its deal with the four-time All-Star. The deal comes a little more than a month after the league and the MLB Players Association finalized a new collective bargaining agreement. Among […]<\/p>\n","protected":false},"author":45,"featured_media":209970,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,1074],"tags":[],"acf":[],"yoast_head":"\nCharlie Blackmon, MaximBet Sign Historic MLB Sports Betting Agreement<\/title>\n<meta name=\"description\" content=\"MaximBet is currently available in Colorado, where Blackmon, a four-time All-Star, plays right field for the Rockies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/colorado-rockies-star-charlie-blackmon-becomes-first-mlb-sports-betting-endorser-with-maximbet-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charlie Blackmon, MaximBet Sign Historic MLB Sports Betting Agreement\" \/>\n<meta property=\"og:description\" content=\"MaximBet is currently available in Colorado, where Blackmon, a four-time All-Star, plays right field for the Rockies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/colorado-rockies-star-charlie-blackmon-becomes-first-mlb-sports-betting-endorser-with-maximbet-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-20T12:01:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-20T21:41:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/04\/blackmon-crop_png-e1650487569816.png\" \/>\n\t<meta property=\"og:image:width\" content=\"796\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Steve Bittenbender\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Bittenbender\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/colorado-rockies-star-charlie-blackmon-becomes-first-mlb-sports-betting-endorser-with-maximbet-deal\/\",\"url\":\"https:\/\/www.casino.org\/news\/colorado-rockies-star-charlie-blackmon-becomes-first-mlb-sports-betting-endorser-with-maximbet-deal\/\",\"name\":\"Charlie Blackmon, MaximBet Sign Historic MLB Sports Betting Agreement\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/colorado-rockies-star-charlie-blackmon-becomes-first-mlb-sports-betting-endorser-with-maximbet-deal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/colorado-rockies-star-charlie-blackmon-becomes-first-mlb-sports-betting-endorser-with-maximbet-deal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/04\/blackmon-crop_png-e1650487569816.png\",\"datePublished\":\"2022-04-20T12:01:57+00:00\",\"dateModified\":\"2022-04-20T21:41:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2\"},\"description\":\"MaximBet is currently available in Colorado, where Blackmon, a four-time All-Star, plays right field for the Rockies\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/colorado-rockies-star-charlie-blackmon-becomes-first-mlb-sports-betting-endorser-with-maximbet-deal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/colorado-rockies-star-charlie-blackmon-becomes-first-mlb-sports-betting-endorser-with-maximbet-deal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/colorado-rockies-star-charlie-blackmon-becomes-first-mlb-sports-betting-endorser-with-maximbet-deal\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/04\/blackmon-crop_png-e1650487569816.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/04\/blackmon-crop_png-e1650487569816.png\",\"width\":796,\"height\":470,\"caption\":\"Colorado Rockies outfielder Charlie Blackmon is the first active Major League Baseball player to sign on as a brand ambassador for a sportsbook. 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