{"id":206652,"date":"2022-03-24T10:24:15","date_gmt":"2022-03-24T17:24:15","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=206652"},"modified":"2022-03-24T10:45:55","modified_gmt":"2022-03-24T17:45:55","slug":"caesars-is-bringing-horseshoe-brand-to-one-of-its-colorado-casinos","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/caesars-is-bringing-horseshoe-brand-to-one-of-its-colorado-casinos\/","title":{"rendered":"Caesars Bringing Horseshoe Name to Colorado Casino"},"content":{"rendered":"

Caesars Entertainment is again trotting out its storied Horseshoe brand, announcing today it\u2019s renaming the Colorado casino-resort currently known as Isle Casino Hotel Black Hawk.<\/p>\n

\"Horseshoe\"
Caesars’ Isle Casino in Black Hawk, Colo. The operator is brining the Horseshoe brand to that venue. (Image: Uncover Colorado<\/em>)<\/figcaption><\/figure>\n

The renaming, which is scheduled to take place this summer, is part of a broader enhancement of the venue. The gaming company said the property will remain open as alterations are made.<\/p>\n

The transformation into the legendary Horseshoe will include a renovated exterior with Horseshoe signage, newly refreshed rooms, a reimagined casino floor and more,\u201d<\/strong> according to a statement issued by Las Vegas-based Caesars.<\/p><\/blockquote>\n

The Isle opened in late 1998, and at that time, was the biggest casino-hotel in Black Hawk, Colo. It\u2019s located next to its sister property — the Lady Luck Black Hawk. Both properties joined the Caesars portfolio by way of the 2020 acquisition<\/a> by Eldorado Resorts that created \u201cnew Caesars.\u201d<\/p>\n

Caesars Rejuvenating Horseshoe Brand<\/h2>\n

The Colorado announcement marks the second time in as many months that Caesars said it\u2019s applying the Horseshoe brand to an otherwise-named gaming property.<\/p>\n

\n

Last month, the operator said it\u2019s renaming and refurbishing<\/a> Lumi\u00e8re Place Casino and Hotel in St. Louis and Horseshoe will be applied there. The Horseshoe brand is iconic in the gaming industry. It has history, too, with the original Binion\u2019s Horseshoe in Las Vegas having opened in the early 1950s.<\/p>\n<\/div>\n

Currently, Caesars operates five venues under that brand \u2014 one apiece in Indiana, Iowa, Louisiana, Maryland, and Mississippi.<\/p>\n

With the Colorado news, Caesars will eventually have eight Horseshoe casinos, including the aforementioned St. Louis venue and with Bally\u2019s on the Las Vegas Strip<\/a> transitioning to that name as well.<\/p>\n

Tapping into Horseshoe\u2019s association with high limit poker, \u201cIsle Casino Hotel Black Hawk’s poker room will also undergo a transformation into the property’s new WSOP Poker Room,\u201d <\/strong>adds Caesars.<\/p>\n

Good Time to Change Things Up in Colorado<\/h2>\n

Caesars\u2019 decision to enhance and rename its Black Hawk venue comes as newly spruced up supply emerges in that market.<\/p>\n

Monarch Casinos\u2019 eponymous, newly enhanced venue<\/a> in that town is ramping up and is viewed as arguably the most posh of the gaming properties there. In the wake of changes to the state\u2019s gaming laws, Colorado operators are looking to keep more locals staying at in-state casinos, while luring higher- end clients that are likely to stay for multiple nights. New or improved venues help with those objectives.<\/p>\n

In November 2020, Colorado voters approved the end of the $100 cap on table game wagers, as well as the addition of new games, such as baccarat and pai-gow tiles. Analysts believe those moves could lure a higher-end clientele to the state\u2019s casinos, create more overnight business, and keep more of the state\u2019s gamblers home and away from Las Vegas.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Caesars Entertainment is again trotting out its storied Horseshoe brand, announcing today it\u2019s renaming the Colorado casino-resort currently known as Isle Casino Hotel Black Hawk. The renaming, which is scheduled to take place this summer, is part of a broader enhancement of the venue. The gaming company said the property will remain open as alterations […]<\/p>\n","protected":false},"author":46,"featured_media":206655,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,33810],"tags":[],"acf":[],"yoast_head":"\nCaesars Is Bringing Horseshoe Brand To One Of Its Colorado Casinos<\/title>\n<meta name=\"description\" content=\"The storied Horseshoe casino brand is coming to Black Hawk, Colo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/caesars-is-bringing-horseshoe-brand-to-one-of-its-colorado-casinos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caesars Is Bringing Horseshoe Brand To One Of Its Colorado Casinos\" \/>\n<meta property=\"og:description\" content=\"The storied Horseshoe casino brand is coming to Black Hawk, Colo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/caesars-is-bringing-horseshoe-brand-to-one-of-its-colorado-casinos\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-24T17:24:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-24T17:45:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/03\/isle2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-is-bringing-horseshoe-brand-to-one-of-its-colorado-casinos\/\",\"url\":\"https:\/\/www.casino.org\/news\/caesars-is-bringing-horseshoe-brand-to-one-of-its-colorado-casinos\/\",\"name\":\"Caesars Is Bringing Horseshoe Brand To One Of Its Colorado Casinos\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-is-bringing-horseshoe-brand-to-one-of-its-colorado-casinos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-is-bringing-horseshoe-brand-to-one-of-its-colorado-casinos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/03\/isle2.jpg\",\"datePublished\":\"2022-03-24T17:24:15+00:00\",\"dateModified\":\"2022-03-24T17:45:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"The storied Horseshoe casino brand is coming to Black Hawk, Colo.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-is-bringing-horseshoe-brand-to-one-of-its-colorado-casinos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/caesars-is-bringing-horseshoe-brand-to-one-of-its-colorado-casinos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-is-bringing-horseshoe-brand-to-one-of-its-colorado-casinos\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/03\/isle2.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/03\/isle2.jpg\",\"width\":1600,\"height\":800,\"caption\":\"Caesars' Isle Casino in Black Hawk, Colo. 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